PROSPECTS AND OPPORTUNITIES
New brands could look to win over price-sensitive consumers with budget offerings
Pricing will likely continue to have a significant influence on purchasing decisions when it comes to vacuum cleaners with most consumers still placing this near the top of their priorities. This presents a prime opportunity for new brands to establish a presence in the market by offering competitive pricing compared to established brands.
Robots not yet ready to take over as high prices remain an obstacle to wider acceptance
The higher cost of robotic vacuum cleaners is expected to be an obstacle to increasing the penetration rate for these products. Leading brands such as iRobot Roomba and Xiaomi have struggled to communicate the advantages of robotic vacuum cleaners over standard vacuum cleaners.
Social media set to play an increasing role in the marketing of vacuum cleaners
Social media is expected to serve as an increasingly powerful marketing platform for vacuum cleaners due to the increasing amount of time consumers spend viewing content on these platforms. Companies like Xiaomi are investing heavily in their digital presence and are collaborating with established social media influencers to increase product awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Colombia - Category analysis
KEY DATA FINDINGS
Vacuum cleaners sees another year of declining sales in 2024
Samsung looking to make its mark in robotic vacuum cleaners with its new AI assisted product
Electrolux SA remains the leading player in vacuum cleaners
New brands could look to win over price-sensitive consumers with budget offerings
Robots not yet ready to take over as high prices remain an obstacle to wider acceptance
Social media set to play an increasing role in the marketing of vacuum cleaners
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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