Tissue and hygiene in 2024: The big picture
Tissue and hygiene saw strong growth in current value terms in Lebanon in 2024, but this was due to high inflation and rising prices rather than an increase in demand with sales declining in retail volume terms. A number of factors were behind the drop in volume sales including the country’s declining disposable income, economic challenges, and Lebanon’s declining birth rate.
2024 key trends
The largest category in tissue and hygiene in Lebanon in both value and volume terms is nappies/diapers/pants. However, Lebanon’s declining birth rate coupled with a drop in the country’s disposable income put pressure on volume sales of nappies/diapers/pants, which continued to decline in 2024.
Competitive landscape
Sanita Sal (GBO Indevco Co) remained the leading company in tissue and hygiene in Lebanon in 2024, with the company increasing its value share. The company’s headquarters are in Lebanon, with it placing a special focus on the Lebanese market with its products being widely available across various retail channels.
Retail developments
Supermarkets is the leading distribution channel for tissue and hygiene in Lebanon. These large retail outlets offer a wide range of products across the various categories, including both local and international brands.
What next for tissue and hygiene?
Lebanon still has the underpinnings of a free-market economy with unrealised potential. The country benefits from a highly educated labour force, diverse culture, rich history, strong tourism appeal, and mild climate.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Lebanon?
- Which are the leading brands in Tissue and Hygiene in Lebanon?
- How are products distributed in Tissue and Hygiene in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Lebanon
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Key Data Findings
2024 Developments
Demand remains stable with towels deemed to be an essential product
Essity leads menstrual care with the focus being on securing the best value
Supermarkets remain key to sales of menstrual care
Prospects and Opportunities
Menstrual care set to grow but challenges remain
E-commerce expected to play a more prominent role in the future
Players will need to keep cost in mind when innovating
Category Data
Key Data Findings
2024 Developments
Economic pressures and the declining birth rate continue to dampen sales
Procter & Gamble loses ground to more affordable local players
Supermarkets continue to dominate sales
Prospects and Opportunities
Sales of nappies/diapers/pants projected to continue declining
E-commerce showing potential
Product innovation expected to focus on offering more affordable prices
Category Data
Key Data Findings
2024 Developments
Sales of retail adult incontinence benefit from Lebanon’s ageing population
Sanita leads but faces mounting competition from Mediane
Supermarkets benefit from their convenience
Prospects and Opportunities
Ageing population expected to fuel sales growth
E-commerce seen to have strong potential
Innovations likely to focus on affordability and efficacy
Category Data
Key Data Findings
2024 Developments
Sales of personal wipes under pressure as consumers look to make savings
Johnson & Johnson remains the leading company in personal wipes thanks to trusted image
Supermarkets benefiting from their convenience while e-commerce struggles to take off
Prospects and Opportunities
Personal wipes still full of potential
E-commerce expected to play a bigger role in personal wipes
Innovations likely to focus on baby wipes
Category Data
Key Data Findings
2024 Developments
Economic pressures continue to weigh on sales of retail tissue
Sanita leads thanks to strong portfolio of brands
Supermarkets lead the distribution of retail tissue
Prospects and Opportunities
Retail tissue sales set to bounce back once economy stabilises
E-commerce expected to make a bigger contribution to sales of retail tissue but challenges remain
Innovations likely to focus on greener and more affordable products
Category Data
Key Data Findings
2024 Developments
Drop in tourism activities and rising unemployment hits sales
AFH adult incontinence sees steady growth due to ageing population
Local and regional players lead the sale of AFH products
Prospects and Opportunities
AFH tissue and hygiene expected to see steady growth
Digitalisation still some distance away due to a lack of investment
Customisation will be the key to innovation in AFH tissue
Category Data
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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-
-
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
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- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
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-
-
- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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