After having contracted in 2024, retail volume sales of bottled water in Israel grew at a robust pace in 2025. As with other areas of the local soft drinks market, the turnaround was underpinned by more moderate inflation, which supported the gradual easing of pricing pressures and improvements in consumer confidence. Moreover, because these types of products – mainly still varieties – are much more likely than others to be considered a necessity and consumed on a daily basis, the category was r

Growth in retail volume sales of carbonates in Israel in 2025 was up substantially on 2024. The improvement was primarily attributable to a more stable inflationary environment, which tempered price hikes and slowed the erosion of purchasing power. Similarly, with rising wages and the resilient performance of the country’s economy bolstering consumer confidence, many people became somewhat less cautious in their discretionary spending habits. Demand was further buoyed by higher-than-average temp

Following a marginal increase in 2024, soft drinks in Israel posted robust growth in retail volume terms in 2025. Several categories showed substantially improved performances in this respect as a more stable inflationary environment gradually alleviated pricing pressures and strengthened confidence among consumers. Exceptionally hot summer weather that included a series of prolonged heatwaves provided a further boost to sales. Moreover, the market continued to profit from favourable demographic

Growth in off-trade RTD volume sales of concentrates in Israel in 2025 was modest but marginally improved from 2024. With still-elevated inflationary pressures continuing to drive up unit prices across the local soft drinks market and erode purchasing power, the category’s value-for-money proposition helped to maintain steady demand. It also continued to profit from high birth rates and the country’s youthful demographic profile, as these products have traditionally been most popular among famil

RTD coffee showed the fastest development among the main soft drinks categories in Israel in retail volume terms in 2025. While growth was elevated by the ongoing emergence of sales from a relatively low base, its dynamic performance was also supported by the expansion and evolution of the local coffee-drinking culture, frequent new launches, promotional activities and improvements in the distribution of several brands. At the same time, increasingly busy lifestyles continued to strengthen appre

While retail volume growth for RTD tea in Israel in 2025 was marginal, this was nonetheless an improvement from the substantial decline recorded in 2024. In keeping with the trend witnessed across the local soft drinks market, demand picked up as more moderate inflation slowed the rate of price increases and made consumers somewhat less cautious in their discretionary spending habits. Sales were further buoyed by promotional campaigns, improvements in distribution coverage for several brands and

Following a decline in 2024, juice in Israel saw retail volume sales tip back into positive territory in 2025. All categories posted improved results in this respect thanks to the gradual easing of inflationary pressures, which slowed the rate of price hikes and strengthened confidence among consumers. Population growth and the increasing preference for soft drinks with a more natural and wholesome image also helped to lift overall demand, as did new product development activity, promotional cam

Energy drinks in Israel showed another positive performance in retail volume terms in 2025. Growth was down slightly on 2024, partly due to increasing maturity and health concerns, but also because of sustained price hikes. However, a more stable inflationary environment alleviated pricing pressures to some extent while also bolstering confidence among consumers, which helped to ensure demand remained resilient overall. At the same time, the trend towards busier lifestyles continued to reinforce

Sports drinks in Israel continued to expand at an impressive pace in retail volume sales terms in 2025, albeit from a low base. Growth was moderately slower than in 2024, partly due to sustained price hikes and weakened purchasing power among consumers, but also because of encroaching maturity. Nonetheless, demand remained robust on the whole thanks to increasing participation in sports and fitness activities and rising awareness of the benefits of these products. Growing interest in recent laun

While breakfast cereals in Israel is poised to record robust growth in current value sales in 2025, rising prices have continued to skew its performance in this regard. Price hikes are mainly attributable to the inflationary effects of the war against Hamas, which have been exacerbated by low levels of competition and the increase in VAT imposed in January. With elevated cost-of-living pressures still straining household budgets, the pace of expansion in retail volume terms has been considerably

Current value growth for baked goods in Israel in 2025 looks set to be down slightly on the previous year, as inflationary pressures – while still elevated – have eased somewhat. The rising cost of living has continued to erode purchasing power, however, hence retail volume growth is also expected to fall below that recorded in 2024. The category’s performance has been further subdued by the fact that health concerns are making people more inclined to reduce their intake of various product types

A moderate dip in inflation means growth in rice, pasta and noodles current value sales in Israel in 2025 is projected to fall below that recorded in 2024. Retail volume growth is also set to be down on the previous year, albeit only slightly, as consumers have continued to exercise greater caution in their spending habits amidst further price hikes and sustained pressure on household budgets. Nonetheless, overall demand has remained resilient due to the fact that rice and pasta – by far the mos

Current value growth for processed fruit and vegetables in Israel in 2025 looks set to be moderately slower than in 2024, as pricing pressures – though still trending upward – have eased somewhat thanks to a more stable inflationary environment. The same factors have had a broadly positive impact on retail volume growth, however, in that the rate is projected to be unchanged on the previous year despite the continued erosion of purchasing power. Enduring appreciation for the convenience of these

With inflation gradually stabilising, current value growth for processed meat, seafood and alternatives to meat in Israel in 2025 looks set to be down on the previous year. Retail volume growth is also anticipated to be slower than in 2024 amidst continued increases in unit prices and the general cost of living caused by the hike in VAT and the economic impact of the war against Hamas. Demand has remained buoyant overall, however, as various product types in this category have traditionally enjo

Current value growth for staple foods in Israel in 2025 is expected to be moderately slower than in 2024, mainly due to the gradual easing of inflationary pressures. With prices still increasing and the rising cost of living continuing to erode purchasing power, retail volume growth also looks set to fall below that recorded the previous year, albeit only slightly. Demand has remained resilient on the whole, as multiple product types are widely considered basic essentials and consumed on a regul

Retail value sales of airlines are rising in Israel in 2025. However, it is important to note that this is thanks to the performance of local carriers, which are maintaining share amid the drop in inbound tourism and the widespread suspension of international airline operations in Israel.

Retail value sales of lodging (destination) are rising in 2025. Within this, hotels is holding relatively steady while the short-term rental market is rebounding strongly, primarily due to robust domestic demand rather than a recovery in inbound tourism. Israeli consumers are increasingly opting for short-term rentals as a cost-effective and flexible alternative to hotels, particularly amid persistent inflation and high accommodation prices. Families and groups travelling within Israel - especia

Retail value sales of booking are increasing in Israel, in 2025. The ongoing war has had a significant impact on tourism activity, including a reduced number of available flights. In 2024, Israelis travelled less both abroad and domestically due to the war. However, as the conflict continued and saw several periods of decreased hostilities, travel gradually resumed. Improved safety conditions and increased flight availability have encouraged more people to travel in 2025.

Inbound tourism arrivals to Israel have fallen in 2025 and continue to decline, primarily due to ongoing national security challenges. The persistent instability - exacerbated by the recent escalation with Iran - has led to widespread travel warnings, flight cancellations and a sharp drop in international demand. As a result, inbound leisure travel has not recovered, with most visits from overseas limited to essential or family-related purposes.

Despite rising value sales, in 2025, the Israeli travel industry continues to experience a significant downturn, primarily driven by the prolonged impact of the regional conflict that escalated in late 2023. The situation has recently been further exacerbated by the war with Iran, which has compounded the existing instability and profoundly disrupted international travel to the country, causing a decline in visitor numbers and pushing the industry back to its lowest performance levels since the

Value sales of analgesics in Israel continued to see good growth over 2025 fuelled by high consumer demand for painkillers as war brought about higher levels of stress. People tended to have more stress-related tension headaches and migraines as a result of the ongoing Israel-Hamas war in 2025, with stress linked to the possibility of being called up to fight and the tension from constantly worrying about children and loved ones.

Cough, cold and allergy (hay fever) remedies witnessed ongoing growth in 2025 thanks to the slight increase in VAT at the beginning of 2025. In addition, poor air quality, made worse by political violence and the destruction of buildings, increased allergies due to the amount of dust and debris in the atmosphere. Antihistamines/allergy remedies witnessed dynamic growth over 2025 due to the increasing number of people seeking to alleviate allergies from dust. Paediatric cough, cold and allergy re

NRT smoking cessation aids is poised for marginal value growth in 2025, driven by Israel’s incremental increase in VAT at the start of the year. Despite the small rise in value sales, consumer demand is in decline as more people returned to smoking as a way to reduce the stress and uncertainty caused by the ongoing Israel-Hams war and regional hotspots.

Digestive remedies in Israel is poised for robust value growth in 2025, driven by the strong performance of indigestion and heartburn remedies, such as antacids. Tension has remained high since the outbreak of the Israel-Hamas war in October 2023, leading to the higher incidence of stress-related indigestion. Many Israelis suffer from irritable bowel disease and need to take diarrhoeal remedies to help calm some of the symptoms. Digestive enzymes are also becoming more popular. Supherb from Ambr