COMPETITIVE LANDSCAPE
Tea players seek to broaden consumption beyond health-driven occasions
Cambiaso Hermanos SAC remains the leading tea company in Guatemala, although it holds only a modest share of retail value sales. The competitive landscape is highly fragmented, shaped by a wide variety of imported brands and the common practice among some retailers of bringing in opportunistic batches sourced at competitive prices.
Lipton gains momentum
Lipton Teas & Infusions is the most dynamic company in tea in terms of retail value growth. Lipton continues to benefit from strong brand equity, reinforced by the visibility it has gained through its RTD tea portfolio, particularly among younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Guatemala?
- To what extent are health considerations impacting consumption of Tea in Guatemala?
- What are the traditional preferences in Tea in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Guatemala?
- Which are the leading brands in Tea in Guatemala?
- How are products distributed in Tea in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Guatemala - Category analysis
KEY DATA FINDINGS
Tea benefits from health and wellness focus
Consumers increasingly embrace tea for health and wellbeing benefits
Green and herbal teas drive growth
Scope to build consumption habits amongst younger generations
Functional innovations will drive wellness-oriented consumption
Local tea production will expand with wellness-focused offerings
Tea players seek to broaden consumption beyond health-driven occasions
Lipton gains momentum
Supermarket chains are key for sales of packaged tea
Modern retail expands while driving innovation
Hot Drinks in Guatemala - Industry Overview
Guatemalans balance affordability with premium choices
KEY DATA FINDINGS
Positive economic conditions fuel value growth but consumers remain price sensitive
Affordability continues to shape coffee purchasing habits although premium variants gain traction
Innovation in cold, functional and origin-driven hot drinks targets younger generations
Coffee will see sustained demand, thanks to development of local production
Tea will benefit from wellness focus
Flavoured powder drinks will struggle to maintain relevance
Nestlé strengthens its leadership through affordability-driven strategy
Walmart gains ground as value-seeking intensifies, while branded players strengthen emotional and quality-led strategies
Small local grocers continue to lead sales
Convenience stores show dynamism
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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