COMPETITIVE LANDSCAPE
El Arousa maintains its leadership through strong brand loyalty and wide accessibility
El Arousa remained the leading tea brand in Egypt in 2025, supported by its entrenched reputation and widespread consumer trust. The brand is known for its ability to offer both affordability and an authentic tea experience, which resonates strongly with households across income levels.
El Jawhara strengthens its position through affordability, promotions and expanded availability
El Jawhara recorded strong momentum in 2025 as the brand increased its appeal among consumers seeking accessible pricing and consistent quality. Promotions across a wide range of pack sizes helped encourage trial and reinforced its reputation as a value-driven option.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Egypt?
- To what extent are health considerations impacting consumption of Tea in Egypt?
- What are the traditional preferences in Tea in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Egypt?
- Which are the leading brands in Tea in Egypt?
- How are products distributed in Tea in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Egypt - Category analysis
KEY DATA FINDINGS
Tea consumption remains resilient as cultural habits, affordability and availability drive demand
Steady rises in demand support growth in tea retail value sales in 2025
Loose black tea retains dominance and remains the most dynamic segment of the category
Tea demand is expected to grow as wellness trends boost interest in herbal and functional options
Smaller pack sizes and flavour-led innovation will support future category development
Modern retail and e-commerce will expand further as digital habits strengthen
El Arousa maintains its leadership through strong brand loyalty and wide accessibility
El Jawhara strengthens its position through affordability, promotions and expanded availability
Local grocers remain the backbone of distribution due to accessibility and nationwide reach
E-commerce emerges as the most dynamic channel as delivery apps accelerate visibility and access
Hot Drinks in Egypt - Industry Overview
Rising demand and evolving consumption habits support strong growth in hot drinks
KEY DATA FINDINGS
Health and wellness trends strengthen demand for green, herbal and functional teas
Innovation in packaging, flavours and blends accelerates category dynamism
Expanding retail developments and on-trade presence reinforce growth pathways
Population growth, retail expansion and wellness orientation will sustain future demand
Rising prices are expected to reinforce demand for local products and smaller pack sizes
Growth in on-the-go consumption will accelerate, supported by new retail formats
Nestlé strengthens its leadership through a dominant position in instant coffee
Herbal tea continues to stand out as the most dynamic category in 2025
Traditional retail remains the core distribution channel for hot drinks
E-commerce emerges as the most dynamic channel through digital marketing and rapid delivery
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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