Select Country Report
Vat Exemption Boosts Affordable Innovation
Tissue and hygiene in Bangladesh demonstrated moderate expansion in 2025, marked by a retail value of BDT21,751 million and year-on-year growth of 3%, driven by government policies that lowered barriers for local manufacturers and stimulated demand across income groups. Bangladesh stands out for the scale of its affordability-driven innovation and successful penetration into both lower- and middle-income demographics, supported by a positive macroeconomic climate and population growth. The market is attractive due to strong consumer demand, government incentives such as VAT exemptions on raw material imports effective until 2030, and a broadening consumer base, projected to reach 186 million by 2030, but it is also characterised by intensifying competition and pronounced consumer price sensitivity. Brands looking to succeed must prioritise accessible pricing, continuous product development focused on wellness and convenience, targeted pack size strategies, and agile distribution models that include emerging channels like vending machines alongside traditional offline retail. As consumer preferences evolve and awareness increases, the ability to deliver affordable, high-performance solutions and to differentiate through trust, ingredient safety, and distribution innovation will be decisive in capturing future growth.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Bangladesh?
- Which are the leading brands in Tissue and Hygiene in Bangladesh?
- How are products distributed in Tissue and Hygiene in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Bangladesh
Vat Exemption Boosts Affordable Innovation
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Vat Exemption Boosts Affordable Innovation
Clean Wellness Drives New Launches and Growth for Menstrual Care
Chart 2 Bangladesh’s First Dermatologically Tested Solution for Sensitive Care
Kinder Captures Demand for High-Absorbency, Affordable Nappies
Chart 3 High-Performance Absorbency Tailored for Long-Lasting Comfort
Meghna and Aci Automate Vending to Drive On-The-Go Hygiene Access
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Budget Shoppers to Accelerate Sales of Disposable Products as Awareness Grows
Nappies/Diapers/Pants to See Growth as Move to Disposable Drives Gains
Retail Adult Incontinence Set to Outpace All Other Categories as Demand for Hygiene Diversifies
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Square Toiletries Capitalises on Rising Brand Loyalty as Bashundhara Cedes Share
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Drugstores and Small Local Grocers Anchor Purchasing with Price Advantage and Access
Vending Machine Installations Reshape Access for Students and Workers
Online Channels Struggle as Consumers Demand Immediacy and Value
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Tissue and Hygiene
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Tissue and Hygiene
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Bangladesh
Key Data Insights
International Hotels Raise Standards by Investing in Branded Hygiene Solutions
International Hotels Raise Standards by Investing in Branded Hygiene Solutions
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Bashundhara Will Face Renewed Competition as Percetption of the Fresh Brand Improves
Custom-Branded Tissue Products to Maintain Growth, Especially in Horeca
Chart 20 Forecast Value Sales 2020-2030
Chart 21 Forecast Value Sales by Category 2025-2030
Bashundhara Leverages Product Range and Reputation to Defend Lead
Horeca Maintains Its Growth Trend as Tissue Products Become an Essential Part of Customer Service
Chart 22 Retail Channels 2020-2025
Chart 23 Economic Context for Away-From-Home Tissue and Hygiene
Chart 24 Real GDP Growth 2020-2030
Chart 25 Inflation 2020-2030
Chart 26 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 27 Population 2020-2030
Chart 28 Consumer Expenditure 2020-2030
Chart 29 Population by Generation 2025
Retail Adult Incontinence in Bangladesh
Key Data Insights
Urban Caregivers Drive Rapid Adoption of Tailored Adult Incontinence Solutions
Urban Caregivers Drive Rapid Adoption of Tailored Adult Incontinence Solutions
Social Media and Urban Lifestyles Reshape Hygiene Expectations and Purchasing
Chart 30 Value Sales 2020-2030
Chart 31 Volume Sales 2020-2030
Chart 32 Value Sales by Category 2025
International Brands to Leverage Digital Awareness to Expand Consumer Adoption
Large Pack Formats and Medical Guidance to Accelerate Moderate/Heavy Product Demand
Local Manufacturers to Invest in Technology as Eco-Friendly Demand Rises among Affluent Buyers
Chart 33 Forecast Value Sales 2020-2030
Chart 34 Forecast Value Sales by Category 2025-2030
Glory and Joly Retain Loyalty as Local Brands Enter
Chart 35 Company Shares 2025
Chart 36 Brand Shares 2025
Health and Beauty Specialists Sustain Shopper Loyalty with Convenience
Retail E-Commerce Struggles to Attract Buyers for Hygiene Products
Chart 37 Retail Channels 2020-2025
Chart 38 Economic Context for Retail Adult Incontinence
Chart 39 Real GDP Growth 2020-2030
Chart 40 Inflation 2020-2030
Chart 41 Consumer Context for Retail Adult Incontinence
Chart 42 Population 2020-2030
Chart 43 Consumer Expenditure 2020-2030
Chart 44 Population by Generation 2025
Nappies/Diapers/Pants in Bangladesh
Key Data Insights
Radiant Care Drives Demand for Disposable Pants with New Launches
Radiant Care Drives Demand for Disposable Pants with New Launches
Chart 45 Value Sales 2020-2030
Chart 46 Volume Sales 2020-2030
Chart 47 Value Sales by Category 2025
Local Investors Intensify the Competition, Which Will Prompt International Brands to Lose Share
Brand-Conscious Parents Will Drive Demand for Certified and Eco-Friendly Products
Chart 48 Forecast Value Sales 2020-2030
Chart 49 Forecast Value Sales by Category 2025-2030
Chu Chu by Silicon Corporation Sustains Leadership as Consumer Loyalty Persists
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Wholesalers and Traditional Shops Maintain Shopper Loyalty through Price and Availability
Retail E-Commerce Struggles for Relevance as Shoppers Favour Traditional Outlets
Chart 52 Retail Channels 2020-2025
Chart 53 Economic Context for Nappies/Diapers/Pants
Chart 54 Real GDP Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Nappies/Diapers/Pants
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025
Menstrual Care in Bangladesh
Key Data Insights
Radiant Care and Fresh Anonna Expand Access and Choice for Women and Girls
Radiant Care and Fresh Anonna Expand Access and Choice for Women and Girls
Chart 60 Innovation and Variety: New Market Entrants Address Diverse Consumer Needs
Disposable Period Pants Redefine Consumer Demand and Growth
Chart 61 Value Sales 2020-2030
Chart 62 Volume Sales 2020-2030
Chart 63 Value Sales by Category 2025
Budget Product Manufacturers to Capture Low-Income Demand with Affordable Innovation
Towels to Sustain Leadership Even as Disposable Period Pants Accelerates
Social Media and Peer Networks to Reshape Brand Preference and Product Adoption
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Forecast Value Sales by Category 2025-2030
Senora Strengthens Price Leadership as New Entrants Challenge Premium Space
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Health and Beauty Specialists Maintains Price-Driven Lead
Vending Machines Target Students as Convenience Reshapes Access
Retail E-Commerce Faces Price Barriers as Offline Remains Preferred
Chart 68 Retail Channels 2020-2025
Chart 69 Economic Context for Menstrual Care
Chart 70 Real GDP Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Menstrual Care
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Wipes in Bangladesh
Key Data Insights
Radiant Care Drives Shift to Affordable Skin-Friendly Solutions
Radiant Care Drives Shift to Affordable Skin-Friendly Solutions
Chart 76 Radiant Care Launches Kinder Wipes: Instant Comfort and Protection
Chart 77 Value Sales 2020-2030
Chart 78 Value Sales by Category 2025
Local Investment and Social Media to Fuel Wider Adoption as Prices Hold
Personal Wipes to Lead as Eco-Friendly and Fragranced Options Expand Appeal
Rising Competition and Product Diversity Reshape Brand Strategies and Margins
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Brands Sustain Loyalty by Prioritising Quality and Affordability
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Small Local Grocers Drive Value by Meeting Price and Access Needs
Retail E-Commerce Struggles to Gain Traction against Entrenched Offline Leaders
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Wipes
Chart 85 Real GDP Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Wipes
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Retail Tissue in Bangladesh
Key Data Insights
Price-Conscious Households Shift to Small Packs to Maintain Hygiene
Price-Conscious Households Shift to Small Packs to Maintain Hygiene
Toilet Paper and Facial Tissues Drive Essential Spending Choices
Chart 91 Value Sales 2020-2030
Chart 92 Volume Sales 2020-2030
Chart 93 Value Sales by Category 2025
Bashundhara Set to Face Mounting Pressure as Fresh Wins Consumer Trust
Toilet Paper to Outpace Facial Tissues as Affordability Drives Adoption
Investors Likely to Hold Back as Election Uncertainty Delays Product Innovation
Chart 94 Forecast Value Sales 2020-2030
Chart 95 Forecast Value Sales by Category 2025-2030
Bashundhara's Lead Narrows as Fresh Gains Favour through Retailer Incentives
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Small Local Grocers Maintains Dominance as Shoppers Seek Price and Convenience
Low Online Demand Limits Impact of Retail E-Commerce on Tissue Sales
Chart 98 Retail Channels 2020-2025
Chart 99 Economic Context for Retail Tissue
Chart 100 Real GDP Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for Retail Tissue
Chart 103 Population 2020-2030
Chart 104 Consumer Expenditure 2020-2030
Chart 105 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!