Inflation in Luanda soared to 42%, marking an increase of 31 percentage points compared to the same period in 2023. Across Angola, inflation accelerated to 30% in May 2024, the highest level since June 2017.
Tissue and hygiene in 2024: The big picture
Sales of tissue and hygiene rose substantially in value terms in 2024, driven by several factors, including the expansion of residential and hospitality infrastructure, which has increased demand for toilet and bathroom accessories. The growing preference for personal care and hygiene products has been further stimulated by an increasing trend in social events and celebrations, which has boosted demand for retail tissue and makeup-remover wipes.
2024 key trends
The largest and most dynamic categories of tissue and hygiene in Angola include retail tissue, nappies/diapers and menstrual care. Due to their essential status, these categories are more likely to benefit from the strong economic development that is being seen at national level in Angola.
Competitive landscape
SICIE Lda was the leading company within tissue and hygiene in 2024. The company produces the Suave and Intima brands across the menstrual care, nappies/diapers/pants, retail adult incontinence, and wipes categories.
Retail developments
Supermarkets and hypermarkets were the leading distribution channels for tissue and hygiene products in 2024. Consumers also continue to buy tissue and hygiene products from informal markets, cash-and-carry outlets, department stores, and convenience stores.
What next for tissue and hygiene?
Value sales of tissue and hygiene products are set to rise over the forecast period. Prices are expected to rise due to persistent inflation and price speculation, affecting affordability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Angola?
- Which are the leading brands in Tissue and Hygiene in Angola?
- How are products distributed in Tissue and Hygiene in Angola?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Angola
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Key Data Findings
2024 Developments
Cultural practices and limited awareness continue to shape consumer behaviour
Local brands gain traction as affordability and accessibility improve
Competitive dynamics drive brand expansion and product innovation
Prospects and Opportunities
Expanding local production and sustainable initiatives will drive growth
E-commerce and digital marketing will enhance consumer awareness but remain a secondary sales channel
Innovation and product differentiation will strengthen brand competitiveness
Category Data
Key Data Findings
2024 Developments
Diapers dominate as demand remains strong among Angola’s young population
Local production gains momentum as sourcing challenges persist
Modern retail continues to expand, improving product availability
Prospects and Opportunities
Diapers will continue to lead, while nappies maintain secondary demand
E-commerce is evolving, but remains a secondary retail channel
Sustainability and eco-friendly innovation will shape future product development
Category Data
Key Data Findings
2024 Developments
Cultural stigma limits adoption of adult incontinence products
National brands dominate due to affordability and local sourcing
Retail expansion and informal markets shape distribution trends
Prospects and Opportunities
Health-related needs will sustain demand for adult incontinence products
E-commerce is evolving, but remains a secondary retail channel
Innovation focuses on discreetness, comfort, and superior absorption
Category Data
Key Data Findings
2024 Developments
Personal wipes continue to dominate as multipurpose use expands
Brand competition focuses on affordability, scents, and packaging
Modern retail formats gain ground as infrastructure improves
Prospects and Opportunities
Growth in personal wipes will be sustained by rising birth rates and modernisation
E-commerce remains in its early stages but is set to expand
Sustainability and innovation will shape product development
Category Data
Key Data Findings
2024 Developments
Consumer preference for printed and soft tissue products drives demand
Rising raw material costs challenge local tissue manufacturers
Modern retail channels expand, improving access to retail tissue
Prospects and Opportunities
Sustainability and eco-friendly products will drive future demand
Supermarkets will continue to shape the modern retail landscape
Innovative alternatives such as electronic dryers may impact tissue demand
Category Data
Key Data Findings
2024 Developments
Growing demand for away-from-home tissue as urbanisation and business expansion continue
Limited availability of away-from-home adult incontinence products impacts category growth
Minimal innovation in the away-from-home category
Prospects and Opportunities
Increased awareness of hygiene and government investment in healthcare to support growth
Omnichannel distribution is set to expand
Sustainability to become a key focus for future innovations
Category Data
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!