COMPETITIVE LANDSCAPE
Wissotzky Tea (Israel) Ltd remains the dominant player
Wissotzky continued to dominate tea in retail value terms in 2025, retaining a larger share of sales than the rest of the field combined in all categories save for instant tea. The company offers a vast selection under its eponymous brand, which is renowned for its superior quality standards and has a proven capacity for innovation, particularly when it comes to flavours, health-oriented options and cold brew formats.
Cérémonie Tea Ltd is the best performing company in value growth terms
Cérémonie Tea Ltd was the most dynamic player within tea in terms of overall retail value sales growth in 2025. The company remained well placed to profit from the premiumisation trend thanks to its offer of a broad array of higher-end speciality products with more sophisticated flavours in the black tea and fruit/herbal tea categories.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Israel?
- To what extent are health considerations impacting consumption of Tea in Israel?
- What are the traditional preferences in Tea in Israel? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Israel?
- Which are the leading brands in Tea in Israel?
- How are products distributed in Tea in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Israel - Category analysis
KEY DATA FINDINGS
Tea experiences return to growth in retail volume sales in 2025
Cost pressures and limited competition continue to drive up unit prices
Fruit/herbal tea shows the fastest development
Outlook for tea is reasonably bright
Producers will continue to launch healthier and more flavourful varieties
Tea set to remain highly concentrated despite likely entry of new imported brands
Wissotzky Tea (Israel) Ltd remains the dominant player
Cérémonie Tea Ltd is the best performing company in value growth terms
Supermarkets and discounters remain the top two distribution channels
Forecourt retailers and small local grocers are the most dynamic channels
Hot Drinks in Israel - Industry Overview
Retail demand for hot drinks picks up in 2025
KEY DATA FINDINGS
Premiumisation trend remains strongest in coffee
Rising health-consciousness boosts fruit/herbal tea consumption
Steady growth in overall retail volume and current value sales projected
Higher-end products and novel flavours will be focal points for innovation
Outlook for other hot drinks remains poor
Strauss Group continues to lead the market
PAZ Oil Co and GLS Coffee post highest retail value growth rates
Wissotzky Tea (Israel) Ltd maintains dominant position in tea
Discounters remains the leading distribution channel
Hot drinks sales through e-commerce continue to grow at a healthy pace
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!