PROSPECTS AND OPPORTUNITIES
Rising tea culture and spa popularity to drive growth
Over the forecast period, the tea culture is set to intensify with the emergence of more tea shops and internet retailers. The increasing popularity of wellness retreats and spas in Slovenia will also contribute to the growing sales of tea going forward as herbal and green teas are often incorporated as part of wellness programmes.
Health and wellness trend will continue to influence consumer demand
Green tea is set to witness the strongest volume growth over the forecast period as the health and wellness trend will continue to influence consumer demand. Green tea is increasingly considered a functional food amongst health-conscious consumers, especially millennials and Gen Z.
Expansion of e-commerce and premiumisation trend
E-commerce is anticipated to expand further over the forecast period and achieve strong growth, despite the gradual maturation of the channel. It will provide consumers with easier access to a wider variety of teas, further boosting the consumption of tea over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Slovenia?
- To what extent are health considerations impacting consumption of Tea in Slovenia?
- What are the traditional preferences in Tea in Slovenia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Slovenia?
- Which are the leading brands in Tea in Slovenia?
- How are products distributed in Tea in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Slovenia - Category analysis
KEY DATA FINDINGS
Functional benefits and speciality teas gain traction in 2024
Rising popularity of teas with added health benefits
Žito Food industry maintains its strong lead in 2024
Rising tea culture and spa popularity to drive growth
Health and wellness trend will continue to influence consumer demand
Expansion of e-commerce and premiumisation trend
Hot Drinks in Slovenia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Tea research and analysis database.
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