Tissue and hygiene in 2024: The big picture
Tissue and hygiene in Lithuania witnessed steady value growth over 2024, despite rapidly cooling inflation. The consumption of key tissue products, notably toilet paper, is driven by demographic factors, with demand rising in 2024 due to a growing number of immigrants in the country.
2024 key trends
Retail tissue is the largest category by value sales in Lithuania, with population growth boosting volume sales of toilet paper and other essential items in 2024. The pursuit of value shaped buying decisions in retail tissue and other categories, with players using this strategy to win over shoppers.
Competitive landscape
Grigeo Grigiskes AB remains the largest player in tissue and hygiene due to its strong position in retail tissue, with its Grite brand of paper towels, toilet paper and facial tissues. Additionally, the company is a major producer of private label products.
Retail developments
Grocery retailers was the major channel for buying tissue and hygiene products in 2024. The modern channel is the central point of distribution for retail tissue, nappies/diapers/pants and menstrual care.
What next for tissue and hygiene?
Tissue and hygiene value sales are predicted to stagnate over the forecast period. Most categories are saturated with little scope to grow sales due to high levels of consumer price sensitivity.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Lithuania?
- Which are the leading brands in Tissue and Hygiene in Lithuania?
- How are products distributed in Tissue and Hygiene in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Lithuania
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Lithuania
KEY DATA FINDINGS
Slowdown in value sales performance
Away-from-home adult incontinence performs well
Importance of value and convenience
Economic considerations dictate outlook
Steady demand for away-from-home tissue
Cost-driven demand will shape the category
Retail Adult Incontinence in Lithuania
KEY DATA FINDINGS
Signs of stabilisation following rapid expansion of Rx supply
Essity AB holds its strong lead
Pharmacies garner three-quarters of value sales
Muted growth amid pressure from Rx products
E-commerce sales are well developed
Innovation focuses on creating underwear styles
Nappies/Diapers/Pants in Lithuania
KEY DATA FINDINGS
Challenging year for nappies/diapers/pants
Private label is taking on incumbent brands
Purchases mainly undertaken at modern retailers
Challenging outlook amid demographic shifts
Retailer strategies and private label dynamics
Targeting older kids will fuel the innovation pipeline
Menstrual Care in Lithuania
KEY DATA FINDINGS
Menstrual care sees lacklustre performance with sales mainly shaped by shifts between products
The Procter & Gamble Co is the standout player
Modern channel leads in terms of value share
Muted current value growth forecasted with slight volume decline
Slim towels to maintain dominance
Lack of innovation will stifle growth
Wipes in Lithuania
KEY DATA FINDINGS
Slowdown in demand for wipes
The Procter & Gamble Co holds its leading position
Modern retailers gain share in wipes
Mixed results for the wipes category
E-commerce faces growth potential
Demand for value will put innovations on the backburner
Retail Tissue in Lithuania
KEY DATA FINDINGS
Affordability is key for Lithuanians
Grigeo Grigiskes AB takes the lead
Modern retailers is leading channel by some margin
Muted growth for retail tissue
Convenience and seasonality to drive sales of boxed and pocket tissues
Resurgence of paper towels
Rx/Reimbursement Adult Incontinence in Lithuania
KEY DATA FINDINGS
Growth stabilises over 2024
Tena and Seni are the principal choice in Rx
Pharmacies are the only channel for acquiring prescriptions
Reliance on Rx support is expected to increase
Moderate/heavy products in higher demand
Pharmacies will remain key distribution channel
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!