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Sunmate Captures Urban Shoppers with Affordable Choices
Tissue and hygiene in Cambodia demonstrates stronger retail value growth than inflation and regional averages in 2025, supported by urbanisation, rising disposable incomes, and the rapid expansion of modern retail. This environment is highly attractive due to the increasing consumer base, projected gains in household spending, and robust growth in key categories such as menstrual care and retail adult incontinence. The most significant drivers is the shift in urban purchasing behaviour towards convenient, higher-quality products, the emergence of new brands leveraging digital campaigns and compact formats, and a pronounced divide between urban demand for premium offerings and rural reliance on affordable solutions. Success requires a dual approach: innovating with premium and portable products for urban consumers while maintaining accessible pricing for rural shoppers, combined with investment in modern retail and omnichannel strategies to build brand awareness and loyalty. The sustained growth outlook, stable yet dynamic competitive landscape, and evolving shopper expectations position tissue and hygiene in Cambodia as a compelling opportunity for companies able to adapt quickly and align with local consumer priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Cambodia?
- Which are the leading brands in Tissue and Hygiene in Cambodia?
- How are products distributed in Tissue and Hygiene in Cambodia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Cambodia
Sunmate Captures Urban Shoppers with Affordable Choices
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Sunmate Captures Urban Shoppers with Affordable Choices
Chart 2 Sunmate Launches Affordable Adult Pull-Up Briefs
Urban Shoppers Drive Expansion in Premium Pads
Chart 3 Sofy Launches “Air Fit” Premium Pads
Tessa and Sunmate Transform Urban Convenience and Dignity in Daily Hygiene
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Urban Consumers Embrace Premium Convenience as Incomes Rise
Brands Innovate with Portability and Eco-Friendly Appeal to Win Loyalty
Chart 6 Analyst Insight for Tissue and Hygiene
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Tessa Leverages Innovation to Erode Leaders’ Urban Share
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Modern Trade Expands Reach as Urban Shoppers Shift Habits
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Tissue and Hygiene
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Tissue and Hygiene
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Cambodia
Key Data Insights
Mg Tissue Responds to Demand for Convenience
Chart 19 Key Industry Trends for Away-From-Home Tissue and Hygiene
Mg Tissue Responds to Demand for Convenience
Chart 20 Jumbo-Roll Toilet Paper
Urbanisation Shifts Institutional Buying Patterns and Supports Premiumisation
Chart 21 Jumbo Rolls
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
E-Commerce Platforms Reach Tech-Savvy Buyers with Larger Pack Promotions
Local Manufacturers Introduce Eco-Friendly Materials to Attract Urban Buyers
Chart 24 Analyst Insight for Away-From-Home Tissue and Hygiene
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Modern Trade Consolidates Its Position as the Preferred Choice for Institutional Buyers
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Away-From-Home Tissue and Hygiene
Chart 29 Real GDP Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Retail Adult Incontinence in Cambodia
Key Data Insights
Sunmate Drives Affordable Pull-Up Adoption as Urban Demand Rises
Chart 35 Key Industry Trends for Retail Adult Incontinence
Sunmate Drives Affordable Pull-Up Adoption as Urban Demand Rises
Chart 36 Sunmate Launches Affordable Pull-Up Briefs in Key Cities
Sunmate Shifts Preferences From Tape to Pull-On Pants for Convenience
Urban Caregivers Embrace Affordable Solutions as Awareness Grows
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Urban Caregivers Accelerate Shift to Pull-Up Briefs as Layering Boosts Demand
Chart 40 Analyst Insight for Retail Adult Incontinence
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Sunmate Reinforces Leadership as Urban Shoppers Seek Affordable Dignity
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Urban Shoppers Shift to Modern Retail for Discreet Care
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Retail Adult Incontinence
Chart 47 Real GDP Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Retail Adult Incontinence
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Nappies/Diapers/Pants in Cambodia
Key Data Insights
Mamypoko and Babylove Adapt Product Packs to Boost Urban Sales
Chart 53 Key Industry Trends for Nappies/Diapers/Pants
Mamypoko and Babylove Adapt Product Packs to Boost Urban Sales
Chart 54 MamyPoko Launches Mini Saver Value Pack
Disposable Pants Lead through Urban Demand for Convenience
Chart 55 BabyLove Launches Pull-Up Pants Line
Merries Raises the Bar as Parents Embrace Premium Protection and Comfort
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Urban Parents Switch to Pants-Style Formats for Speed and Convenience
Modern Trade and E-Commerce Reshape Family Buying Habits
Chart 59 Analyst Insight for Nappies/Diapers/Pants
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Unicharm and Dsg International Lose Share as Visibility Drives Leadership
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
Urban Families Turn to Supermarkets as Small Grocers Maintain Reach
Chart 64 Retail Channels 2020-2025
Chart 65 Economic Context for Nappies/Diapers/Pants
Chart 66 Real GDP Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Nappies/Diapers/Pants
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Menstrual Care in Cambodia
Key Data Insights
Libresse Expands Access to Value Pads, Reshaping Consumer Choices
Chart 72 Key Industry Trends for Menstrual Care
Libresse Expands Access to Value Pads, Reshaping Consumer Choices
Chart 73 Libresse Launches “Basic Care” Value Pads Product Line
Sofy and Mimi Drive Towels Dominance as Period Pants Accelerate
Chart 74 MiMi “On The-Go Panty liners” Launched via TikTok Live
Libresse Introduces Premium Line, Deepening Value and Comfort Divide
Chart 75 Value Sales 2020-2030
Chart 76 Volume Sales 2020-2030
Chart 77 Value Sales by Category 2025
Urban Shoppers Boost Adoption of Premium Pads and Wipes as Rural Demand Remains Price-Driven
Towels Maintain Leadership as Disposable Period Pants Outpace All Other Options
E-Commerce and Modern Trade Reshape Access as Multi-Channel Strategies Gain Ground
Chart 78 Analyst Insight for Menstrual Care
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Unicharm Leverages Strong Visibility to Sustain Brand Leadership
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Modern Retail Drives Value as Small Grocers Maintain Reach
Subscription and Premium Formats Reshape Shopper Loyalty
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Menstrual Care
Chart 85 Real GDP Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Menstrual Care
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Wipes in Cambodia
Aeon Maxvalu’S Low-Cost Wipes Reshape Shopper Behaviour
Chart 91 Key Industry Trends for Wipes
Aeon Maxvalu’S Low-Cost Wipes Reshape Shopper Behaviour
Chart 92 AEON MaxValu Launches Low-Cost Private-Label Multipurpose Wipes
Portable Solutions and Convenience Power Wipes Expansion
Chart 93 Pocket-Sized Antibacterial Wipes for On-The-Go Hygiene
Cellox’S Bamboo Clean Wipes Set Eco-Aligned Wellness Trend
Chart 94 Value Sales 2020-2030
Malaysian and Vietnamese Suppliers Alter Sourcing as Hygiene Habits Persist
Young Urban Shoppers Fuel Premiumisation and Eco-Friendly Innovation
Chart 95 Analyst Insight for Wipes
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Malaysian and Vietnamese Imports Gain Ground as Brands Pivot to Innovation
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Independent Grocers Maintain Lead as Urban Shoppers Diversify Choices
E-Commerce Reshapes Hygiene Habits as Urban Demand Accelerates
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Wipes
Chart 102 Real GDP Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Wipes
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Retail Tissue in Cambodia
Key Data Insights
Comfy Boosts Toilet Paper’S Dominance with Affordable Innovation
Chart 108 Key Industry Trends for Retail Tissue
Comfy Boosts Toilet Paper’S Dominance with Affordable Innovation
Chart 109 Comfy Launches “Economy Roll” Toilet Tissue
Lucky Supermarket’S Tessa Display Accelerates Premium Tissue Demand
Chart 110 Lucky Supermarket Offers Tessa's Premium Tissue Display
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Premium Brands to Strengthen Urban Foothold as Local Labels Win Rural Loyalty
Toilet Paper Set to Lead as Facial Tissues Capture Premium Growth
Multi-Channel Strategies and Pricing Pressures to Reshape Competitive Tactics
Chart 114 Analyst Insight for Retail Tissue
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Forecast Value Sales by Category 2025-2030
Berli Jucker Pcl Builds Leadership as Kimberly-Clark Corp Loses Ground
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Independent Groceries Defend Share as Supermarkets Boost Premium Sales
Chart 119 Retail Channels 2020-2025
Chart 120 Economic Context for Retail Tissue
Chart 121 Real GDP Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Retail Tissue
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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