PROSPECTS AND OPPORTUNITIES
Niche tea formats will be explored to stimulate growth for tea
Brewing tea and drinking hot tea are not trendy amongst younger generations who prefer to try out new beverage options. To attract consumers’ interest, tea players have been actively launching cold brew tea as a novel and more convenient option.
Foodservice to continue to thrive with new brands and innovations
Foodservice volume sales of tea are expected to continue to see strong growth over the forecast period as tourism continues to thrive in Thailand. The increase in new brands entering the market is expected to boost growth as a growing number of younger consumers have been showing an interest in drinking tea, as well as more consumers seeking new flavours and a better consumption experience.
Intense competition from RTD tea category
Tea is expected to see slow retail volume growth in the forecast period, partly due to the convenience trend, as consumers are choosing RTD tea as a more convenient option. While local consumers acknowledge the health benefits associated with tea, with regular out-of-home routines recovering, they are prioritising greater convenience, aligning with trends evident in packaged food.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Thailand?
- To what extent are health considerations impacting consumption of Tea in Thailand?
- What are the traditional preferences in Tea in Thailand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Thailand?
- Which are the leading brands in Tea in Thailand?
- How are products distributed in Tea in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Thailand - Category analysis
KEY DATA FINDINGS
Affordability and convenience continue to impact overall tea consumption
Greater product variety from local tea players in attempt to drive consumer demand
Health and wellness trend continues to spur growth
Niche tea formats will be explored to stimulate growth for tea
Foodservice to continue to thrive with new brands and innovations
Intense competition from RTD tea category
Hot Drinks in Thailand - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!