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Retailers Drive Value-Focused Growth through Private Label Product Launches
Tissue and hygiene in Qatar in 2025 continues to demonstrate resilience and underlying growth potential, as evidenced by retail sales reaching QAR853 million and a value growth of 2%, despite a deceleration from the prior year. The environment remains attractive due to a combination of high consumer expenditure, a young and expanding population, and premiumisation supported by elevated GDP per capita, but success hinges on navigating the pronounced duality between value-seeking and premium-oriented purchasing behaviours. Companies are being compelled to innovate on both price and product quality, as affordability becomes essential for mid-income and expatriate consumers, while demand for premium features and wellness attributes supports higher-margin offerings. With bulk purchasing, digital convenience, and rapid delivery shaping shopper expectations, strategies anchored in private label innovation, digital partnerships, and local production are becoming critical for maintaining relevance and competitiveness in a fast-evolving landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Qatar?
- Which are the leading brands in Tissue and Hygiene in Qatar?
- How are products distributed in Tissue and Hygiene in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Qatar
Retailers Drive Value-Focused Growth through Private Label Product Launches
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Retailers Drive Value-Focused Growth through Private Label Product Launches
Chart 2 Lulu Hypermarket: Private Label Baby Diapers
E-Commerce Accelerates Sales of Bulk and Replenishment Items as Privacy and Choice Become Priorities
Premiumisation and Urban Lifestyles Lift Retail Tissue While Nappies and Wipes Outpace on Volume
Chart 3 Carrefour Private-Label Baby Pants
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Multipack Promotions and Premium Brands to Reshape Consumer Choice
Quick-Commerce Partnerships to Drive Rapid Delivery and Loyalty Shifts
Local Manufacturing Incentives to Reduce Import Risks and Boost Innovation
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Procter and Gamble Leverages Brand Loyalty and Innovation to Widen Lead
Chart 8 Analyst Insight for Tissue and Hygiene
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Retailers Retain Shoppers through Bulk Offers and Loyalty
Online Retailers Accelerate with Privacy and Convenience for Bulk Hygiene
Private Label Product Launches in Hypermarkets Drive Affordability and Choice
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Tissue and Hygiene
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Tissue and Hygiene
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Qatar
Key Data Insights
Fine Hygienic Holding Diversifies Offerings to Build Client Loyalty
Chart 19 Key Industry Trends for Away-From-Home Tissue and Hygiene
Fine Hygienic Holding Diversifies Offerings to Build Client Loyalty
Chart 20 Fine Hygienic Holding Accelerates Holistic Expansion into Wellness
Sanita Servu’S Digital Overhaul Removes Barriers for Institutional Buyers
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Cleaning Teams to Embrace Iot Ecosystems to Optimise Maintenance and Costs
Government-Linked Buyers to Drive Demand for Sustainable Luxury Hybrids
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Wholesale Distributors Sustain Horeca and Business Demand for Hygiene
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Away-From-Home Tissue and Hygiene
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Retail Adult Incontinence in Qatar
Key Data Insights
Brands Drive Premiumisation as Active Seniors Seek Comfort
Chart 33 Key Industry Trends for Retail Adult Incontinence
Brands Drive Premiumisation as Active Seniors Seek Comfort
Chart 34 Essity's Tena Proskin Pants: Convenience for Outdoors Activities
Tena and Serenity Redefine Dignity and Discretion with Premium Launches
Chart 35 Ontex Serenity Pants: Super Absorption for Sensitive Skin
Rising Elderly and Affluence Fuel Uptrading and Product Innovation
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Caregivers and Active Seniors to Accelerate Premium Pants Adoption
Multipack Strategies and Tiered Pricing to Retain Shopper Loyalty
Sustainability Credentials to Become Essential for Listings and Partnerships
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Active Hygiene Leverages Distribution to Expand Share and Outpace Premium Rivals
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Health and Beauty Specialists Leverage Healthcare Trust to Maintain Momentum
Online Platforms Reshape Privacy and Accessibility for Adult Care
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Retail Adult Incontinence
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Retail Adult Incontinence
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Nappies/Diapers/Pants in Qatar
Key Data Insights
Lulu and Carrefour Drive Value-Led Brand Switching and Volume Gains
Chart 51 Key Industry Trends for Nappies/Diapers/Pants
Lulu and Carrefour Drive Value-Led Brand Switching and Volume Gains
Chart 52 Lulu Hypermarket's Private Label Diapers
Online Quick-Commerce Platforms Transform Diaper Sales through Digital Convenience
Chart 53 Carrefour Expands Private Label Portfolio with Baby Pants to Address Convenience Demand
Value-Focused Expats and Dual-Income Families Accelerate Pants Adoption
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Retailers to Leverage Segmented Pricing to Capture Both Value and Premium Spend
Pants to Outpace Traditional Formats as Working Parents Prioritise Convenience
Ai-Powered Delivery Platforms to Reshape Consumer Loyalty and Inventory Strategies
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Procter & Gamble Gulf Fze Extends Lead through Brand Trust and Innovation
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Hypermarket Retailers Boost Value Sales with Bulk Promotions
Talabat Mart and Snoonu Accelerate Digital Repeat Purchasing
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Nappies/Diapers/Pants
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Nappies/Diapers/Pants
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Menstrual Care in Qatar
Key Data Insights
Carrefour’S Value Strategy Prompts Brand Switching among Price-Aware Shoppers
Chart 69 Key Industry Trends for Menstrual Care
Carrefour’S Value Strategy Prompts Brand Switching among Price-Aware Shoppers
Chart 70 Carrefour Introduces Affordable Ultra-Thin Maxi Towelsfor Everyday Comfort
Leading Global Players Sustain Demand as Pads Dominate Household Purchases
Brands Drive Premiumisation as Organic Towels Gain Shelf Space
Chart 71 Corman S.P.A. Introduced Premium Menstrual Organic Towels
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Urban Consumers to Favour Premium Wellness Features as Income Rises
E-Commerce and Privacy Concerns to Accelerate Digital Purchasing Shift
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Procter & Gamble Gulf Fze Extends Lead as Napco Group Accelerates Share Gains
Chart 77 Analyst Insights for Menstrual Care
Chart 78 Company Shares 2025
Chart 79 Brand Shares 2025
Hypermarkets and Supermarkets Drive Volume through Value Packs and Promotions
Online Shopping Expands but Remains Limited by Shopper Habits and Preferences
Chart 80 Retail Channels 2020-2025
Chart 81 Economic Context for Menstrual Care
Chart 82 Real Gdp Growth 2020-2030
Chart 83 Inflation 2020-2030
Chart 84 Consumer Context for Menstrual Care
Chart 85 Population 2020-2030
Chart 86 Consumer Expenditure 2020-2030
Chart 87 Population by Generation 2025
Wipes in Qatar
Key Data Insights
Big Brands Leverage Value-Led Offers to Maintain Premium Positioning
Chart 88 Key Industry Trends for Wipes
Big Brands Leverage Value-Led Offers to Maintain Premium Positioning
Chart 89 P&G Introduces Mega-Saving Packs to Combine Quality and Affordability
Johnson’S Adds Premium, Skin-Safe Wipes to Capture Wellness Demand
Chart 90 Johnson’S Reinforces Its Portfolio with No-Alcohol, No-Parabens, Dermatologist-Tested Baby Wipes
Digital Convenience and Skin Health Reshape Shopper Habits in Wipes
Chart 91 Value Sales 2020-2030
Chart 92 Value Sales by Category 2025
International Brands to Drive Digital Shift with Pharmacy-Backed Skin Health Claims
Personal Wipes to Lead Value Growth as Micro-Packaging and Convenience Demand Accelerate
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Top Players Leverage Trust and Wellness to Widen Lead
Chart 95 Analyst Insights for Wipes
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Supermarkets and Hypermarkets Drive Bulk Buying for Families
Retail E-Commerce Gains Traction as Digital Habits Evolve
Chart 98 Retail Channels 2020-2025
Chart 99 Economic Context for Wipes
Chart 100 Real Gdp Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for Wipes
Chart 103 Population 2020-2030
Chart 104 Consumer Expenditure 2020-2030
Chart 105 Population by Generation 2025
Retail Tissue in Qatar
Key Data Insights
Gulf Center and Jassor Factory Drive Value-Focused Purchasing
Chart 106 Key Industry Trends for Retail Tissue
Gulf Center and Jassor Factory Drive Value-Focused Purchasing
Chart 107 Gulf Center Partners with Jassor Factory for Affordable Tissue Products
Talabat Mart Leverages Digital Convenience to Fuel Bulk Buying
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Brands to Reshape Shopper Habits with Premium-Value Tissue
Boxed Facial Tissues to Sustain Dominance through Visible Quality Cues
Talabat Mart and Big-Pack Promotions to Accelerate Digital Tissue Adoption
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Leading Players Leverage Technology to Secure Consumer Trust and Pricing Power
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Hypermarkets Maximise Bulk Buying and Value for Tissue Shoppers
Retail E-Commerce Accelerates with Online Bulk Tissue Promotions
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Retail Tissue
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Retail Tissue
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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