Tissue and hygiene in 2024: The big picture
Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such as wipes and tissue products, are seeing strong demand.
2024 key trends
Nappies/diapers/pants remains the largest category in tissue and hygiene, with standard nappies and diapers dominant. However, the birth rate has experienced a slight decline compared to previous years and is projected to decrease further in the forecast period.
Competitive landscape
The Procter & Gamble Co remained the leading player in tissue and hygiene in 2024, followed by Kimberly-Clark Corp. The former’s main brands are Pampers, Always and Descreet, while the latter’s are Huggies and Kotex.
Retail developments
In Uzbekistan, modern retail is estimated to account for approximately 10% of the tissue and hygiene market, while traditional trade continues to dominate, with around 90% of sales still occurring through bazaars, open-air markets, small kiosks and independent shops. Despite the gradual expansion of organised retail, informal trade remains the preferred shopping channel for the majority of consumers, primarily due to its accessibility, familiarity and competitive pricing.
What next for tissue and hygiene?
Despite ongoing population growth and urbanisation, retail constant value sales of tissue and hygiene will decline marginally during both 2025 and the forecast period as a whole, with paper tableware the most dynamic category. With an ageing population, retail adult incontinence will also perform strongly, as will wipes, toilet paper and menstrual care.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Uzbekistan?
- Which are the leading brands in Tissue and Hygiene in Uzbekistan?
- How are products distributed in Tissue and Hygiene in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Uzbekistan
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Uzbekistan
KEY DATA FINDINGS
AFH paper tableware the most dynamic category
Demand for AFH adult incontinence remains negligible
Production facilities continue to be modernised
Growth in retail constant value sales to slow significantly
Government tendering will remain a key determinant of demand
Local companies will continue to modernise
Retail Adult Incontinence in Uzbekistan
KEY DATA FINDINGS
As cultural norms shift, moderate/heavy adult incontinence drives demand growth
New entrants undermine dominance of Hayat Kimya Sanayi AS
Non-grocery retailers cannibalise small local grocers to dominate distribution
Rising elderly population will underpin acceleration in retail volume sales growth
Physical retail will remain dominant, but e-commerce offers greater discretion
Kimberly-Clark to introduce pants
Nappies/Diapers/Pants in Uzbekistan
KEY DATA FINDINGS
Increased preference for convenience drives strong growth in demand for disposable pants
Turkish brands a growing presence
Traditional trade remains dominant
Retail volume sales growth will be marginal
Modern retail channels will continue to gain traction
Chinese brands an emerging presence
Menstrual Care in Uzbekistan
KEY DATA FINDINGS
Relatively low inflation and intense competition limit price rises
Leader Torunskie Zaklady Materialow Opatrunkowych SA loses retail value share in the wake of sharp price hike
Supermarkets continue to gain ground on non-grocery retailers
Standard towels with wings and slim/thin/ultra-thin towels with wings to remain dominant
E-commerce will remain of limited importance
Cultural conservatism limits innovation
Wipes in Uzbekistan
KEY DATA FINDINGS
Baby wipes continue to dominate sales
Local manufacturers Rio International and International Paper lead
Supermarkets gain ground
Retail constant value sales growth will be subdued
Local brands likely to remain more popular than imported offerings
More specialised products will be launched
Retail Tissue in Uzbekistan
KEY DATA FINDINGS
Napkins the most dynamic category
Local players remain dominant
Supermarkets continue to gain ground on small local retailers
Paper towels will become the most dynamic category
Supermarkets will continue to narrow the gap to small grocery retailers
Innovation will likely focus on packaging
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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