Although economic freedom could improve, Angola enjoys a low tax burden and sound government finances. Inflation is finally in retreat and the economy is slowly diversifying, but output performance will trail peers. High fertility and birth rates will raise the appeal of children’s segments, but educational attainment is subdued and incomes are some of the lowest regionally. Space technology is a key focus and e-governance is progressing, but low internet use is adversely impacting e-commerce.

Angola’s staple foods landscape continues to be impacted by inflationary pressures, with the country’s high dependence on imports making retail prices especially sensitive to currency fluctuations. Small local grocers remains the key distribution channel, while supermarkets and hypermarkets are expanding in urban areas. However, a high proportion of staple foods is still sold in via informal channels. During the forecast period, efforts to strengthen domestic agriculture, value chains, and infra

With Angola remaining heavily dependent on imports due to limited manufacturing capabilities, the hot drinks market is highly vulnerable to global supply chain disruptions. Manufacturers face additional pressure from rising inflation and currency depreciation, making affordability a key factor around demand for mass products. Despite these challenges, emerging health and wellness trends are driving growth in niche categories, such as green tea and herbal tea. At the same time, demand for other h

Retail volume sales of soft drinks rose at a moderate rate in 2025. Demand for soft drinks is closely tied to affordability, as soaring inflation and currency depreciation continue to strain household disposable income and raise manufacturing costs. These economic pressures have driven consumers towards locally produced options, particularly in bottled water, carbonates, and juice. The soft drinks landscape is also increasingly shaped by government initiatives aimed at revitalising local manufac

Retail value sales of cooking ingredients and meals are set to rise in 2025. However, high prices are having a dampening effect on demand. Nonetheless, the availability of more local products is spurring interest. More consumers bought edible oils in bulk and split purchases to offset higher prices. Meals and soups remained underdeveloped, with low interest in packaged options. Meanwhile, street food and Western trends boosted sauces and condiments.

Angola’s economy expanded by 4.4% in 2024, outpacing the regional average on the back of stronger public and private spending. However, GDP per capita stayed below the levels in its peers, and exports weakened. Growth is set to ease to a 2.8% CAGR over the period to 2029 as consumption slows. Inflation is predicted to surge to 21.3% in 2025, amid continued currency pressures. Although Angola achieved a budget surplus in 2024, future revenues remain heavily tied to oil price fluctuations.

Angola's business environment has deteriorated over 2019-2024, with high tax burdens, frequent market interventions and a lack of price stability deterring investment. In addition, the country's high interest rates and nonperforming loans continue to hinder credit access and investment growth. Furthermore, despite improvements in trade and financial freedom, Angola faces significant challenges in labour market regulation, skills shortages and digitalisation, which are expected to persist over 20

Value sales of dairy products and alternatives in Angola rose in 2025, supported by favourable demographic and economic conditions. The country’s population continues to expand by around 3% per year, which naturally drives rising demand for dairy and dairy alternatives. Industrial production also recorded notable growth, with food industries contributing strongly as the government invests in diversification beyond oil. The dairy sector has benefited from this policy push, with increased incentiv

In 2024, couples with children were the leading household type in Angola, reflecting traditional values and a preference for larger families. However, the birth rate is declining, due to urbanisation, and improved education and healthcare, leading to a forecast decrease in the share of these households by 2029. Single person households are expected to grow the fastest over the forecast period, driven by economic independence and changing social norms.

Cholera remains a significant public health threat in Angola, particularly in densely populated urban areas. The vast majority of cases (approximately 95%) are concentrated in the adjacent provinces of Luanda, Bengo, and Icolo e Bengo.

In 2024, Angola's average gross income and per capita disposable income growth decelerated, influenced by economic reforms and high tax contributions. Despite a significant minimum wage increase, the country faces persistent poverty and income inequality, with the lowest income bracket projected to expand rapidly over 2024-2029. Moreover, while the consumer market is forecast to grow, it will lag behind regional peers, with essential goods remaining the primary spending category.

Value sales of snacks in Angola are increasing in 2025, supported by multiple factors including population growth, industrial expansion, and evolving consumer preferences. Angola’s industrial production recorded a notable increase in early 2024, with the food sector up by 4.1%, reflecting the government’s push to diversify the economy. As the population grows annually, snack demand continues to rise, especially among young consumers. Infrastructure improvements, such as the launch of BB Eskebra

In 2024, the alcoholic drinks industry in Angola witnessed a dynamic combination of health-led innovation, local entrepreneurship, and increased regulatory oversight. While inflationary pressures and rising production costs – particularly those linked to the ongoing Russian invasion of Ukraine continued to challenge manufacturers, a growing number of companies embraced domestic sourcing and localisation to navigate the difficult landscape. Notably, the Angolan government maintained strong suppor

The Angolan central bank forecasts an inflation rate of 17.5% for 2025, anticipating improvements in the supply of goods and services as well as better monetary conditions for economic activity. Starting in May 2024, a process of slowing monthly inflation rates has been observed; however, the prices of goods and services remain high.

Beauty and personal care in 2024: The big picture

The population of Angola is predicted to increase by 55.6%, due to changes in net migration and natural change, standing at a total of 59.0 million citizens by 2040. The birth rate in Angola is anticipated to fall between 2024 and 2040. Young adults (aged 18-29) will represent the largest portion of the population by 2040. Generational cohorts in Angola will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.

Inflation in Luanda soared to 42%, marking an increase of 31 percentage points compared to the same period in 2023. Across Angola, inflation accelerated to 30% in May 2024, the highest level since June 2017. These inflationary pressures have had a significant impact on the tissue and hygiene industry, reducing consumer purchasing power and creating financial difficulties for both manufacturers and importers.

In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s

This report covers the retail sector in frontier markets in Sub-Saharan Africa. Euromonitor International’s definition of the region includes the following countries: Angola, Côte d’Ivoire, Ethiopia, Ghana, Kenya, Cameroon, Tanzania and Uganda. Frontier markets in Sub-Saharan Africa exclude South Africa and Nigeria.

Luanda and Lubango are Angola’s most economically vibrant cities, achieving the highest GDP per capita of all Angolan cities, while Luanda holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Angola’s cities are set to face burdens on infrastructure, due to large and increasing populations.

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Angola covers production and consumption trends in agricultural commodities, energy products, electricity as well as an overview of key economic and business environment trends.