PROSPECTS AND OPPORTUNITIES
Possible rise of personalised tea experiences
The trend of retail volume decline and current value growth is set to be maintained in tea in South Korea in the forecast period. Nevertheless, as South Korean consumers increasingly seek products tailored to their individual preferences and health needs, there is a growing opportunity for personalised tea experiences.
Capitalising on the popularity of functional tea
In the coming years, functional tea is poised for substantial growth within tea in South Korea, as consumers increasingly prioritise health and wellness in their daily routine. To take advantage of this opportunity, tea brands are expected to focus on product innovation, developing blends that cater to specific health needs and promoting them as essential components of a healthy lifestyle.
Integrating tea into the broader wellness ecosystem
Tea is increasingly being recognised as a key component of the broader wellness ecosystem, offering a natural and soothing option for health-conscious consumers. This trend presents an opportunity for tea brands to position their products as essential elements of a holistic wellness routine, alongside other health and wellness practices, such as meditation, yoga, and mindful eating.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in South Korea?
- To what extent are health considerations impacting consumption of Tea in South Korea?
- What are the traditional preferences in Tea in South Korea? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in South Korea?
- Which are the leading brands in Tea in South Korea?
- How are products distributed in Tea in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in South Korea - Category analysis
KEY DATA FINDINGS
The rise of “healthy pleasure” and its limited impact on tea
Demand for functional teas is gaining momentum
Expanding the reach of premium tea offerings
Possible rise of personalised tea experiences
Capitalising on the popularity of functional tea
Integrating tea into the broader wellness ecosystem
Hot Drinks in South Korea - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!