Tissue and hygiene in 2024: The big picture
2024 was a largely positive year for sales of tissue and hygiene in Qatar with the market developing and showing promise due to a number of factors. These include rising disposable incomes, the positive impact of urbanisation, and increased consciousness of the importance of thorough hygiene routines.
2024 key trends
Retail tissue remains the largest category of tissue and hygiene in Qatar, which is linked to the strong demand for facial tissues which are widely used by most consumers for a range of tasks. Virtually every household in Qatar makes liberal use of boxed facial tissues, both inside and outside the home.
Competitive landscape
Procter & Gamble is the leading company in tissue and hygiene through its flagship brands Pampers and Always which lead nappies/diapers/pants and menstrual care, respectively. The key points behind the leadership of Procter & Gamble are the high quality of its products and the strong reputations of its brands.
Retail developments
Hypermarkets is the leading distribution channel for tissue and hygiene in Qatar with these stores being the main shopping destinations for urban consumers. Hypermarkets offer a wide range of brands, including economy, mid-range, and premium options.
What next for tissue and hygiene?
Tissue and hygiene is expected to see steady growth over the forecast period in value and volume terms. The country’s local tissue and hygiene industry continues to develop and expand, while demand should be driven by population growth and rising income levels, with brand loyalty expected to remain strong.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Qatar?
- Which are the leading brands in Tissue and Hygiene in Qatar?
- How are products distributed in Tissue and Hygiene in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Qatar
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Key Data Findings
2024 Developments
Sales of menstrual care benefit from population growth and improved education and empowerment
Always leads but faces strong competition from cheaper brands
Hypermarkets channel is the key contributor to the sales of the menstrual care products
Prospects and Opportunities
Menstrual care expected to maintain its growth momentum
E-commerce set to play a more prominent role
High purchasing power of locals should support premiumisation
Category Data
Key Data Findings
2024 Developments
Sales continue to grow despite Qatar’s slowing birth rate
Procter & Gamble leads the nappies/diapers/pants market
Hypermarkets channel is the key contributor to the sales of the nappies/diapers/pants products
Prospects and Opportunities
Bright outlook in the short-term
E-commerce expected to play a bigger role in the market
The high incomes of locals should encourage investment in new innovations
Category Data
Key Data Findings
2024 Developments
Qatar’s ageing population boosts sales of retail adult incontinence
Active Hygiene brand is leading the adult incontinence market
Hypermarkets and pharmacies dominate sales but e-commerce showing promise
Prospects and Opportunities
Strong growth predictions for retail adult incontinence due to Qatar’s ageing population
E-commerce set to play a bigger role in the market
Qatar’s wealthy local population should encourage investment in innovation
Category Data
Key Data Findings
2024 Developments
Sales of personal wipes benefit from focus on hygiene and convenience
Johnson & Johnson remains the leading company in personal wipes
Hypermarkets dominate sales of the personal wipes
Prospects and Opportunities
Falling birth rate likely to put the brakes on growth
E-commerce could present new growth opportunities for personal wipes
Players expected to target new innovations at Qatar’s wealthy locals
Category Data
Key Data Findings
2024 Developments
Retail tissue sees solid growth in 2024
Fine leads thanks to its strong reputation for quality
Hypermarkets and supermarkets lead sales of retail tissue
Prospects and Opportunities
Bright outlook for retail tissue thanks to expanding population
E-commerce expected to play a bigger role in retail tissue over the forecast period
A solid base of wealthy locals presents opportunities for innovation
Category Data
Key Data Findings
2024 Developments
Sales of away-from-home tissue growing steadily
AFH Adult incontinence is witnessing a solid growth
Fine and Sanita lead sales
Prospects and Opportunities
AFH tissue and hygiene expected to see solid growth as the market expands
Investment in digital technology set to benefit e-commerce and B2B platforms
Customisation could be the key to innovation in AFH tissue
Category Data
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!