PROSPECTS AND OPPORTUNITIES
Challenging prospects amid economic pressures
The outlook for tea sales in Estonia is expected to remain subdued over the forecast period. Current projections indicate that while the rate of decline may slow, total sales volume is likely to hover near stagnation.
Premiumisation offers a glimmer of hope
Despite the general decline in tea consumption, there remains a subset of consumers seeking higher-quality products, providing an opportunity for premiumisation within the category. This segment, although small, has shown resilience and could potentially grow modestly as consumers prioritise quality over quantity in their tea purchases.
Private label tea’s limited impact
Private label tea remains a minor player in Estonia, primarily offered by major retailers such as Lidl, Maxima, and Rimi. While these brands predominantly target the economy price segment, their impact on the broader tea market has been limited.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Estonia?
- To what extent are health considerations impacting consumption of Tea in Estonia?
- What are the traditional preferences in Tea in Estonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Estonia?
- Which are the leading brands in Tea in Estonia?
- How are products distributed in Tea in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Estonia - Category analysis
KEY DATA FINDINGS
Continuous decline in a coffee-dominated culture
Herbal tea sustained by seasonal demand
Slimming teas maintain a niche appeal
Challenging prospects amid economic pressures
Premiumisation offers a glimmer of hope
Private label tea’s limited impact
Hot Drinks in Estonia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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