PROSPECTS AND OPPORTUNITIES
Sri Lankan firm Browns acquisition of Kenya’s Lipton Tea estates shakes up the competitive landscape
The 2024 acquisition of Lipton Tea estates in Kenya by Sri Lankan company Browns is set to significantly impact the local landscape. The partnership will see Browns become one of the world’s largest tea exporters, as well as one of Lipton’s largest tea suppliers.
Sustainability increasingly important
With tea production being a significant part of the Kenyan economy, consumers will be increasingly concerned about the environment and knowing that tea is grown sustainably. This will see brands that have a more sustainable profile gain a competitive edge.
Consumers remain price sensitive
Consumers will continue to be price sensitive and will opt for more affordable options, such as smaller pack sizes. As such, brands will focus on introducing more budget-friendly options to cater to cost-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Kenya?
- To what extent are health considerations impacting consumption of Tea in Kenya?
- What are the traditional preferences in Tea in Kenya? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Kenya?
- Which are the leading brands in Tea in Kenya?
- How are products distributed in Tea in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Kenya - Category analysis
KEY DATA FINDINGS
Other tea registers highest value growth
Tea bags continue to outperform loose tea
Ketepa launches premum offering, Chai Gold.
Sri Lankan firm Browns acquisition of Kenya’s Lipton Tea estates shakes up the competitive landscape
Sustainability increasingly important
Consumers remain price sensitive
Hot Drinks in Kenya - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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