PROSPECTS AND OPPORTUNITIES
The ongoing and growing popularity of coffee will continue to affect tea sales
The ongoing and growing popularity of coffee will continue to affect tea sales over the forecast period. While tea remains a staple beverage in Ireland, the growing preference for coffee, driven by convenience, variety, and aggressive market expansion, suggests a challenging outlook for tea sales in the forecast period.
Tea to explore more functionalities as the category evolves
Specifically, we expect to see a growing range of functional teas, in addition to the expected widening range of flavours. There is a noticeable shift in consumer preferences towards teas that offer more than just a pleasant taste, with consumers looking for teas that provide additional health benefits.
Private label expected to expand further, as PL players embrace evolving tea trends
Private label is expected to expand further over the forecast period, as PL players embrace evolving tea trends. Indeed, private labels are becoming more sophisticated as they emulate the popular trends seen from the leading brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Ireland?
- To what extent are health considerations impacting consumption of Tea in Ireland?
- What are the traditional preferences in Tea in Ireland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Ireland?
- Which are the leading brands in Tea in Ireland?
- How are products distributed in Tea in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Ireland - Category analysis
KEY DATA FINDINGS
Traditional black tea faces rising competition from coffee and other tea variants
Health-conscious consumers boost sales of green and herbal teas
There is a rising focus on sustainability in tea
The ongoing and growing popularity of coffee will continue to affect tea sales
Tea to explore more functionalities as the category evolves
Private label expected to expand further, as PL players embrace evolving tea trends
Hot Drinks in Ireland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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