There has been a growing interest in RTD iced tea such as Lipton, which offers single-dose options, as well as larger 2.5-litre bottles.
Many consumers are turning to tea for its functionality and health benefits it is believed to offer. The market is responding with the introduction of products that highlight functionalities similar to those of nutritional supplements.
Consumers, particularly millennials and Gen Z, are increasingly interested in products that save both time and effort. Following the success of coffee capsules, the tea market is seeing the introduction of tea capsules, such as those offered by Origen & Sensation Tea Marrakech.
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Understand the latest market trends and future growth opportunities for the Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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