Tissue and hygiene in 2024: The big picture
2024 saw notable shifts in Thailand’s tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with these values, from sustainably sourced raw materials to items packaged with minimal environmental impact.
2024 key trends
Thailand’s tissue and hygiene market is thriving under multiple forces. Shoppers are gravitating towards new formulations and formats, particularly in categories such as facial tissue and toilet tissue, where they expect products to be soft yet durable, with eco-friendly attributes.
Competitive landscape
Tissue and hygiene sector in Thailand features intense competition among local and international companies of varying sizes. Berli Jucker Cellox is key domestic player, leveraging its strong local reputation for quality.
Retail developments
In 2024, significant changes in distribution are evident as modern trade channels, particularly hypermarkets, remain central to tissue and hygiene purchases in Thailand. Hypermarkets leads the retail landscape by offering broad product assortments that cater to diverse consumer budgets and preferences.
What next for tissue and hygiene?
Forecasts suggest a stable increase in current value sales across tissue and hygiene in the coming years, underpinned by expanding disposable incomes, increasing levels of urbanisation, and sustained awareness of hygienic practices. Domestic brands may continue to garner interest, particularly among mid-priced segments, due to their capacity to tailor products specifically to local tastes and conditions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Thailand?
- Which are the leading brands in Tissue and Hygiene in Thailand?
- How are products distributed in Tissue and Hygiene in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Thailand
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Thailand
KEY DATA FINDINGS
Enhancing hygiene and sustainability
Capturing niche opportunities
Business/industry leads distribution for overall AFH tissue and hygiene in 2024
Rising demand for quality products
Dynamic competition and tourism revival
Greater commitment to recycled materials
Retail Adult Incontinence in Thailand
KEY DATA FINDINGS
Growing importance of adult incontinence solutions
DSG International leads in 2024, amid shifting consumer demands
Growth constraints and channel diversification
Growing senior population and future gains
Changing retail dynamics
Competitive outlook and product innovation
Nappies/Diapers/Pants in Thailand
KEY DATA FINDINGS
Rising demand for comfort, convenience and sustainability
Intensified competition amid consolidated landscape
Hypermarkets leads distribution in 2024
Investing in premium quality and accessibility
Hypermarkets to maintain leadership as e-commerce rises
Navigating price controls and future trends
Menstrual Care in Thailand
KEY DATA FINDINGS
2024 sees robust expansion for menstrual care
Focus on sustainability and green innovations
Advancing comfort and broadening distribution
Future growth drivers in a stable environment
Competitive landscape and premium positioning
Transforming retail and embracing reusability
Wipes in Thailand
KEY DATA FINDINGS
Steady expansion for wipes in Thailand in 2024
Unicharm maintains overall leadership as Lison Vision rises fastest
Shifting distribution channels
Ongoing focus on hygiene and convenience
Evolving role of modern trade
Innovation and future competition
Retail Tissue in Thailand
KEY DATA FINDINGS
Shifting consumer behaviour and product appeal
Kimberly-Clark leads while private label expands
Distribution strategies and consumer priorities
Escalating demand and consumer awareness
Continued strength of modern retail channels
Ongoing innovation and sustainability efforts
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!