Select Country Report
Growth Continues, Although at a Slower Pace, While Polarisation Is Seen
Tissue and hygiene in the Dominican Republic demonstrated stable value growth of 3% in 2025, reaching DOP19,486 million, yet the pace of growth has moderated as the landscape matures and price competition intensifies. The appeal for investment remains strong due to robust consumer spending, a population of 11.5 million, and clear headroom for expansion in higher-value offerings, particularly those responding to the evolving needs of both younger and ageing consumers. The environment is defined by a pronounced split: while mass demand is driven by affordable, efficiency-focused products such as larger roll toilet paper and value-oriented private label, there is growing momentum for sensorial and wellness-led innovation in baby wipes, menstrual care, and adult incontinence, particularly among higher-income and younger demographics. To secure sustained growth, brands must pursue granular segmentation, invest in education, and combine affordability with product attributes such as dermatological validation, sensory benefits, and local relevance, leveraging both traditional and emerging retail channels to meet a broad spectrum of purchasing priorities.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Dominican Republic?
- Which are the leading brands in Tissue and Hygiene in Dominican Republic?
- How are products distributed in Tissue and Hygiene in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Dominican Republic
Growth Continues, Although at a Slower Pace, While Polarisation Is Seen
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Growth Continues, Although at a Slower Pace, While Polarisation Is Seen
Toilet Paper Continues to Rise as Gold Captures Value-Conscious Shoppers
Chart 2 Gold Focuses on Affordability and Minimalist Packaging, While Seeking a Connection to Local Identity
Nosotras and Familia Aroma Plus Win by Addressing New Consumer Priorities
Chart 3 Nosotras Leverages Portfolio Breadth, Scientific Validation, and Natural Ingredient Integration
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Paper Towels and Adult Incontinence to Capture New Demand as Needs Shift
Menstrual Care and Nappies/Diapers Will Adapt to Evolving Consumer Health Priorities
Chart 6 Analyst Insight for Tissue and Hygiene
Portfolio Segmentation and Education to Drive Business Model Evolution
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Scott and Nosotras Defend Their Positions as Price Rivalry Intensifies
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Colmados Defend Reach as Supermarkets Gain with Promotions
Retail E-Commerce Attracts Niche Shoppers but Remains Limited in Reach
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Menstrual Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Menstrual Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Dominican Republic
Key Data Insights
A Shift Towards Cost-Efficient Solutions
A Shift Towards Cost-Efficient Solutions
Tork’S Dispenser Strategy Drives Adoption in Away-From-Home Tissue Amid Price Pressures
Chart 19 Tork, with a Dual Strategy in Dispensers Focusing on Hygiene Safety and Efficiency in Spending
Generic Supply Intensifies, Challenging Branded Value Propositions
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Tourism and Ageing Population to Drive Sustained Growth
Product Customisation and Cost Efficiency Reshape Institutional Buying
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Tourism and a Growing Middle Class Drive Horeca Demand
Chart 24 Retail Channels 2020-2025
Chart 25 Economic Context for Away-from-Home
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Away-from-Home
Chart 29 Population 2020-2030
Chart 30 Consumer Expenditure 2020-2030
Chart 31 Population by Generation 2025
Retail Adult Incontinence in Dominican Republic
Key Data Insights
Demographic Change and Strengthening Middle Class Drive Growth
Demographic Change and Strengthening Middle Class Drive Growth
Líder Private Label Expands Access by Combining Affordability and Quality
Tena Repositions Incontinence as Holistic Wellness, Breaking Stigma Barriers
Chart 32 Leading Brands Increasingly Prioritise Skin Care Attributes and Destigmatisation
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Chart 35 Value Sales by Category 2025
Older Adults to Embrace Personalised and Sustainable Solutions as Demand Shifts
Moderate/Heavy Needs Drive Innovation and Fastest Value Gains
Chart 36 Forecast Value Sales 2020-2030
Chart 37 Forecast Value Sales by Category 2025-2030
Tena Expands Personalisation to Drive Loyalty and Capture New Users
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Pharmacy Chains Boost Reliability through Broad Access and Specialist Support
Online Pharmacy and Grocery Chains Increase Reach with Discreet Digital Offers
Chart 40 Retail Channels 2020-2025
Chart 41 Economic Context for Retail Adult Incontinence
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Retail Adult Incontinence
Chart 45 Population 2020-2030
Chart 46 Consumer Expenditure 2020-2030
Chart 47 Population by Generation 2025
Nappies/Diapers/Pants in Dominican Republic
Key Data Insights
Private Label and Value Brands Shift Parental Expectations on Quality and Price
Private Label and Value Brands Shift Parental Expectations on Quality and Price
Disposable Pants Grows as Parents Respond to New Product Features
Pampers and Aiwibi Leverage Skin Health and Sustainability to Capture Parent Loyalty
Chart 48 P&G Aligns Pampers with the Growing Trends of Parenting That Are Conscious of Preventative Health
Chart 49 Value Sales 2020-2030
Chart 50 Volume Sales 2020-2030
Chart 51 Value Sales by Category 2025
Brands to Deepen Value through Skin Care and Natural-Origin Materials
Disposable Pants Set to Outpace Nappies as Parents Seek Convenience
Eco-Conscious Parents Drive Demand for Sustainable Materials
Chart 52 Forecast Value Sales 2020-2030
Chart 53 Forecast Value Sales by Category 2025-2030
Distribuidora Corripio Cxa Narrows Gap as Value Brands Gain Ground
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Colmados and Supermarkets Expand Reach as Price Drives Channel Choice
Supermarkets Drive E-Commerce Adoption with Exclusive Online Offers
Chart 56 Retail Channels 2020-2025
Chart 57 Economic Context for Nappies/Diapers/Pants
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Nappies/Diapers/Pants
Chart 61 Population 2020-2030
Chart 62 Consumer Expenditure 2020-2030
Chart 63 Population by Generation 2025
Menstrual Care in Dominican Republic
Key Data Insights
Government Expands Access to Reduce Absenteeism
Government Expands Access to Reduce Absenteeism
Pantyliners Leads Volume as Value and Wellness Drive Growth
Chart 64 Value and Private Labels Are Evolving beyond Price-Only Positioning in Menstrual Care
Kotex Responds to Holistic Wellness Trend with Science-Backed Innovation
Chart 65 Value Sales 2020-2030
Chart 66 Volume Sales 2020-2030
Chart 67 Value Sales by Category 2025
Emerging Value Brands to Win Price-Conscious Shoppers with Bundle Offers
Pantyliner Suppliers to Extend Their Reach with Daily-Use Positioning and Value Packs
Lifecycle Wellness Strategies and Education Will Reshape Consumer Loyalty
Chart 68 Forecast Value Sales 2020-2030
Chart 69 Forecast Value Sales by Category 2025-2030
Nosotras Leverages Extensive Reach to Reinforce Dominance
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Supermarkets and Hypermarkets Strengthen Position with Private Label and Promotions
Online Launches and Promotions Extend Reach but Face Slow Adoption
Chart 72 Retail Channels 2020-2025
Chart 73 Economic Context for Menstrual Care
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Menstrual Care
Chart 77 Population 2020-2030
Chart 78 Consumer Expenditure 2020-2030
Chart 79 Population by Generation 2025
Wipes in Dominican Republic
Key Data Insights
Supermarkets Drive Wellness-Focused Innovation as Price Remains Key
Supermarkets Drive Wellness-Focused Innovation as Price Remains Key
Personal Wipes Outpaces Home Care Wipes as Usage Broadens
Tena’S Biodegradable Launch Sets New Standards for Health-Conscious Buyers
Chart 80 Health & Sustainability Narratives Are Converging in the Dominican Wet Wipes Category
Chart 81 Value Sales 2020-2030
Chart 82 Value Sales by Category 2025
Affordable Brands Will Reach New Users, with Personal Wipes Leading Growth
Sustainability Claims and Personalisation Will Drive Consumer Preferences
Chart 83 Forecast Value Sales 2020-2030
Chart 84 Forecast Value Sales by Category 2025-2030
Huggies and Pequeñín Expand Reach as Value Brands Gain Ground
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Hypermarket and Supermarket Promotions Drive Shopper Loyalty
Supermarket E-Commerce Platforms Fuel Gradual Online Expansion
Chart 87 Retail Channels 2020-2025
Chart 88 Economic Context for Wipes
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Wipes
Chart 92 Population 2020-2030
Chart 93 Consumer Expenditure 2020-2030
Chart 94 Population by Generation 2025
Retail Tissue in Dominican Republic
Key Data Insights
Sales Driven by Rising Population and the Essential Nature of Tissue Products
Sales Driven by Rising Population and the Essential Nature of Tissue Products
Private Label Appeals to Consumers Looking for Affordability
Kimberly-Clark Diversifies Portfolio as Consumers Value Sensorial Experiences
Chart 95 Scott, with a Focus on Sensory Experiences as a Competitive Differentiator
Chart 96 Value Sales 2020-2030
Chart 97 Volume Sales 2020-2030
Chart 98 Value Sales by Category 2025
Value Brands and Private Label Expand as Price Sensitivity Persists
Product Differentiation Shifts Towards Health, Scent and Eco Claims
Chart 99 Forecast Value Sales 2020-2030
Chart 100 Forecast Value Sales by Category 2025-2030
Familia, Scott and Domino Defend Their Positions as Private Label Narrows the Gap
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Colmados Face Pressure as Supermarkets Leverage Aggressive Pricing
Supermarkets Attract Younger Shoppers with Exclusive E-Commerce Offers
Chart 103 Retail Channels 2020-2025
Chart 104 Economic Context for Retail Tissue
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Retail Tissue
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!