Unilever Group in Beauty and Personal Care

August 2025

Unilever, the number three player in the global beauty and personal care industry, continues to shape the future direction of the company through its Growth Action Plan 2030. This has seen the recent acquisition of the UK’s number one refillable deodorant brand (Wild), ticking the relevant boxes in terms of being a premium product able to compete in high-growth spaces, while the planned demerger of the group’s ice cream business is expected by the end of 2025.

USD 650
Request More Information

Delivery

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Unilever’s global footprint
Increasing focus on its Power Brands
Divestments and withdrawal from Russia negatively impact sales
Spin-off of Unilever’s Ice Cream business due to take place in Q4 FY25
Unilever a multinational with a major percentage of sales from emerging markets
“Vaseline Verified” – BPC hacks backed by Unilever R&D experts
Dove Damage Therapy for hair repair reflects Unilever’s premiumisation strategy
Pond’s Skin Institute’s Microbiome Analyzer
Unilever’s Nutrafol brand enjoying strong growth
Natura&Co expected to move up the rankings
Digital manufacturing improving productivity at Unilever sites
Unilever investing GBP80 million in new fragrance facility in the UK
L’Oréal strengthens its lead as other players recalibrate amid softening demand
Fellow multinationals are Unilever’s main BPC competitors
Unilever to pay USD1.5 billion for men's grooming brand Dr Squatch
Unilever acquires refillable deodorant brand Wild
Key categories and markets
Key brands
Asia Pacific is Unilever’s leading region for hair care sales
Shampoos dominate sales in Unilever’s leading markets
K18 products become available at Sally Beauty Holdings salons in North America
Nutrafol enters men’s hair care with 2-in-1 shampoo and conditioner
TRESemmé’s Lamellar molecule technology to boost hair shine
US remains Unilever’s leading country market for bath and shower products
Bar soap still dominates sales in India and Latin America
The US will lead new sales over 2024-2027
Dove’s new Serum Shower Collection features MicroMoisture technology
Unilever has the top three deodorants brands globally
Deodorant sticks the favourite format in the US
Major new sales in Argentina will be skewed by inflation
Dove launches its first antiperspirant with pro-ceramide technology
Dove teams with former NFL star to market whole-body deodorants
Facial care leads Unilever’s skin care global sales
New Dove Regenerative range marks its entry into facial dermocosmetics
Skin care increasingly needs to offer sun protection
Premium product launches powering Unilever’s growth in oral care
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
Share:

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!