COMPETITIVE LANDSCAPE
Dyson strengthens lead of fragmented competitive landscape
The competitive landscape of vacuum cleaners in Singapore is fairly fragmented, with only leading player Dyson Singapore Pte Ltd holding double-digit retail volume share of 11% in 2025. Newcomer Airbot Technology Pte Ltd, a Singaporean company, continued to make significant gains and record impressive growth during the year, to rank second and displace Electrolux, now sitting in third position.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Singapore - Category analysis
KEY DATA FINDINGS
Resilience, digital engagement, and innovation driving growth
Convenience and customisation: Driving innovation in vacuum cleaners
Brands invest in influencer marketing and social media to engage with consumers
Cordless and portable solutions drive innovation
Sustained growth and innovation predicted for the forecast period
Ongoing impact of social media in driving interest and education
E-commerce and sustainability to remain major factors shaping sales
Dyson strengthens lead of fragmented competitive landscape
Appliances and electronics specialists drive offline sales, while e-commerce makes gains
Consumer Appliances in Singapore - Industry Overview
Unlocking growth in consumer appliances with innovation and smart strategies
Growth of consumer appliances driven by urban lifestyles and technology
Smart and AI-powered features become mainstream
Multifunctionality and compact design reshape appliance landscape
Solid growth to be driven by smart and energy-efficient appliances
Technological innovation to drive growth across the industry
Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
Leading companies maintain positions through breadth and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains ground, driven by convenience and competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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