Tissue and hygiene in 2024: The big picture
Tissue and hygiene saw a decline in value sales in current terms in the Czech Republic in 2024, following two years of strong inflation driven growth. Promotional events play a key role in the tissue and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the latter part of the review period, promotional activity exerted a notable downward pressure on value sales in 2024.
2024 key trends
Toilet paper, the largest tissue and hygiene category in value terms, contracted in 2024, being negatively impacted by heavy promotional activities and weaker consumer demand. Nappies/diapers/pants was the second most valuable category in 2024, followed by menstrual care, both of which were victims of changing demographics and evolving consumer preferences.
Competitive landscape
Procter & Gamble was the largest player in tissue and hygiene in 2024, extending its lead over the retailer, Ahold Czech Republic, in second place. Procter & Gamble’s portfolio includes the Pampers and Always brands, leaders in nappies/diapers/pants and menstrual care, respectively, with Pampers also leveraging its strength in nappies/diapers/pants to take top spot in wipes.
Retail developments
Modern grocery stores remained the primary distribution channels for tissue and hygiene in the Czech Republic in 2024, led by hypermarkets. Hypermarkets provided greater shelf space across tissue and hygiene categories at the end of the review period.
What next for tissue and hygiene?
Tissue and hygiene is expected to register modest current value growth in the Czech Republic over the forecast period. The market is rather mature, with limited potential for volume expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Czech Republic?
- Which are the leading brands in Tissue and Hygiene in Czech Republic?
- How are products distributed in Tissue and Hygiene in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in the Czech Republic
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in the Czech Republic
KEY DATA FINDINGS
Growth for AFH tissue in 2024
AFH adult incontinence continues to grow, though there is pressure from health care system to keep costs low
Sustainability in AFH sector is welcomed, but mainly for cost-saving reasons
Concerns over sustainability might hit growth potential
Horeca revival set to support positive sales
Sustainable options are likely to further penetrate the AFH segment
Retail Adult Incontinence in the Czech Republic
KEY DATA FINDINGS
Lower VAT rate supports the growth of the category
Product innovation and better visibility helps to boost sales
Distribution of retail adult incontinence remains unchanged
Category set to see further growth
Increasing penetration of private label brands
More sophisticated product innovation to come
Nappies/Diapers/Pants in the Czech Republic
KEY DATA FINDINGS
Reusable diapers losing traction
Competitive landscape remains largely unchanged
Grocery retailers remains dominant distribution channel
Decline foreseen for nappies/diapers/pants
E-commerce set to see growth fuelled by convenience
Eco-reasonable and green products will increase the share
Menstrual Care in the Czech Republic
KEY DATA FINDINGS
High VAT rate slows recovery of retail volumes
Branded products continue to dominate, though private label is important
Menstrual care is about alternatives
Menstrual care likely to stagnate in volume
E-commerce set to strengthen, but drugstores will remain dominant distribution channel
Reusable options will increase
Wipes in the Czech Republic
KEY DATA FINDINGS
Demand for wipes stagnates
The category remains fragmented, with high share for private label
Consumers seek cheaper wipes through discounters and private label
Innovation and green trend to drive value growth during the forecast period
E-commerce and discounters set for healthy growth
Sustainability to support growth of overall wipes category
Retail Tissue in the Czech Republic
KEY DATA FINDINGS
Discount promotions play key role within the category
A fiercely competitive landscape
Ecology and frugality impact retail tissue products
Sustainability and reusable options will likely challenge the retail tissue products category
No significant changes to be seen in distribution patterns
Brands likely to differentiate from private label
Rx/Reimbursement Adult Incontinence in the Czech Republic
KEY DATA FINDINGS
New legislation adjusts reimbursement limits and VAT on incontinence products
The competitive landscape sees very little change in 2024
Pharmacies remains the dominant distribution channel for Rx/reimbursement adult incontinence products
Rx/reimbursement adult incontinence set to see further growth
Subscription services are expected to gain in popularity
Quality of life and personal hygiene will further fuel demand
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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