COMPETITIVE LANDSCAPE
Barry’s Tea leads a mature and saturated category in 2025
Although “others” saw the most dynamism in 2025, Barry's Tea continued to lead the tea category thanks to its ability to evolve and adapt to consumers’ needs. The company has been expanding its portfolio to align with current consumer wellness trends, offering a wide range of products in its fruit and herbal collection.
Smaller players focus on functionality and added-value as they vie for share
Minor player Lily’s Tea is seeking to gain share by focusing on premium loose-leaf teas and organic matcha, which appeals to health-conscious consumers seeking transparency and quality. Its signature blends, including Sleeping Beauty (chamomile and lemon balm), Spicy Orient (black tea with cinnamon, ginger, and cloves), and La Vie en Rose (green tea with lemongrass and red currant), reflect a diverse portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Ireland?
- To what extent are health considerations impacting consumption of Tea in Ireland?
- What are the traditional preferences in Tea in Ireland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Ireland?
- Which are the leading brands in Tea in Ireland?
- How are products distributed in Tea in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Ireland - Category analysis
KEY DATA FINDINGS
High prices dampen demand, but health and wellness trend benefits fruit/herbal tea
Tea sees value growth thanks to expansion of speciality offerings
Fruit/herbal tea benefits from ongoing health and wellness trend
Wellness trend will continue to drive value growth
Innovation and accessibility are reshaping tea as a lifestyle product
Sustainability is driving innovation in the category
Barry’s Tea leads a mature and saturated category in 2025
Smaller players focus on functionality and added-value as they vie for share
Convenience and diverse product range drive channel development
Forecourt retailers are transforming the retail landscape in Ireland
Hot Drinks in Ireland - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Café culture boosts foodservice volumes, but retail sales decline across the board
Efficiency disrupts the role of foodservice
Wellness trend continues apace, with ongoing innovation
Mixed picture predicted for hot drinks in the years ahead
Positive outlook for fresh coffee, as premiumisation trend continues apace
Matcha trend looks set to stay
Jacobs Douwe Egberts leads in 2025 with strong brand portfolio
Nespresso sees dynamic growth thanks to expansion and premiumisation
Supermarkets continues to lead the distribution landscape
E-commerce enjoys rapid growth, albeit from a low base
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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