Retail value sales of cooking ingredients and meals are set to rise in 2025. However, high prices are having a dampening effect on demand. Nonetheless, the availability of more local products is spurring interest. More consumers bought edible oils in bulk and split purchases to offset higher prices. Meals and soups remained underdeveloped, with low interest in packaged options. Meanwhile, street food and Western trends boosted sauces and condiments.

Angola’s economy expanded by 4.4% in 2024, outpacing the regional average on the back of stronger public and private spending. However, GDP per capita stayed below the levels in its peers, and exports weakened. Growth is set to ease to a 2.8% CAGR over the period to 2029 as consumption slows. Inflation is predicted to surge to 21.3% in 2025, amid continued currency pressures. Although Angola achieved a budget surplus in 2024, future revenues remain heavily tied to oil price fluctuations.

Angola's business environment has deteriorated over 2019-2024, with high tax burdens, frequent market interventions and a lack of price stability deterring investment. In addition, the country's high interest rates and nonperforming loans continue to hinder credit access and investment growth. Furthermore, despite improvements in trade and financial freedom, Angola faces significant challenges in labour market regulation, skills shortages and digitalisation, which are expected to persist over 20

Value sales of dairy products and alternatives in Angola rose in 2025, supported by favourable demographic and economic conditions. The country’s population continues to expand by around 3% per year, which naturally drives rising demand for dairy and dairy alternatives. Industrial production also recorded notable growth, with food industries contributing strongly as the government invests in diversification beyond oil. The dairy sector has benefited from this policy push, with increased incentiv

In 2024, couples with children were the leading household type in Angola, reflecting traditional values and a preference for larger families. However, the birth rate is declining, due to urbanisation, and improved education and healthcare, leading to a forecast decrease in the share of these households by 2029. Single person households are expected to grow the fastest over the forecast period, driven by economic independence and changing social norms.

Cholera remains a significant public health threat in Angola, particularly in densely populated urban areas. The vast majority of cases (approximately 95%) are concentrated in the adjacent provinces of Luanda, Bengo, and Icolo e Bengo.

In 2024, Angola's average gross income and per capita disposable income growth decelerated, influenced by economic reforms and high tax contributions. Despite a significant minimum wage increase, the country faces persistent poverty and income inequality, with the lowest income bracket projected to expand rapidly over 2024-2029. Moreover, while the consumer market is forecast to grow, it will lag behind regional peers, with essential goods remaining the primary spending category.

Value sales of snacks in Angola are increasing in 2025, supported by multiple factors including population growth, industrial expansion, and evolving consumer preferences. Angola’s industrial production recorded a notable increase in early 2024, with the food sector up by 4.1%, reflecting the government’s push to diversify the economy. As the population grows annually, snack demand continues to rise, especially among young consumers. Infrastructure improvements, such as the launch of BB Eskebra

In 2024, the alcoholic drinks industry in Angola witnessed a dynamic combination of health-led innovation, local entrepreneurship, and increased regulatory oversight. While inflationary pressures and rising production costs – particularly those linked to the ongoing Russian invasion of Ukraine continued to challenge manufacturers, a growing number of companies embraced domestic sourcing and localisation to navigate the difficult landscape. Notably, the Angolan government maintained strong suppor

The Angolan central bank forecasts an inflation rate of 17.5% for 2025, anticipating improvements in the supply of goods and services as well as better monetary conditions for economic activity. Starting in May 2024, a process of slowing monthly inflation rates has been observed; however, the prices of goods and services remain high.

Beauty and personal care in 2024: The big picture

The population of Angola is predicted to increase by 55.6%, due to changes in net migration and natural change, standing at a total of 59.0 million citizens by 2040. The birth rate in Angola is anticipated to fall between 2024 and 2040. Young adults (aged 18-29) will represent the largest portion of the population by 2040. Generational cohorts in Angola will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.

Inflation in Luanda soared to 42%, marking an increase of 31 percentage points compared to the same period in 2023. Across Angola, inflation accelerated to 30% in May 2024, the highest level since June 2017. These inflationary pressures have had a significant impact on the tissue and hygiene industry, reducing consumer purchasing power and creating financial difficulties for both manufacturers and importers.

In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s

Although economic freedom is improving in Angola, it remains challenging and the state is increasingly authoritarian, but fiscal balances could improve. The economy is set to rally, but inflationary pressures remain substantial and oil dependence is extremely high. Although population growth will somewhat support the consumer market, high poverty levels and inequality will hamper consumer spending. Internet use is lower than more advanced regional peers, but mobile penetration is increasing.

This report covers the retail sector in frontier markets in Sub-Saharan Africa. Euromonitor International’s definition of the region includes the following countries: Angola, Côte d’Ivoire, Ethiopia, Ghana, Kenya, Cameroon, Tanzania and Uganda. Frontier markets in Sub-Saharan Africa exclude South Africa and Nigeria.

In 2024, the staple foods market in Angola faced challenges due to inflation and fluctuations in currency exchange rates. An insufficient supply of locally produced raw materials maintained the importance of imports and contributed to rising prices. Economic challenges encouraged shifts in consumer behaviour, including reduced purchases of products that are deemed to be non-essential, such as breakfast cereals, trading down in essential categories, and increased interest in the informal market.

Despite another year of elevated inflation sales of soft drinks still saw steady growth in retail volume terms in 2024. Access to low-priced domestically produced products ensured that demand remained stable in the key categories of bottled water and carbonates, with the government keen to encourage investment in local manufacturing. The depreciation of the local currency impacted the prices of imports, while increasing health concerns also influenced purchasing decisions.

Angola continued to experience elevated inflation in 2024 fuelled in part by the depreciation of the local currency. Despite this sales of hot drinks saw robust growth in retail volume terms backed by the availability of affordable local brands which have benefited from the challenges facing imported products. Government investment in the local production of tea and coffee has also provided a boost to the category, with this helping to boost the local supply chain and keep prices stable.

Luanda and Lubango are Angola’s most economically vibrant cities, achieving the highest GDP per capita of all Angolan cities, while Luanda holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Angola’s cities are set to face burdens on infrastructure, due to large and increasing populations.

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Angola covers production and consumption trends in agricultural commodities, energy products, electricity as well as an overview of key economic and business environment trends.