COMPETITIVE LANDSCAPE
Teekanne strengthens its leadership through broad assortment and functional innovation
Teekanne remains the leading company in tea in 2025, supported by its wide assortment spanning black, fruit, herbal and functional teas. The company’s strong penetration across modern retail partners, supported by frequent promotions and substantial marketing investments, helped sustain and expand its leadership position.
Smaller players gain momentum while established brands capture the largest absolute growth
Muud Labs sro was the fastest-growing company in percentage terms, supported by its small base and niche positioning. In absolute terms, however, Teekanne achieved the highest incremental growth thanks to its scale, broad retail presence and strong performance across core and functional ranges.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Czech Republic?
- To what extent are health considerations impacting consumption of Tea in Czech Republic?
- What are the traditional preferences in Tea in Czech Republic? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Czech Republic?
- Which are the leading brands in Tea in Czech Republic?
- How are products distributed in Tea in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the Czech Republic - Category analysis
KEY DATA FINDINGS
Heightened price sensitivity, wellness demand and shifting category preferences shape tea consumption in 2025
Stabilising demand and strong promotional reliance support modest category recovery
Herbal and loose teas strengthen, while fruit teas face declining relevance
Demand expected to rise as premiumisation returns and functional positioning strengthens
New production technologies unlock functional and sustainability-led innovation
Health, wellness and clean labels expected to dominate consumer decision-making
Teekanne strengthens its leadership through broad assortment and functional innovation
Smaller players gain momentum while established brands capture the largest absolute growth
Hypermarkets remain the main channel but face pressure from expanding supermarkets and discounters
E-commerce grows rapidly through premium assortment, niche offerings and direct-to-consumer models
Hot Drinks in the Czech Republic - Industry Overview
Inflation drives value growth while consumers maintain core hot drink habits
KEY DATA FINDINGS
Rising commodity prices and persistent inflation reshape consumer purchasing behaviour
Heightened focus on wellness spurs growth of functional and natural tea varieties
Cost-efficient sustainability gains importance as consumers seek accessible environmental value
Steady forecast growth supported by improving household confidence
Innovation shaped by wellness, sustainability and digital engagement
E-commerce expansion and channel reshaping
Leading companies strengthen their positions through innovation and expanded service models
The most dynamic players gain traction through strong brand portfolios and premium positioning
Private label maintains a firm foothold as price sensitivity shapes consumer behaviour
Hypermarkets remain the leading distribution channel as broad assortments and heavy promotions support demand
E-commerce delivers the fastest growth through expanded assortment, convenience and subscription models
Supermarkets and discounters gain share through convenience, strong private label propositions and increasing promotional intensity
Foodservice demand recovers as colder weather, stabilising incomes and premium coffee culture lift on-trade consumption
Innovation in foodservice formats expands the role of on-the-go beverages and reinforces brand visibility
Retail performance remains stable but faces indirect pressure from recovering on-trade demand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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