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Tissue and hygiene in 2024: The big picture
Tissue and hygiene in Slovenia continued to witness strong retail current value growth in 2024. Growth was driven by stable consumer demand, coupled with moderately rising product prices amidst lingering, but slowing inflation.
2024 key trends
Due to daily use in typical Slovenian households and away-from-home channels, many of which rely on supplies from retail, toilet paper was the largest category in retail tissue and hygiene in 2024. Toilet paper recorded further moderate retail volume and strong retail current value growth at the end of the review period.
Competitive landscape
The Procter & Gamble Co’s local partner and distributor Orbico led retail hygiene, and tissue and hygiene overall, in Slovenia in retail value terms in 2024. It leveraged the combined market strength of a brand portfolio led by renowned international brands Pampers within nappies/diapers/pants and Always within menstrual care.
Retail developments
Supermarkets and hypermarkets remained the leading distribution channels for tissue and hygiene in Slovenia in 2024. Modern grocery retailing consolidated as consumers increasingly preferred larger format retailers, where they can spend fun time and enjoy elaborate shopping experiences.
What next for tissue and hygiene?
Overall, tissue and hygiene is projected to see a positive retail value (constant 2024 prices) CAGR over the forecast period. Retail volume growth is also anticipated, although a shrinking pool of 0-3-year-olds will hamper nappies/diapers/pants.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Slovenia?
- Which are the leading brands in Tissue and Hygiene in Slovenia?
- How are products distributed in Tissue and Hygiene in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Slovenia
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Slovenia
KEY DATA FINDINGS
Government support and channel dynamism boost away-from-home tissue
Rising demand and improving supply spur AFH adult incontinence
Manufacturers focus on innovation to meet demand trends
Hygiene focus to grow the demand for AFH tissue and hygiene
E-commerce to gain traction and add dynamism to AFH supply
Social, environmental and personalisation trends to gain weight in the AFH sphere
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
Retail Adult Incontinence in Slovenia
KEY DATA FINDINGS
Ageing population trend grows the consumer base
Simps’S leverages the strong Tena brand to dominate retail adult incontinence amid growing competition
Convenience and omnichannel approaches spur e-commerce
Expansion in the consumer base and offer of retail adult incontinence
New online sellers and younger audience to push e-commerce purchases
Sustainable and smart approaches to retail adult incontinence
Table 25 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
Nappies/Diapers/Pants in Slovenia
KEY DATA FINDINGS
The demand for disposable pants rises although falling birth rates hamper nappies/diapers/pants as a whole
Shift to private label boosts dm-Drogerie Markt
Strong development by online and offline retailers fosters a turn to e-commerce
Falling birth rates to shrink the consumer base
Physical supermarkets and hypermarkets under growing pressure
Innovation to lead to premiumisation
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
Menstrual Care in Slovenia
KEY DATA FINDINGS
Convenience, comfort and innovation push slim/thin/ultra-thin towels with wings
Private label gains traction amidst price-sensitive consumer behaviour
Growing competition in the distribution landscape
Modest but stable growth while slim/thin/ultra-thin towels with wings gain momentum
Digitalisation to help shape demand and retail distribution
Sustainability, natural, effective and comfortable products to win over consumers
Table 37 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 38 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 40 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 41 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 42 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
Wipes in Slovenia
KEY DATA FINDINGS
Rising hygiene awareness underpins the growing use of wipes
Nivea leads but private label gains ground
Supermarkets and hypermarkets cede ground to competitors
Polarisation of demand incorporating private label and premiumisation
Social media marketing complements retail e-commerce
Innovation and sustainable products to stimulate premium demand
Table 43 Retail Sales of Wipes by Category: Value 2019-2024
Table 44 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 46 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 47 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
Retail Tissue in Slovenia
KEY DATA FINDINGS
Heightened hygiene standards, convenience and a stronger offer boost the demand for paper towels
Private label competes strongly with the leading brands
Large modern grocery retailers dominate but distribution continues to diversify
Pocket handkerchiefs to be the most dynamic category
Wide scope for the development and growth of e-commerce in retail tissue
Cost-effective strategies to win over price-sensitive consumers
Table 49 Retail Sales of Tissue by Category: Value 2019-2024
Table 50 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 52 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 53 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
Rx/Reimbursement Adult Incontinence in Slovenia
KEY DATA FINDINGS
Higher public health investments, urbanisation and rising number of incontinence sufferers boost demand
Leading retail players hold sway in Rx/Reimbursement adult incontinence
Wider awareness of incontinence reduces stigma and encourages a search for solutions and protection
Upward growth trajectory amid a wide range of causes of incontinence
Innovation to meet the needs of an increasingly discerning consumer base
Need to overcome private and public healthcare challenges
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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-
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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