COMPETITIVE LANDSCAPE
Lipton and Brooke Bond maintain brand leadership
The competitive landscape of tea in the UAE l is still heavily shaped by international players, with their wide range of flavours and strong brand equity. Unilever Gulf remains the dominant company in 2025, leveraging the strength of its Lipton and Brooke Bond brands across all major subcategories.
Persistent expansion for private label
Private label is posting notable growth within tea in 2025. Leading retail chains Carrefour and Lulu continue to offer their own tea product ranges, making affordable alternatives more accessible.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in United Arab Emirates?
- To what extent are health considerations impacting consumption of Tea in United Arab Emirates?
- What are the traditional preferences in Tea in United Arab Emirates? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in United Arab Emirates?
- Which are the leading brands in Tea in United Arab Emirates?
- How are products distributed in Tea in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Tea in the UAE faces increased competition from coffee in 2025
Tea growth impacted by strong rise of coffee
Fruit/herbal tea drives growth as loose black tea continues to fall
Future growth constrained by global supply pressures
Digital transformation creates growth opportunities
Sustainability set to become stronger priority
Lipton and Brooke Bond maintain brand leadership
Persistent expansion for private label
Hypermarkets channel maintains leadership thanks to local shopping patterns
E-commerce expands rapidly as subscriptions gain traction
Hot Drinks in the United Arab Emirates - Industry Overview
Rising demand, shifting consumption habits, and stronger competition in UAE hot drinks
KEY DATA FINDINGS
Local culture supports strong growth for hot drinks in the UAE
Local players benefit from price hikes
Health trends centre around functionality
Value sales will keep on rising as foodservice volume growth outpaces retail
International players enter the landscape
E-commerce to continue seeing fastest expansion among retail distribution channels
Unilever maintains leadership, followed closely by Nestlé
Both brands and private label see strong expansion across hot drinks in 2025
Hypermarkets leads distribution through convenience and bulk deals
E-commerce sees fastest rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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