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Sicie Expands Affordable Options to Address Financial Pressures
Tissue and hygiene in Angola achieved value growth of 12% in 2025, supported by robust consumer demand despite persistent inflation and exchange rate fluctuations. The environment is highly attractive for brands able to navigate both the mass need for affordable options and the premiumisation of certain products, with demographic expansion, particularly a population of 39.0 million, underpinning sustained volume and value gains. Winning strategies focus on optimising pack sizes, leveraging domestic production, prioritising distribution through informal and modern channels, and innovating in both cost-led and sustainable formats; brands that successfully combine affordability, consistent quality, and credible sustainability claims are best positioned to capture share and defend margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Angola?
- Which are the leading brands in Tissue and Hygiene in Angola?
- How are products distributed in Tissue and Hygiene in Angola?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Angola
Sicie Expands Affordable Options to Address Financial Pressures
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Sicie Expands Affordable Options to Address Financial Pressures
Chart 2 Sicie’S Suave Skus Target Price-Sensitive Consumers
Demographic Tailwinds and the Shift Towards Premiumisation
Chart 3 Kikuxi Plant Drives Afh Premiumisation Boosts Domestic Premium Tissue Supply and Horeca Demand in
Suave and Eco Brands Widen Access to Sustainable and Affordable Choices
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Kiosks and Local Producers to Reshape Access and Affordability
Retail Tissue to Maintain Lead Overall
Suave Responds to Eco-Conscious Demand with Plant-Based Wipes
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Sicie Leverages Local Production to Outpace Global Rivals
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Grocery Retailers Lead Distribution with Broad Assortments and Promotions
Lack of Retail E-Commerce Activity Keeps Offline Channels Dominant
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Tissue and Hygiene
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Tissue and Hygiene
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Angola
Key Data Insights
Grupo Silvestre Tulumba Expands Domestic Supply to Meet Rising Demand
Grupo Silvestre Tulumba Expands Domestic Supply to Meet Rising Demand
Chart 18 Afh Tissue Producers Invest in New Manufacturing Facilities
Away-From-Home Tissue Dominates Demand
Luxury Hotels Accelerate Demand for Premium Tissue Formats
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
Urban Hotels and Institutions to Drive Split in Premium and Economy Demand
Bulk Tissue to Maintain Lead as Hygiene Accelerates on Premium Demand
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Hotels and Corporates Boost Demand for Bulk Formats through Direct Contracts
Chart 23 Retail Channels 2020-2025
Chart 24 Economic Context for Away-From-Home Tissue and Hygiene
Chart 25 Real GDP Growth 2020-2030
Chart 26 Inflation 2020-2030
Chart 27 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 28 Population 2020-2030
Chart 29 Consumer Expenditure 2020-2030
Chart 30 Population by Generation 2025
Retail Adult Incontinence in Angola
Key Data Insights
Domestic Suppliers Drive Shift to Affordable Incontinence Products
Domestic Suppliers Drive Shift to Affordable Incontinence Products
Locally Made High-Absorbency Briefs Gain Ground among Value Shoppers
Chart 31 Domestic Suppliers Win in Adult Incontinence as Premium Imports Lose Ground
Chart 32 Value Sales 2020-2030
Chart 33 Volume Sales 2020-2030
Chart 34 Value Sales by Category 2025
Caregivers and Institutional Buyers to Accelerate Demand for Affordable Briefs
Domestic Brands Gain Loyalty as Value Drives Repeat Purchases
Chart 35 Forecast Value Sales 2020-2030
Chart 36 Forecast Value Sales by Category 2025-2030
Sicie Retains Leadership as Affordability Shifts Demand
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Pharmacies Hold Leadership as Informal Trade Gains Share
Chart 39 Retail Channels 2020-2025
Chart 40 Economic Context for Retail Adult Incontinence
Chart 41 Real GDP Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Retail Adult Incontinence
Chart 44 Population 2020-2030
Chart 45 Consumer Expenditure 2020-2030
Chart 46 Population by Generation 2025
Nappies/Diapers/Pants in Angola
Key Data Insights
Suave Teu Bebé Expands Reach with Affordable Bulk Packs
Suave Teu Bebé Expands Reach with Affordable Bulk Packs
Chart 47 Affordable Nappies/Diapers Reshape Consumer Choice in Angola
Urban Parents Drive Premium Product Uptake through Trade-Up
Stage-Specific Products and Wider Access Boost Average Spend
Chart 48 Value Sales 2020-2030
Chart 49 Volume Sales 2020-2030
Chart 50 Value Sales by Category 2025
Informal Retailers to Expand Access as Brands Tailor Pack Sizes
Urban Parents Increase Spending by Trading up to Premium Nappies
Local Production and Last-Mile Delivery to Boost Shopper Loyalty
Chart 51 Forecast Value Sales 2020-2030
Chart 52 Forecast Value Sales by Category 2025-2030
Sicie Lda Secures Dominance by Expanding Affordable Pack Formats
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Supermarkets Capture Shoppers with Premium Packs and Promotions
Chart 55 Retail Channels 2020-2025
Chart 56 Economic Context for Nappies/Diapers/Pants
Chart 57 Real GDP Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Nappies/Diapers/Pants
Chart 60 Population 2020-2030
Chart 61 Consumer Expenditure 2020-2030
Chart 62 Population by Generation 2025
Menstrual Care in Angola
Key Data Insights
Local Production Aims to Increase Affordability
Chart 63 Suave Launches Intima Ultra Fino Value Towels in Angola
Local Production Aims to Increase Affordability
Rising Efforts to Increase Access to Menstrual Health
Chart 64 Value Sales 2020-2030
Chart 65 Volume Sales 2020-2030
Chart 66 Value Sales by Category 2025
Ngos and Local Producers to Drive Affordable Solutions beyond Luanda
Towels to Maintain Dominance as Disposable Period Pants Accelerate with Double-Digit Growth
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Sicie Leverages Local Access and Value Focus to Extend Lead
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Suave Adapts Small Pack Formats to Expand Supermarket Distribution
Rapid E-Commerce Uptake Broadens Access but Remains Secondary
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Menstrual Care
Chart 73 Real GDP Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Menstrual Care
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Wipes in Angola
Key Data Insights
Suave Leverages Affordability to Outpace Multinationals and Boost Sales
Suave Leverages Affordability to Outpace Multinationals and Boost Sales
Toalhitas Económicas Expands Reach through Informal and Formal Retail Channels
Chart 79 Suave Expands Moist Wipes Reach across Angola’S Informal and Formal Channels
Meu Merkado Transforms Access with Citywide E-Commerce Delivery
Chart 80 Value Sales 2020-2030
Chart 81 Value Sales by Category 2025
Suave to Expand Eco-Friendly Personal Wipes through Informal Kiosks
Chart 82 Forecast Value Sales 2020-2030
Chart 83 Forecast Value Sales by Category 2025-2030
Suave Outpaces Multinationals as Local Production Drives Gains
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Supermarkets Boost Branded Wipes Visibility through Merchandising Gains
Chart 86 Retail Channels 2020-2025
Chart 87 Economic Context for Wipes
Chart 88 Real GDP Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Wipes
Chart 91 Population 2020-2030
Chart 92 Consumer Expenditure 2020-2030
Chart 93 Population by Generation 2025
Retail Tissue in Angola
Key Data Insights
Sicie Expands Affordable Tissue Range as Inflation Drives Value Growth
Sicie Expands Affordable Tissue Range as Inflation Drives Value Growth
Kikuxi Enables Domestic Brands to Undercut Imports and Reach Mass Shoppers
Chart 94 Sicie Launches Suave Doux Affordable Toilet Paper in Angola
Chart 95 Value Sales 2020-2030
Chart 96 Volume Sales 2020-2030
Chart 97 Value Sales by Category 2025
Domestic Manufacturers to Streamline Supply Chains and Boost Product Launches
Toilet Paper Retains Dominance as Domestic Brands Defend Affordability
Sustainability Offers Potential, but Affordability Will Remain Paramount
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Sicie Leverages Distribution and Promotions to Defend Leadership
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Supermarkets Expand Value-Led Ranges as Convenience Stores Gain Ground
E-Commerce Platforms Face Delivery Hurdles but Signal Future Growth
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Retail Tissue
Chart 104 Real GDP Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Retail Tissue
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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