PROSPECTS AND OPPORTUNITIES
Challenge of the rising popularity of RTD iced tea
There has been a growing interest in RTD iced tea such as Lipton, which offers single-dose options, as well as larger 2.5-litre bottles.
Functionality claims of teas are approaching those of nutritional supplementation
Many consumers are turning to tea for its functionality and health benefits it is believed to offer. The market is responding with the introduction of products that highlight functionalities similar to those of nutritional supplements.
Increasing interest in convenient products
Consumers, particularly millennials and Gen Z, are increasingly interested in products that save both time and effort. Following the success of coffee capsules, the tea market is seeing the introduction of tea capsules, such as those offered by Origen & Sensation Tea Marrakech.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Guatemala?
- To what extent are health considerations impacting consumption of Tea in Guatemala?
- What are the traditional preferences in Tea in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Guatemala?
- Which are the leading brands in Tea in Guatemala?
- How are products distributed in Tea in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Guatemala - Category analysis
KEY DATA FINDINGS
Moderate growth post-pandemic
Black tea losing ground to herbal and fruity options
Local artisanal products promote health benefits
Challenge of the rising popularity of RTD iced tea
Functionality claims of teas are approaching those of nutritional supplementation
Increasing interest in convenient products
Hot Drinks in Guatemala - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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