In 2025, premium beauty and personal care in Ecuador demonstrated robust performance, reaching a retail sales value of USD88 million, reflecting an 8% growth from the previous year. This growth rate notably surpasses the modest real GDP growth of 3% for Ecuador in 2025, indicating the category's resilience and strong consumer demand despite broader economic conditions. Ecuador's premium segment is carving a distinct path, underpinned by consumers' increasing willingness to invest in high-quality

In 2025, premium beauty and personal care retail sales in Hong Kong declined by 4% in current value terms, reaching HKD18,270 million. This follows a sharper contraction in 2024, of 10%, reflecting ongoing challenges. In contrast, the Asia Pacific regional performance was more positive, with growth of 3% in 2025, highlighting Hong Kong’s relative underperformance within the region. This underscores that Hong Kong’s premium segment is facing more pronounced short-term headwinds compared to the br

Premium beauty and personal care in Indonesia recorded retail value sales of IDR11,978 billion in 2025, representing 9% growth in current terms, supported by 5% real GDP growth, modest inflation of 2% and steadily rising consumer expenditure that sustained demand for higher-value personal care. Premium skin care remained the largest category, reaching IDR4,288 billion, driven by increasing demand for advanced efficacy and wellness benefits, consistent with global trends towards holistic and scie

In 2025, premium beauty and personal care in South Africa showed steady expansion, with retail value sales increasing by 5% to ZAR10,571 million. The broader economic context showed real GDP growth at 1% in 2025, indicating a modest but positive economic expansion that supports discretionary spending. Inflation stood at 3% in the same year, easing cost pressures on consumers and retailers. Consumer expenditure reached ZAR5.0 trillion in 2025, highlighting improved purchasing power and potential

Premium beauty and personal care in the Netherlands reached EUR1.5 billion in 2025, reflecting a robust growth of 6% compared to the previous year. This growth outpaced real GDP growth of 2% for the same year, indicating a strong consumer preference for premium products despite broader economic conditions. Consumer expenditure in the Netherlands shows a consistent upward trajectory, which underpins the expanding market for premium beauty and personal care products. The population is also steadil

In 2025, premium beauty and personal care in Turkey demonstrated a strong performance, with retail value sales reaching TRY22,340 million, marking substantial growth of 45% compared to the previous year. This growth reflected inflationary price rises, although a robust increase in volume demand was also seen across categories. This rapid value growth outpaced many regional peers in Western Europe and aligns with global trends of increased consumer spending on premium personal care products. The

In 2025, premium beauty and personal care in Ukraine achieved robust value growth of 15%, rising to UAH11.4 billion, outperforming the previous year's 18% growth and signalling a strong recovery from the sharp decline of -38% in 2022. This growth reflected the resilient aspirational demand among urban, digitally active consumers who prioritised selective premium purchases despite cautious macroeconomic conditions. Consumer behaviour has evolved towards “justified premiumisation,” where shoppers

In 2025, premium beauty and personal care in Poland experienced strong growth, reaching value sales of PLN4,914 million at current prices, reflecting 10% growth compared to the previous year. This performance was underpinned by Poland’s expanding economy, with real GDP growth reaching 4% in 2025, indicating a favourable macroeconomic environment supporting consumer spending on premium products. The population remained relatively stable at around 38.5 million, while consumer expenditure continue

In 2025, premium beauty and personal care in Uzbekistan achieves remarkable retail value sales growth, reaching UZS474 billion, reflecting a 30% increase from the previous year. This growth occurs amid a robust macroeconomic environment with real GDP growth and inflation stabilising. The expanding consumer expenditure supports increased spending on premium beauty products. Despite broader economic and geopolitical pressures, premium beauty and personal care’s expansion underscores a sustained ap

Premium beauty and personal care in Finland reached a retail sales value of EUR197 million in 2025, showing a moderate growth of 2% from 2024. This growth rate is relatively subdued but reflects the economic challenges impacting consumer spending. Finland’s real GDP growth for 2025 was modest at 0.2%, accompanied by low inflation at 0.3%, indicating a cautious economic environment.

In 2025, premium beauty and personal care in Brazil demonstrated robust growth, up by 11%?in current value terms to reach retail sales of BRL14.7 billion. This performance was underpinned by a nuanced consumer approach that values function, trust and perceived value, particularly in hair care and fragrances which both saw dynamic growth. These categories benefited from routine-based consumption and premiumisation linked to identity and self-expression, rendering them resilient despite economic t

In 2025, premium beauty and personal care in Australia reached retail sales of AUD4.9 billion, reflecting a robust growth rate of 8% from the previous year. This growth outpaces the more cautious overall economic environment, supported by a steady population increase to 28 million in 2025 and moderate real GDP growth of 2%. Consumer expenditure also continues to rise steadily, reflecting the capacity and willingness of Australian consumers to invest in premium products that deliver visible perfo

In 2025, the premium beauty and personal care segment in Portugal reached a retail sales value of EUR700 million, growing by 5% on the previous year. The market benefits from a well-informed consumer base increasingly focused on added value and efficacy, consistent with the global trend towards science-backed and longevity-focused products. Technological advancements and digital innovations further bolster consumer confidence and product appeal, positioning Portugal favourably in the premium bea

In 2025, premium beauty and personal care in Kenya experienced significant growth, reaching retail sales of KES16.9 billion in current value terms, which reflects a strong growth rate of 13% compared to the previous year. With Kenya's real GDP growth of 5% in 2025 and inflation at 4%, this created a conducive environment for premium product consumption. The median disposable income per household also demonstrated upward momentum, driving total consumer expenditure in Kenya to rise steadily, und

In 2025, premium beauty and personal care in South Korea exhibited a steady upward growth trajectory with retail value sales increasing by 2% to KRW8,060 billion. This expansion aligns with the broader Asia Pacific regional trend, where premium segments continue to grow. Overall performance is underpinned by a consumer base characterised by a relatively stable population of 51.7 million people, a moderate real GDP growth of 1%, and inflation at 2% in 2025. Such economic conditions foster sustain

In 2025, premium beauty and personal care in Germany achieved a retail sales value of EUR6.1 billion in current terms, reflecting a growth of 8% on 2024 and outpacing the broader Western Europe regional trends. The macroeconomic context supports this performance with a modest GDP growth rate, moderate inflation, and growing consumer spending power, indicating stable economic conditions conducive to premium product consumption. Population levels remain high at approximately 83.6 million in 2025,

In 2025, premium beauty and personal care in India achieved robust double-digit growth of 15%, reaching a retail sales value of INR132.2 billion. This strong performance was underpinned by a population of 1.46 billion and a rising median household disposable income of INR684,845, which increased purchasing power and the willingness to invest in high-quality solutions. Consequently, consumers increasingly treated their beauty routines as integral self-care rituals. This shift drove significant de

In 2025, premium beauty and personal care in the Philippines achieved retail value sales of PHP31,143, marking 11% growth on the previous year. The steady increase in consumer expenditure supports this, reflecting rising disposable incomes and an expanding middle class. Inflation moderated to 2% in 2025, further supporting stable pricing strategies within the category. This economic backdrop facilitates a trade-up effect, as more urban consumers leverage rising middle-income spending power and g

Premium beauty and personal care in the UK recorded current value growth of 7% in 2025, reaching sales of GBP7.1 billion, signalling robust but stabilising expansion as inflationary pressures eased and consumers became more discerning in their spending. Compared to the more volatile post-pandemic rebound of previous years, 2025 saw a steadier performance, with growth largely underpinned by the appeal of everyday luxury and credible efficacy across premium offerings. Population growth continued a

Premium beauty and personal care in Thailand recorded 7% current value growth in 2025, with retail sales reaching THB60 billion, reflecting robust momentum and aligning with the region’s ongoing post-pandemic recovery. The category’s expansion is closely tied to rising consumer demand for advanced, science-backed products that promise long-term benefits, as well as the resilience of high-income groups, whose spending power remains strong, despite modest real GDP growth of 2% and a marginal decl

Premium beauty and personal care in Mexico delivered robust retail value growth in 2025, with sales reaching MXN58,846 million and expanding at a rate of 9% at current prices. This pace outperformed both the overall beauty and personal care industry and the mass segment, despite a more challenging economic environment marked by decelerating real GDP growth (less than 1% in 2025) and moderating inflation (4%). While growth was slower than in 2024, demand remained resilient, particularly in premiu

In 2025, premium beauty and personal care in China returned to growth, and reversed nearly all of the previous year’s sales decline, growing by 4% in retail current value terms, reaching CNY204,203 million. This recovery stood out against a backdrop of economic pressure, with China’s GDP growth at 5% and inflation nearly flat at 0.1%. The rebound was driven by heightened consumer health consciousness and a sustained willingness to pay for clinically validated, science-backed solutions, particula

L’Oréal Groupe is the leading player in the global beauty and personal care industry. It is the number one company in the prestige, premium and mass segments, with its strongest growth currently coming in dermocosmetics, through its La Roche-Posay and CeraVe brands. L’Oréal Groupe also continues to make targeted acquisitions, including the recently announced takeovers of Kering’s beauty business as well as Medik8 and Color Wow.

Procter & Gamble is the fifth biggest fmcg company in the world, leading the home care and tissue and hygiene industries and ranking second in beauty and personal care. It has a strong innovation pipeline and is also continuing to restructure to make savings that can be re-invested in R&D, new products and marketing and promotion. Through deep consumer insights, Procter & Gamble is actively shaping the evolving consumer landscape, rather than simply responding to it.