Tissue and hygiene in 2024: The big picture
Tissue and hygiene in Cambodia experienced steady growth in 2024, driven by rising disposable incomes, increasing urbanisation, and heightened consumer awareness of hygiene and sanitation. With Cambodia’s GDP expected to rise from 5.
2024 key trends
Facial tissue emerged as the largest category within tissue and hygiene in 2024, supported by its versatility and widespread usage across different consumer groups. Cambodian households increasingly prefer facial tissues for personal hygiene, makeup removal, and general cleaning purposes.
Competitive landscape
Competition within tissue and hygiene remains strong, with both local and international brands vying for market share by differentiating themselves through price, quality, and brand reputation.
Retail developments
Effective distribution strategies have played a crucial role in shaping market performance in 2024, with supermarkets, convenience stores, and small independent grocery stores serving as key channels for reaching consumers across urban and rural regions.
What next for tissue and hygiene?
Sales of tissue and hygiene products in Cambodia are projected to continue growing over the forecast period. Rising urbanisation, increasing disposable incomes, and evolving consumer habits will contribute to the market’s expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Cambodia?
- Which are the leading brands in Tissue and Hygiene in Cambodia?
- How are products distributed in Tissue and Hygiene in Cambodia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Cambodia
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Key Data Findings
2024 Developments
Rising awareness and accessibility drive growth in menstrual care
Unicharm leads, but competition intensifies
Supermarkets and pharmacies dominate
Prospects and Opportunities
Growing awareness and expansion of product accessibility
E-commerce adoption to rise gradually
Innovation and marketing to drive consumer engagement
Category Data
Key Data Findings
2024 Developments
Growing demand for disposable nappies driven by rising awareness and accessibility
Unicharm leads the market, but competition is increasing
Supermarkets and baby care stores emerge as key distribution channels
Prospects and Opportunities
Strong growth outlook as disposable nappy adoption increases
E-commerce adoption to rise gradually but remain secondary to physical retail
Innovation to focus on skin-friendly materials and comfort
Category Data
Key Data Findings
2024 Developments
Growing awareness and demand in urban areas
Taisun Vietnam Ltd leads retail adult incontinence
Pharmacies dominate distribution channels
Prospects and Opportunities
Sustained market growth anticipated
Slow but steady evolution of e-commerce
Product innovation focused on comfort and functionality
Category Data
2024 Developments
Gradual adoption of wipes driven by urbanisation and convenience
Competitive landscape sees strong positioning of leading brands
Retail expansion supports greater accessibility to wipes
Prospects and Opportunities
Strong sales growth expected, driven by convenience and hygiene awareness
E-commerce growth to remain slow but steady
Innovation in skin-friendly formulations to drive demand
Key Data Findings
2024 Developments
Retail tissue demand continues to grow alongside rising hygiene awareness
Competitive landscape remains strong, with leading brands maintaining dominance
Independent grocery stores remain dominant, while modern retail gains traction
Prospects and Opportunities
Retail tissue sales expected to rise alongside modern retail expansion
Independent grocery stores and convenience stores to dominate distribution
Innovation in softness and strength to enhance consumer appeal
Category Data
Key Data Findings
2024 Developments
Growing hygiene awareness drives demand for away-from-home tissue
Away-from-home adult incontinence products face slow adoption despite an ageing population
Sustainability and efficiency drive innovation in away-from-home tissue packaging
Prospects and Opportunities
Expanding hospitality and foodservice industries to boost away-from-home tissue demand
Modern retail expansion and direct supplier relationships to enhance accessibility
Sustainability and customisation to shape future innovation
Category Data
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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-
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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