Select Country Report
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Tissue and hygiene in Serbia in 2025 recorded a modest decline in current retail sales value of 1%, underperforming against regional peers, where stronger GDP growth and demographic stability offer greater resilience. Despite a challenging environment, demand is supported by urbanisation and hygiene awareness, while regulatory interventions have slowed price growth, partially stabilising purchasing power. However, the persistent decline in population, falling to 6.6 million, continues to constrain growth potential, particularly in nappies and related products. The attractiveness of tissue and hygiene in Serbia rests on robust demand for essentials and an expected CAGR of 5% in value to 2030, but brands must navigate intense price sensitivity, growing competition from private label, and the imperative for innovation in sustainability and premiumisation.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Serbia?
- Which are the leading brands in Tissue and Hygiene in Serbia?
- How are products distributed in Tissue and Hygiene in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Serbia
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Chart 2 Dm Expands Private Label Offering
Top International Brands Respond with Plastic-Free Wipes to Private Label Product Competition
Chart 3 Pampers Offers 0% Plastic Wipes
Leading Players Promote Eco-Friendly Tissue with Natural Cellulose
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Private Label and Discounter Strategies to Reshape Consumer Preferences
Retail Tissue to Maintain Lead as Adult Incontinence Accelerates
Innovation and Sustainability to Drive Competitive Responses to Price Pressure
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Dreniknd Doo Strengthens Lead through Innovation and Broad Distribution
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Retailers Drive Store Visits with Affordability as Shoppers Prioritise Price
E-Commerce Stalls as Shoppers Return to Stores for Essentials
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Tissue and Hygiene
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Tissue and Hygiene
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Serbia
Key Data Insights
Fast Food Chains Boost Premium Tissue Demand with New Outlets
Chart 18 Key Industry Trends for Away-From-Home Tissue and Hygiene
Fast Food Chains Boost Premium Tissue Demand with New Outlets
International Chains Drive Shift to Premium, Branded Tissue
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
Major Events and Hotel Investments to Drive Premium Tissue Demand
Paper Towels to Replace Air Dryers as Hygiene Focus Intensifies
Eco-Friendly Tissue Launches Accelerate as Sustainability Gains Traction
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Local Manufacturers and International Brands Set Dual Standard for Horeca Supply
Chart 23 Retail Channels 2020-2025
Chart 24 Economic Context for Away-From-Home Tissue and Hygiene
Chart 25 Real Gdp Growth 2020-2030
Chart 26 Inflation 2020-2030
Chart 27 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 28 Population 2020-2030
Chart 29 Consumer Expenditure 2020-2030
Chart 30 Population by Generation 2025
Retail Adult Incontinence in Serbia
Key Data Insights
Abena Introduces Male-Specific Innovation to Boost Product Adoption
Chart 31 Key Industry Trends for Retail Adult Incontinence
Abena Introduces Male-Specific Innovation to Boost Product Adoption
Chart 32 Abena Launches Light Adult Incontinence Shield for Men
Premium Offerings to Meet Rising Demand for Comfort
Chart 33 Seni Extends Assortment of Premium Adult Incontinence
Health and Beauty Specialists Win Price-Sensitive Shoppers with Aggressive Discounting
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Manufacturers to Accelerate Innovation to Capture Demand for Discreet Comfort
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Established Players Maintain Their Lead through Innovation and Broad Distribution
Chart 39 Analyst Insight for Retail Adult Incontinence
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Health and Beauty Specialists Expand Share by Offering Discounts and Trusted Advice
E-Commerce Gains Traction as Pharmacies Promote Online Convenience and Home Delivery
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Retail Adult Incontinence
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Retail Adult Incontinence
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Nappies/Diapers/Pants in Serbia
Key Data Insights
Big Brands Adapt as Birth Rates Fall and Shoppers Seek Value
Chart 50 Key Industry Trends for Nappies/Diapers/Pants
Big Brands Adapt as Birth Rates Fall and Shoppers Seek Value
Chart 51 Dm Widens its Private Label Range of Babylove Diapers
Retailers and Producers Drive Value through Innovation and Affordability
Chart 52 Violeta Improves its Premium Line of Diapers
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Retailers to Drive Volume with Discount-Led Strategies
Leading Players and Premium Pants to Offset Shrinking Nappies Base through Innovation
Shrinking Child Population and Income Pressures Reshape Purchasing Patterns
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Dm-Drogerie Markt Leverages Value and Range to Close the Gap with Procter & Gamble
Chart 58 Analyst Insight for Nappies/Diapers/Pants
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Health and Beauty Specialists Attract Price-Sensitive Parents with Deep Discounts on Nappies
E-Commerce Stagnates as Health and Beauty Specialists Take Lead
Chart 61 Retail Channels 2020-2025
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Nappies/Diapers/Pants
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Menstrual Care in Serbia
Key Data Insights
Brands Expand Affordable Offerings to Meet Price Sensitivity
Chart 68 Key Industry Trends for Menstrual Care
Brands Expand Affordable Offerings to Meet Price Sensitivity
Leading Players Innovate with Comfort, Eco Features and Premiumisation
Chart 69 Always Launches Towels with Improved, Softer Upper Layers
Retailers Leverage Private Label Products and Premium Features to Capture Shifting Consumer Behaviour
Chart 70 DM Offers a Wider Assortment of Private Label Menstrual Care
Chart 71 Value Sales 2020-2030
Chart 72 Volume Sales 2020-2030
Chart 73 Value Sales by Category 2025
Private Label Offerings to Expand Assortment and Price Focus, Challenging Leading Brands
Pantyliners to Sustain Robust Growth as Towels Hold Largest Share
Innovation to Fuel Premium and Value Dynamics
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Procter & Gamble Drives Value Share Gains through Retail Innovation
Chart 76 Analyst Insight for Menstrual Care
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Private Label Products Drive Offline Sales as Shoppers Seek Lower Prices
Online Sales Lose Momentum as Consumers Return to Offline Stores
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Menstrual Care
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Menstrual Care
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025
Wipes in Serbia
Key Data Insights
Retailers Drive Private Label Expansion as Price-Sensitive Shoppers Shift Behaviour
Chart 87 Key Industry Trends for Wipes
Retailers Drive Private Label Expansion as Price-Sensitive Shoppers Shift Behaviour
Chart 88 dm Private Label Wipes
Leading Brands Innovate with Premium and Convenient Wipe Launches
Chart 89 Pampers Introduces 0% Plastic Wipes
Government Price Controls and Convenience Trends Reshape Shopper Choices
Chart 90 Value Sales 2020-2030
Chart 91 Value Sales by Category 2025
Health and Beauty Specialists to Attract Cost-Conscious Shoppers as Value Brands Gain Ground
Personal Wipes to Expand Reach as Moist Toilet Paper Accelerates
Shoppers to Prioritise Value as Premium and Private Label Strategies Diverge
Chart 92 Forecast Value Sales 2020-2030
Chart 93 Forecast Value Sales by Category 2025-2030
Established Players Defend Lead as Local Rivals Gain Ground
Chart 94 Company Shares 2025
Chart 95 Brand Shares 2025
Health and Beauty Specialists Expand Private Label Offerings and Boost Affordability
E-Commerce Maintains Minimal Share as Shoppers Stay Offline
Chart 96 Retail Channels 2020-2025
Chart 97 Economic Context for Wipes
Chart 98 Real Gdp Growth 2020-2030
Chart 99 Inflation 2020-2030
Chart 100 Consumer Context for Wipes
Chart 101 Population 2020-2030
Chart 102 Consumer Expenditure 2020-2030
Chart 103 Population by Generation 2025
Retail Tissue in Serbia
Key Data Insights
Brands Boost Eco-Friendly Toilet Paper Sales by Focusing on Sustainability and Consumer Experience
Chart 104 Key Industry Trends for Retail Tissue
Brands Boost Eco-Friendly Toilet Paper Sales by Focusing on Sustainability and Consumer Experience
Chart 105 100% Pure Cellulose and Unbleached Toilet Paper
Chart 106 Zewa Offers Durable Paper Towels for Wet Cleaning
Chart 107 Value Sales 2020-2030
Chart 108 Volume Sales 2020-2030
Chart 109 Value Sales by Category 2025
Discounter Chains to Expand and Drive Toilet Paper Growth
Private Label and Eco-Innovation to Reshape Consumer Preferences
Urbanisation and Ageing to Support Hygiene-Driven Demand Stability
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Dreniknd?Invests in Innovation to Widen Its Lead
Chart 112 Analyst Insight for Retail Tissue
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Health and Beauty Specialists Challenge Grocery Stores with Price-Led Tissue Promotions
Aggressive Health and Beauty Specialists Pricing Slows E-Commerce Tissue Adoption
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Retail Tissue
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Retail Tissue
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Rx/Reimbursement Adult Incontinence in Serbia
Key Data Insights
Price-Conscious Patients Prioritise Quantity over Quality as Reimbursement Caps Shape Purchasing Choices
Chart 123 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Price-Conscious Patients Prioritise Quantity over Quality as Reimbursement Caps Shape Purchasing Choices
Premium Designs Gain Traction as Producers Respond to Rising Expectations for Comfort and Dignity
Rising Elderly Population Fuels Steady Demand as Reimbursement Ensures Ongoing Access
Chart 124 Value Sales 2020-2030
Chart 125 Volume Sales 2020-2030
Rising Elderly Population and Reimbursement Changes Drive Product Access
Price Sensitivity and Cheaper Alternatives Reshape Purchasing Behaviour
Chart 126 Forecast Value Sales 2020-2030
Chart 127 Economic Context for Rx/Reimbursement Adult Incontinence
Chart 128 Real Gdp Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Rx/Reimbursement Adult Incontinence
Chart 131 Population 2020-2030
Chart 132 Consumer Expenditure 2020-2030
Chart 133 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!