Tissue and hygiene in 2024: The big picture
Value sales of tissue and hygiene in Bosnia and Herzegovina continued to benefit from the lingering effects of inflation in 2024, which translated into significant product price increases. Whilst inflation slowed in the year, disposable incomes remained chronically low, limiting consumers’ ability to spend more on preferred tissue and hygiene products, often forcing them to opt for lower-priced economy products or private label.
2024 key trends
Toilet paper remained the largest category within tissue and hygiene in 2024 due to its essential nature and frequent use on a daily basis. Strong value growth of the category in the year was supported by significant price increases as a result of inflation and growing premiumisation as leading players increasingly improved the strength and smoothness of the paper tissue, introducing 3- and 4-ply products with new, improved and subtle scents.
Competitive landscape
Due to the strong and established market presence of its Violeta brand, Violeta doo maintained its position as the leading company in tissue and hygiene in Bosnia and Herzegovina in 2024. Violeta doo competes effectively with global giants like Procter & Gamble in the increasingly competitive tissue and hygiene market, driving innovation and product development.
Retail developments
Supermarkets remained the leading distribution channel in tissue and hygiene products in Bosnia and Herzegovina in 2024 due to the continued expansion and modernisation of modern grocery retailers in the country. However, traditional grocery retailers, especially small local shops, retain a competitive advantage due to their convenient locations in residential areas.
What next for tissue and hygiene?
Inflation is expected to continue subsiding, having minimal impact on price movements over the forecast period if current trends persist. Innovation will support a stable performance in tissue and hygiene, although negative demographic trends will limit growth by reducing the consumer base, impacting future potential except for emerging niche product categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Bosnia and Herzegovina?
- Which are the leading brands in Tissue and Hygiene in Bosnia and Herzegovina?
- How are products distributed in Tissue and Hygiene in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Bosnia and Herzegovina
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina
KEY DATA FINDINGS
Horeca recovery and increased hygiene concerns support growth
Rising investment and demand fuel growth of AFH adult incontinence
Institutions increase their spending on AFH tissue products to meet growing expectations
Increased investment to drive future growth
Strong growth of e-commerce will support online sales
Manufacturers will increasingly prioritise efficient and eco-friendly packaging
Retail Adult Incontinence in Bosnia and Herzegovina
KEY DATA FINDINGS
Ageing population drives growth in 2024
Violeta doo benefits from strong loyalty to local brands
Health and beauty specialists offer a broad and expanding product range
Retail adult incontinence faces stagnant volume sales
Significant e-commerce growth anticipated
Growth of sustainable options and private label
Nappies/Diapers/Pants in Bosnia and Herzegovina
KEY DATA FINDINGS
Challenge of price rises and falling birth rates
Violeta doo retains its lead due to the strong performance of its eponymous brand
Health and beauty specialists offer a broad range of products and promotions
Nappies/diapers/pants impacted by declining birth rates
E-commerce growth to remain strong throughout the forecast period
Innovation focus on sustainability, skin health and comfort
Menstrual Care in Bosnia and Herzegovina
KEY DATA FINDINGS
Innovation and subsiding inflation support stable growth in 2024
Procter & Gamble leads with strong brands and innovation
Health and beauty specialists lead; however, chained modern grocery retailers are on the rise
Limited growth potential in the face of population decline
E-commerce expansion
Innovation to appeal to increasingly discerning consumers
Wipes in Bosnia and Herzegovina
KEY DATA FINDINGS
Convenience trend and increased hygiene concerns support growth in 2024
Violeta maintains its clear lead despite strong private label expansion
Health and beauty specialists appeal, offering a wider range of products and significant discounts
Rising hygiene concerns and premiumisation will support value growth
Further investment in e-commerce
Innovation focus on eco- and skin-friendly wipes
Retail Tissue in Bosnia and Herzegovina
KEY DATA FINDINGS
Price increases continue to put pressure on local consumers
Violeta doo benefits from its longstanding market presence and strong consumer loyalty
Convenient small local grocers lead despite the expansion of modern grocery retailers
Sales supported by convenience trend and premiumisation
Dominance of small grocery retailers will be challenged
Consumer focus on sustainability and environmental protection
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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