PROSPECTS AND OPPORTUNITIES
Tea as a vehicle for relaxation and wellbeing
Tea is expected to experience volume growth over the forecast period as consumption habits shift from a focus on health remedies to moments of relaxation and wellbeing. The increasing emphasis on healthy lifestyles among Romanians is likely to elevate tea’s position as a natural product with potential disease-preventing benefits.
Continued dominance of fruit and herbal teas
Fruit and herbal teas are expected to maintain their dominant position over the forecast period, supported by their widespread availability across all retail channels, even in remote localities. These teas will continue to benefit from their long-standing reputation as natural, health-boosting products.
Local brands and private label lead expansion
Local brands will continue to dominate the tea market, especially in economy and mid-priced segments. However, a shift towards higher-priced, premium brands is anticipated, reflecting evolving consumption habits and the gradual development of a tea culture in Romania.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Romania?
- To what extent are health considerations impacting consumption of Tea in Romania?
- What are the traditional preferences in Tea in Romania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Romania?
- Which are the leading brands in Tea in Romania?
- How are products distributed in Tea in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Romania - Category analysis
KEY DATA FINDINGS
Shift away from pandemic-driven tea consumption
Herbal and fruit teas dominate health-focused consumption
On-trade tea sales face continued challenges
Tea as a vehicle for relaxation and wellbeing
Continued dominance of fruit and herbal teas
Local brands and private label lead expansion
Hot Drinks in Romania - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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