Brewing tea and drinking hot tea are not trendy amongst younger generations who prefer to try out new beverage options. To attract consumers’ interest, tea players have been actively launching cold brew tea as a novel and more convenient option.
Foodservice volume sales of tea are expected to continue to see strong growth over the forecast period as tourism continues to thrive in Thailand. The increase in new brands entering the market is expected to boost growth as a growing number of younger consumers have been showing an interest in drinking tea, as well as more consumers seeking new flavours and a better consumption experience.
Tea is expected to see slow retail volume growth in the forecast period, partly due to the convenience trend, as consumers are choosing RTD tea as a more convenient option. While local consumers acknowledge the health benefits associated with tea, with regular out-of-home routines recovering, they are prioritising greater convenience, aligning with trends evident in packaged food.
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Understand the latest market trends and future growth opportunities for the Tea industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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