COMPETITIVE LANDSCAPE
Cay Isletmeleri Genel Müdürlügü leads as the country’s most established tea producer
The state-affiliated Cay Isletmeleri Genel Müdürlügü (Çaykur) remains the largest tea producer in Turkey, further increasing its share in 2025. The company processes a significant portion of the country’s annual tea harvest, with its strength primarily rooted in loose black tea, which continues to lead overall tea consumption.
Dogus Cay and Ofcaysan AS drive growth through health-focused innovations and aggressive marketing
Ofcaysan AS emerged as the most dynamic player in tea in Turkey in 2025, recording the highest value sales growth with its brand Of Çay. However, this performance was partly influenced by its comparatively low sales base.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Turkey?
- To what extent are health considerations impacting consumption of Tea in Turkey?
- What are the traditional preferences in Tea in Turkey? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Turkey?
- Which are the leading brands in Tea in Turkey?
- How are products distributed in Tea in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Turkey - Category analysis
KEY DATA FINDINGS
Tea in Turkey drives growth through convenience, product innovation, and health-focused offerings
Retail volume and value sales continue to grow despite tea being a mature product
Black tea bags drive value growth through offering convenience in 2025
Steady growth is set to be driven by product diversification and convenience formats
Technological innovations in tea packaging are set to boost convenience and sustainability
Health and wellness trends are expected to drive innovation and growth in tea
Cay Isletmeleri Genel Müdürlügü leads as the country’s most established tea producer
Dogus Cay and Ofcaysan AS drive growth through health-focused innovations and aggressive marketing
Supermarkets leads distribution due to extensive variety, store expansions and consumer convenience
Digital expansion and consumer demand for niche products drives growth for retail e-commerce
Hot Drinks in Turkey - Industry Overview
Premiumisation, innovation and health drive value growth in hot drinks in 2025
KEY DATA FINDINGS
Retail value sales rise amid premiumisation and currency-driven price growth
Product innovation sustains consumer engagement in hot drinks amid inflation
Health, wellness and sustainability shape hot drinks consumption in 2025
Steady growth is expected for hot drinks amid mature conditions
Innovation to set to drive growth in hot drinks through health and premiumisation trends
Digital adoption and consumer lifestyle changes impact distribution channels within hot drinks
Cay Isletmeleri Genel Müdürlügü retains its top position through leading tea brands
Ofcaysan AS and Dogus Cay record dynamic growth through tea innovations
Supermarkets leads sales of hot drinks, while discounters and retail e-commerce drive growth
The on-trade channel drives growth for hot drinks, fuelled by social interactions and tourism demand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!