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El Rey Premium Private Label Captures Price-Sensitive Shoppers
Tissue and hygiene records steady growth, supported by favourable economic conditions and rising consumer expenditure. Retail adult incontinence stands out as the fastest-growing category, driven by population ageing, while retail tissue continues the largest category, underpinned by strong demand for products offering a reliable value–quality balance. Private label continues to expand through premium portfolios that increasingly rival branded competitors, with retailers such as El Rey introducing innovations that combine affordability with desirable attributes, including natural fibres and advanced formulations. In response, leading brands invest in clean-wellness solutions and specialised offerings to address underserved segments, exemplified by Huggies Dermacare’s skin-protection features and Tena’s men’s shields. The competitive landscape remains highly concentrated, led by Agencias Feduro through distribution of Essity AB’s portfolio in feminine care and adult incontinence. Supermarkets and hypermarkets lead distribution through wide assortments and promotional strategies, while retail e-commerce remains a marginal niche serving higher-income, digitally engaged consumers. Looking ahead, premium private-label expansion is expected to reshape competitive dynamics, as retail adult incontinence continues to lead growth momentum and convenience-driven innovation supports disposable pants and multi-use solutions over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Panama with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Panama, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Panama report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Panama?
- Which are the leading brands in Tissue and Hygiene in Panama?
- How are products distributed in Tissue and Hygiene in Panama?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Panama
El Rey Premium Private Label Captures Price-Sensitive Shoppers
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
El Rey Premium Private Label Captures Price-Sensitive Shoppers
Chart 2 El Rey Launches 3-Ply Toilet Paper
Huggies Dermacare Sets Premium Standard for Skin Health
Chart 3 Kimberly-Clark Launched Huggies Dermacare Diapers
Tena Expands Male Hygiene Solutions to Address Unmet Demand
Chart 4 Value Sales of Tissue and Hygiene 2020-2030
Chart 5 Value Sales of Tissue and Hygiene by Category 2025
Private Label Positioned to Challenge Brands through Premium Expansion
Ageing Population Set to Drive Adult Incontinence Expansion
Chart 6 Analyst Insight for Tissue and Hygiene
Convenience Is Expected to Drive Disposable Pants and Multi-Use Solutions
Chart 7 Forecast Value Sales of Tissue and Hygiene 2020-2030
Chart 8 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030
Agencias Feduro Expands Share as Private Label Rises
Chart 9 Company Shares of Tissue and Hygiene 2025
Chart 10 Brand Shares of Tissue and Hygiene 2025
Supermarkets and Hypermarkets Lead through Assortment While E-Commerce Remains Niche
Chart 11 Retail Channels for Tissue and Hygiene 2020-2025
Chart 12 Economic Context for Tissue and Hygiene
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Tissue and Hygiene
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Panama
Key Data Insights
Minimal Growth Driven by Tourism Demand as Centralised Procurement Intensifies Affordability
Chart 19 Key Industry Trends for Away-From-Home Tissue and Hygiene
Minimal Growth Driven by Tourism Demand as Centralised Procurement Intensifies Affordability
Sustainability Criteria Strengthen as Sanitisu Expands Eco Portfolio
Chart 20 Sanitisu is Expanding its Institutional Portfolio to Eco-Friendly Products
Chart 21 Value Sales of Away-From-Home Tissue and Hygiene 2020-2030
Chart 22 Value Sales of Away-From-Home Tissue and Hygiene by Category 2025
Wipers Expansion and System-Based Solutions Projected to Drive Category Growth
System-Based Wipers and Convenience Formats to Gain Momentum
Chart 23 Analyst Insight for Away-From-Home Tissue and Hygiene
Centralised Procurement and Price Focus Limit Innovation in Adult Care
Chart 24 Forecast Value Sales of Away-From-Home Tissue and Hygiene 2020-2030
Chart 25 Forecast Value Sales of Away-From-Home Tissue and Hygiene by Category 2025-2030
Government Tourism Initiatives Boost Horeca Sales of Tissue Products
Chart 26 Retail Channels for Away-From-Home Tissue and Hygiene 2020-2025
Chart 27 Economic Context for Away-From-Home Tissue and Hygiene
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Retail Adult Incontinence in Panama
Key Data Insights
Technological Innovation Drives Growth as Light Incontinence Expands Fastest
Chart 34 Key Industry Trends for Retail Adult Incontinence
Technological Innovation Drives Growth as Light Incontinence Expands Fastest
Chart 35 Tena Improves Key Features Like Leakage Protection and Skin Care
Tena Expands Men's Offering Addressing Underserved Segment
Chart 36 Tena Expands its Offering, Introducing Men's Shields
Value Packs Intensify Competition in Atomised Market
Chart 37 Value Sales of Retail Adult Incontinence 2020-2030
Chart 38 Volume Sales of Retail Adult Incontinence 2020-2030
Chart 39 Value Sales of Retail Adult Incontinence by Category 2025
Ageing Population Set to Drive Demand for Specialised Comfort-Focused Products
Consumer Sophistication Anticipated to Shift Focus From Price to Innovation and Enhanced Features
Chart 40 Analyst Insight for Retail Adult Incontinence
Chart 41 Forecast Value Sales of Retail Adult Incontinence 2020-2030
Chart 42 Forecast Value Sales of Retail Adult Incontinence by Category 2025-2030
Tena Extends Lead with Innovation While Attends Gains on Value
Chart 43 Company Shares of Retail Adult Incontinence 2025
Chart 44 Brand Shares of Retail Adult Incontinence 2025
Supermarkets Dominate through Bulk Discounts as E-Commerce Remains Absent
Chart 45 Retail Channels for Retail Adult Incontinence 2020-2025
Chart 46 Economic Context for Retail Adult Incontinence
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Retail Adult Incontinence
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Nappies/Diapers/Pants in Panama
Key Data Insights
Affordability Drives Private Label Growth in Larger Sizes
Chart 53 Key Industry Trends for Nappies/Diapers/Pants
Affordability Drives Private Label Growth in Larger Sizes
Chart 54 Panamanian Supermarkets are Developing Private Label Diapers
Clean Wellness Drives Premium Innovation in Newborn Segment
Chart 55 Kimberly-Clark Launched Huggies Dermacare Diapers
Sustainability Emerges as Niche Premium Differentiator
Chart 56 Value Sales of Nappies/Diapers/Pants 2020-2030
Chart 57 Volume Sales of Nappies/Diapers/Pants 2020-2030
Chart 58 Value Sales of Nappies/Diapers/Pants by Category 2025
Disposable Pants Set to Capture Share From Junior Diapers
Private Label Positioned to Capture Share in Larger Sizes
Chart 59 Analyst Insight for Nappies/Diapers/Pants
Chart 60 Forecast Value Sales of Nappies/Diapers/Pants 2020-2030
Chart 61 Forecast Value Sales of Nappies/Diapers/Pants by Category 2025-2030
Pampers and Huggies Leverage Loyalty as Value Brands Capture Price-Driven Growth
Chart 62 Company Shares of Nappies/Diapers/Pants 2025
Chart 63 Brand Shares of Nappies/Diapers/Pants 2025
Supermarkets and Health and Beauty Specialists Capture Bulk and Value-Driven Demand
Chart 64 Retail Channels for Nappies/Diapers/Pants 2020-2025
Chart 65 Economic Context for Nappies/Diapers/Pants
Chart 66 Real Gdp Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Nappies/Diapers/Pants
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Menstrual Care in Panama
Key Data Insights
Volume Recovery Driven by Segmentation and Innovation
Chart 72 Key Industry Trends for Menstrual Care
Volume Recovery Driven by Segmentation and Innovation
Chart 73 Saba Buenas Noches Offers Discretion and Improved Absorption
Age-Appropriate Products Addressing Diverse Life Stages
Chart 74 Kotex is Reaching Teenage Girls
Organic Cotton Pads Targeting Young, Environmentally Conscious Consumers
Chart 75 Kotex introduced Pads and Pantyliners Made From Organic Cotton.
Chart 76 Value Sales of Menstrual Care 2020-2030
Chart 77 Volume Sales of Menstrual Care 2020-2030
Chart 78 Value Sales of Menstrual Care by Category 2025
Active Lifestyles to Accelerate Demand for Discreet Protection
Chart 79 Analyst Insight for Menstrual Care
Gynaecological Advice against Frequent Pantyliner Use Anticipated to Constrain Category Expansion
Reusable Menstrual Products Set to Remain Niche
Chart 80 Forecast Value Sales of Menstrual Care 2020-2030
Chart 81 Forecast Value Sales of Menstrual Care by Category 2025-2030
Agencias Feduro Sa Consolidates Its Leadership through Focused Segmentation
Chart 82 Company Shares of Menstrual Care 2025
Chart 83 Brand Shares of Menstrual Care 2025
Supermarkets and Hypermarkets Drive Volume through Promotions and Bundling
Chart 84 Retail Channels for Menstrual Care 2020-2025
Chart 85 Economic Context for Menstrual Care
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Menstrual Care
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Wipes in Panama
Key Data Insights
Super 99 Expands Private Label Wipes to Meet Price-Sensitive Demand
Chart 92 Key Industry Trends for Wipes
Super 99 Expands Private Label Wipes to Meet Price-Sensitive Demand
Chart 93 Super 99 is Offering its Private Label Ternura in Baby Wipes
Saba Portable Packs Address On-The-Go Convenience
Chart 94 Intimate Wipes From Saba, A Solution For Out of the Home
Pecora Water Wipes Target Sensitive Skin Addressing Dermatological Concerns
Chart 95 Value Sales of Wipes 2020-2030
Chart 96 Value Sales of Wipes by Category 2025
Premium Wipes to Attract Value-Seeking Shoppers
Sustainability Claims Expected to Gain Traction
Chart 97 Analyst Insight for Wipes
Chart 98 Forecast Value Sales of Wipes 2020-2030
Chart 99 Forecast Value Sales of Wipes by Category 2025-2030
Kimberly-Clark Sustains Lead as Private Label Gains Traction
Chart 100 Company Shares of Wipes 2025
Chart 101 Brand Shares of Wipes 2025
Supermarkets Lead Distribution While E-Commerce Lags
Chart 102 Retail Channels for Wipes 2020-2025
Chart 103 Economic Context for Wipes
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Wipes
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Retail Tissue in Panama
Key Data Insights
Paper Towels Lead Growth Driven by Urban Convenience
Chart 110 Key Industry Trends for Retail Tissue
Paper Towels Lead Growth Driven by Urban Convenience
Supermercados El Rey 3-Ply Launch Accelerates Private Label Competition
Chart 111 El Rey Launches 3-Ply Toilet Paper
Rosal Introduces Three-Step Hygiene Protocol Addressing Skin Sensitivity
Chart 112 Rosal Offers Advanced Disinfection Technology in Toilet Paper
Chart 113 Value Sales of Retail Tissue 2020-2030
Chart 114 Volume Sales of Retail Tissue 2020-2030
Chart 115 Value Sales of Retail Tissue by Category 2025
Paper Towels Set for Fastest Growth as Private Label Expands
Consumer Education Expected to Gradually Improve Sustainability Acceptance
Chart 116 Analyst Insight for Retail Tissue
Chart 117 Forecast Value Sales of Retail Tissue 2020-2030
Chart 118 Forecast Value Sales of Retail Tissue by Category 2025-2030
Papelera Istmeña Sa Leverages Local Production to Reinforce Brand Loyalty
Chart 119 Company Shares of Retail Tissue 2025
Chart 120 Brand Shares of Retail Tissue 2025
Supermarkets and Hypermarkets Strengthen Lead through Private-Label Innovation
Chart 121 Retail Channels for Retail Tissue 2020-2025
Chart 122 Economic Context for Retail Tissue
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Retail Tissue
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Rx/Reimbursement Adult Incontinence in Panama
Key Data Insights
Public Healthcare Expands Access through High Approval Rates
Chart 129 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Public Healthcare Expands Access through High Approval Rates
Chart 130 Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
Chart 131 Volume Sales of Rx/Reimbursement Adult Incontinence 2020-2030
Digital Supply Chains Set to Accelerate Access and Reshape Patient Experience
Chart 132 Forecast Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
Chart 133 Economic Context for Rx/Reimbursement Adult Incontinence
Chart 134 Real Gdp Growth 2020-2030
Chart 135 Inflation 2020-2030
Chart 136 Consumer Context for Rx/Reimbursement Adult Incontinence
Chart 137 Population 2020-2030
Chart 138 Consumer Expenditure 2020-2030
Chart 139 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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