Tissue and hygiene in 2024: The big picture
In 2024, tissue and hygiene in Ireland encountered a combination of challenges, but players also seized new opportunities. Higher production costs pushed up prices, which somewhat constrained demand.
2024 key trends
Toilet paper was the largest category within tissue and hygiene in 2024. Despite price hikes, toilet paper remained an essential item, with premium and eco-friendly variants performing well in Ireland.
Competitive landscape
Procter & Gamble (Mfg) Ireland Ltd was the leading player in tissue and hygiene over 2024. Known for brands like Tempo and Charmin, the multinational has solidified its lead with quality, innovation, and eco-friendly initiatives.
Retail developments
Supermarkets remain the principal retail channel for buying tissue and hygiene products in Ireland, thanks to substantial footfall and regular promotions that draw in many shoppers. Drugstores and pharmacies have also grown their presence, especially in niche areas like intimate wipes and facial tissues, where high-end products appeal to picky customers.
What next for tissue and hygiene?
Demand for tissue and hygiene products will continue to be shaped by a mix of factors like inflation, sustainability, and the fierce competition from private label. Though we may not see a massive surge in volume sales over the forecast period, constant value growth will still look impressive thanks to premium products and innovative new items hitting the shelves.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Ireland?
- Which are the leading brands in Tissue and Hygiene in Ireland?
- How are products distributed in Tissue and Hygiene in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Ireland
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Ireland
KEY DATA FINDINGS
Moderate value growth linked to recovery in post-pandemic lifestyles
AFH hygiene sales increase at steady pace
AFH suppliers prioritise sustainability
Hygiene standards will fuel demand for durable retail tissue products
Technology will leverage greater efficiencies
Product development to focus on cost savings
Retail Adult Incontinence in Ireland
KEY DATA FINDINGS
Retail adult incontinence reports steady growth
Competition intensifies between major brands and private label
Supermarkets lead in retail adult incontinence
Rising awareness and ageing population to drive sales
Dynamic prospects for the e-commerce channel
Improved efficacy and sustainability will be main focus of innovation
Nappies/Diapers/Pants in Ireland
KEY DATA FINDINGS
Challenging year pushes category sales into decline
Procter & Gamble (Mfg) Ireland maintains its strong lead
Modern channel maintains lead with promotional strategy
Stable outlook for nappies/diapers/pants
E-commerce retailing set to grow rapidly
Stronger focus on sustainability and technological enhancements in product development
Menstrual Care in Ireland
KEY DATA FINDINGS
Menstrual care maintains steady growth despite cost of living pressures
Procter & Gamble (Mfg) Ireland solidifies its lead as private label gains share
Modern channel plays a key role in menstrual care
Menstrual health awareness and innovative focus will drive category forward
E-commerce channel will be supercharged by subscription-based services
Sustainability will remain at forefront of innovations
Wipes in Ireland
KEY DATA FINDINGS
Wipes face value sales decline amid rising prices
WaterWipes sustains its lead in wipes
Distribution is evolving in wipes category
Healthy outlook for wipes as hygiene standards remain elevated
E-commerce sales will continue to rise
Sustainability will remain at core of product innovations
Retail Tissue in Ireland
KEY DATA FINDINGS
Retail tissue enjoys steady value growth
Retailers lead the competitive landscape
Supermarkets bolster position with aggressive promotional strategies
Sustainability and price will remain key factors for shoppers
Modern channel will lead in terms of distribution
Sustainability will guide product innovations
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!