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Flat Performance as Shoppers Make Value Choices
Tissue and hygiene in the Czech Republic registered a flat performance in 2025 recording retail sales of CZK13,823 million. Price sensitivity remains pronounced despite easing inflation, supporting the shift toward private label. Consumers are keen to make value choices but product differentiation also has its place, with environmental credentials gaining traction. In addition, a marked increase in demand for adult incontinence solutions is driven by demographic aging.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Czech Republic?
- Which are the leading brands in Tissue and Hygiene in Czech Republic?
- How are products distributed in Tissue and Hygiene in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in the Czech Republic
Flat Performance as Shoppers Make Value Choices
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Flat Performance as Shoppers Make Value Choices
Chart 2 Price sensitive consumers opt for private label
Brands and Private Label Align with Changing Shopper Priorities
Chart 3 Premium demand is growing in formats where comfort and durability are highly visible
Sustainability Claims and Responsible Sourcing Redefine Quality and Trust
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Older Adults Drive Demand for Premium Adult Incontinence Solutions
Sustainability Expectations Force Brands to Prove Environmental Claims
Polarisation between Value and Premium Lines
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Private Label Expansion Challenges Established Brands
Chart 8 Analyst Insight for Tissue and Hygiene
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
Drugstores and Health and Beauty Specialists Build Shopper Loyalty through Specialisation
Online Channels Capture Bulky and Discreet Purchases with Value and Privacy
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Menstrual Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Menstrual Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in the Czech Republic
Key Data Insights
Essity and Metsä Tissue Drive Innovation as Hygiene Standards Rise
Chart 19 Key Industry Trends Away-from-Home
Essity and Metsä Tissue Drive Innovation as Hygiene Standards Rise
Procurement Teams Prioritise Sustainability, Reshaping Supplier Competition
Chart 20 Sustainability is fundamental in AFH tissue and hygiene
Touch-Free Dispensing and Premium Hygiene Solutions Fuel Brand Adaptation
Chart 21 Brands are adapting to higher standards within the AFH industry
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Touch-Free Dispensers Reshape Hygiene Standards as Demand Shifts
Sensor-Based Systems Accelerate Growth in Hygiene Dispensing
Ageing Population Boosts Demand for Institutional Hygiene Solutions
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Essity Leverages Hygiene Expertise to Retain Institutional Loyalty
Specialist Wholesalers Enable Rapid Procurement for Horeca and Institutions
Online Procurement Platforms Streamline Restocking for Smaller Facilities
Framework Contracts and Digital Tools Drive Supplier Collaboration
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Away-from-Home
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Away-from-Home
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Retail Adult Incontinence in the Czech Republic
Key Data Insights
Retailers Expand Private Label Ranges and Attract Shoppers with Value-Led Strategies
Chart 34 Key Industry Trends for Retail Adult Incontinence
Retailers Expand Private Label Ranges and Attract Shoppers with Value-Led Strategies
Chart 35 Private label gains share across retail adult incontinence
Tax Reduction and Affordability Focus Drive Volume Gains and Accelerate Innovation in Reusable Formats
Pull-Up Pants and High-Absorbency Pads Deliver Convenience and Address Needs of Ageing Population
Chart 36 Ageing population drives demand for adult incontinence products
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Pull-Up Pants and Private Label Drive Purchasing Shifts
Reusable Solutions and Innovation Reshape Buying Patterns
Washable Products and Bio-Materials Shift Competitive Dynamics
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Hartmann Strengthens Clinical Trust as Private Label Expands
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Drugstores Dominates for Everyday Adult Incontinence Purchases
E-Commerce Leverages Privacy and Convenience to Win Repeat Buyers
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Retail Adult Incontinence
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Retail Adult Incontinence
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Nappies/Diapers/Pants in the Czech Republic
Key Data Insights
Players Drive Private Label Growth through Large Multipacks
Chart 52 Key Industry Trends for Nappies/Diapers/Pants
Players Drive Private Label Growth through Large Multipacks
Chart 53 Family formats and bulk shopping remain highly popular among Czech parents
Parents Seek a Combination of Convenience and Affordability
Dada and Fred & Flo Broaden the Range of Affordable yet Innovative Choices
Chart 54 Consumers remain price sensitive despite the improving economy
Chart 55 Value Sales 2020-2030
Chart 56 Volume Sales 2020-2030
Chart 57 Value Sales by Category 2025
Disposable Pants Win on Convenience and Premium Pricing as Birth Rates Fall
Parents Shift to E-Commerce and Eco-Upgrades as Population Ages
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
Procter & Gamble Czech Republic Strengthens Leadership as Rivals Lose Ground
Chart 60 Analyst Insight for Nappies/Diapers/Pants
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Grocery and Drugstore Chains Boost Multipack Sales as Parents Seek Value
E-Commerce Accelerates with Subscriptions and Eco Lines as Offline Adapts
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Nappies/Diapers/Pants
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Nappies/Diapers/Pants
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Menstrual Care in the Czech Republic
Key Data Insights
Retailers Challenge Established Players to Meet Need of Price-Sensitive Shoppers
Chart 71 Key Industry Trends for Menstrual Care
Retailers Challenge Established Players to Meet Need of Price-Sensitive Shoppers
Players Focus on Product Performance to Meet Everyday Needs
Chart 72 New product development and innovation play important role
Convenience Outweighs Sustainability Concerns in Menstrual Care
Chart 73 Convenience wins over sustainability
Chart 74 Value Sales 2020-2030
Chart 75 Volume Sales 2020-2030
Chart 76 Value Sales by Category 2025
Government-Led Initiatives and Private Label Expansion Reshapes Procurement and Pricing
Pantyliners Maintain Lead as Disposable Period Pants Accelerate with Innovation
E-Commerce and Sustainability to Drive Consumer Choices and Business Models
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Procter & Gamble Extends Leadership as Private Label Gains Traction
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Grocery Chains and Hypermarkets Boost Sales with Multipack Promotions
E-Commerce Accelerates with Niche, Organic, and Bulk-Buy Options
Drugstore Chains Drive Premium Innovation as Discounters Grow Reach
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Menstrual Care
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Menstrual Care
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Wipes in the Czech Republic
Key Data Insights
Convenience Factor Supports Demand for a Wide Variety of Wipes
Chart 89 Key Industry Trends for Wipes
Convenience Factor Supports Demand for a Wide Variety of Wipes
Chart 90 Velvet for Men launches in toilet wipes
Alouette and Velvet Drive Premiumisation with Functional Innovations
Chart 91 Czech consumers are increasingly willing to spend more money on wipes
Dm and Lidl Boost Private Label Wipes as Shoppers Prioritise Value
Chart 92 Value Sales 2020-2030
Chart 93 Value Sales by Category 2025
E-Commerce and Ageing Drive Demand for Adult-Focused Wipes
Brand Investment in Sustainability and Digital Channels
Chart 94 Forecast Value Sales 2020-2030
Chart 95 Forecast Value Sales by Category 2025-2030
Dm-Drogerie Markt and Procter and Gamble Czech Republic Increase Share through Pricing and Distribution
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Supermarkets, Hypermarkets and Drugstores Sustain Volume Leadership as Discounters Gain Share
E-Commerce Platforms Attract Value-Focused Shoppers with Bulk and Subscription Offers
Chart 98 Retail Channels 2020-2025
Chart 99 Economic Context for Wipes
Chart 100 Real Gdp Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for Wipes
Chart 103 Population 2020-2030
Chart 104 Consumer Expenditure 2020-2030
Chart 105 Population by Generation 2025
Retail Tissue in the Czech Republic
Key Data Insights
Zewa, Tento and Harmony Expand Premium and Eco Ranges to Drive Value Growth
Chart 106 Key Industry Trends for Retail Tissue
Zewa, Tento and Harmony Expand Premium and Eco Ranges to Drive Value Growth
Chart 107 Czech shoppers are more inclined towards higher quality retail tissue products
Tento Nature and Harmony Natural Leverage Eco-Innovation to Reach Mainstream Households
Chart 108 Sustainability becomes standard feature across private label
Multipack Innovation and Convenience Features Win over Hygiene-Focused Shoppers
Chart 109 Value Sales 2020-2030
Chart 110 Volume Sales 2020-2030
Chart 111 Value Sales by Category 2025
Retailers to Expand Eco-Friendly Private Label to Capture Value Growth
Chart 112 Analyst Insight for Retail Tissue
Sustainability Standards Drive Product Reformulation and Purchasing Decisions
Premiumisation and Convenience Fuel Ongoing Product Upgrades
Chart 113 Forecast Value Sales 2020-2030
Chart 114 Forecast Value Sales by Category 2025-2030
Ahold Czech Republic Strengthens Premium Focus as Essity Loses Ground to Rivals
Chart 115 Company Shares 2025
Chart 116 Brand Shares 2025
Supermarkets and Hypermarkets Retain Dominance as Discounters Expand Multipack Sales
E-Commerce Grows as Omnichannel Habits Reshape Household Shopping
Drugstores and Discounters Target Premium and Value Segments to Gain Share
Chart 117 Retail Channels 2020-2025
Chart 118 Economic Context for Retail Tissue
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Retail Tissue
Chart 122 Population 2020-2030
Chart 123 Consumer Expenditure 2020-2030
Chart 124 Population by Generation 2025
Rx/Reimbursement Adult Incontinence in the Czech Republic
Key Data Insights
Hartmann Home Care Delivers Discreet Solutions to Homes
Chart 125 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Hartmann Home Care Delivers Discreet Solutions to Homes
Chart 126 Convenience enhances the appeal of adult incontinence products
Players Address the Stronger Consumer Focus on Affordability
Ageing Population Increases Demand for Higher-Absorbency Products
Chart 127 Value Sales 2020-2030
Chart 128 Volume Sales 2020-2030
Hartmann Home Care Streamlines Fulfilment as E-Vouchers Boost Adherence
Policymakers Weigh Reimbursement Caps as Demand for Advanced Products Rises
Chart 129 Forecast Value Sales 2020-2030
Hartmann-Rico and Essity Reinforce Dominance through Innovation and Service
Pharmacies and Digital Fulfilment Platforms Reshape Patient Access
Digital Prescription Services Accelerate E-Commerce Adoption for Patients
Chart 130 Economic Context for Rx/Reimbursement Adult Incontinence
Chart 131 Real Gdp Growth 2020-2030
Chart 132 Inflation 2020-2030
Chart 133 Consumer Context for Rx/Reimbursement Adult Incontinence
Chart 134 Population 2020-2030
Chart 135 Consumer Expenditure 2020-2030
Chart 136 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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-
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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