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Cargills Food City Attracts Price-Conscious Shoppers with Deep Discounts
Tissue and hygiene in Sri Lanka in 2025 demonstrates steady but slower value growth compared to prior years, as households remain cautious in their spending following a period of economic instability. The overall environment is attractive for brands able to compete on affordability, as aggressive discounting, bundle promotions, and a surge in private label offerings from major retailers such as Cargills Food City, Keells, and Spar have shifted consumer priorities away from brand loyalty towards visible savings and value. Essential products like nappies, diapers, and baby pants continue to lead in value sales, though the fastest retail volume gains are observed in adult incontinence, fuelled by a growing elderly population. Success in this landscape requires a focus on price-led strategies, innovative pack formats, and the ability to adapt to the evolving preferences of both value-driven and eco-conscious shoppers, as sustainability and convenience gradually become more important. Brands seeking to defend or grow their share must differentiate through purposeful innovation, targeted promotions, and responsiveness to demographic and retail channel shifts, rather than relying on legacy brand strength or premiumisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Sri Lanka?
- Which are the leading brands in Tissue and Hygiene in Sri Lanka?
- How are products distributed in Tissue and Hygiene in Sri Lanka?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Sri Lanka
Cargills Food City Attracts Price-Conscious Shoppers with Deep Discounts
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Cargills Food City Attracts Price-Conscious Shoppers with Deep Discounts
Chart 2 Cargills Food City Drives Affordability with Discounted Offers
Baby Diapers Drive Volume as Convenience and Trust Outweigh Price
Lemme Be Responds to Eco-Conscious Demand with Biodegradable Pads
Chart 3 Lemme Be Launches Biodegradable Sanitary Pads
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Cargills, Keells and Spar Set to Drive Value through Discount-Led Private Label Expansion
Retailers Expected to Boost Influence as Promotions and Private Label Outpace Brand Loyalty
Chart 6 Analyst Insight for Tissue and Hygiene
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Threadworks and International Cosmetics Defend Lead as Private Label Erodes Shares
Finex Introduces Car Tissue Canisters to Unlock New Occasions
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers and Health and Beauty Specialists Lead Distribution
E-Commerce Platforms Attract Niche Buyers but Remain Supplemental
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Tissue and Hygiene
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Tissue and Hygiene
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Sri Lanka
Key Data Insights
Finex Delivers Custom Tissue Solutions to Meet Horeca Branding Demands
Finex Delivers Custom Tissue Solutions to Meet Horeca Branding Demands
Chart 19 Finex Expands Customised Tissue Solutions
Leaflush Bamboo Boosts Premium Eco-Friendly Hygiene Options for Hospitality
Chart 20 Leaflush Introduces Eco-Luxury Bamboo Toilet Paper
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Horeca Operators Set to Drive Expansion by Targeting Non-Urban Clients
Luxury Hotels Poised to Raise Standards by Demanding High-Performance Tissue
Eco-Conscious Hotels Expected to Fuel Growth of Sustainable and Custom Solutions
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Hotels and Restaurants Drive Premium Tissue Adoption through Horeca Expansion
Softlux Leverages Modern Trade to Accelerate Premium Tissue Growth
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Away-From-Home Tissue and Hygiene
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Retail Adult Incontinence in Sri Lanka
Key Data Insights
Marvel Drives Demand with Bulk Discounts and Flexible Payments
Marvel Drives Demand with Bulk Discounts and Flexible Payments
Chart 33 Marvel Reduces Prices on Adult Diapers, Driving Value Demand
Friends Captures Value by Expanding Sizes and Targeting New Users
Daraz Accelerates Digital Access as Users Seek Privacy and Deals
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Marvel Set to Expand Sizing to Attract New User Segments and Drive Volume
Friends Expected to Leverage Affordability and Channel Reach to Strengthen Leadership
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Marvel Secures Loyalty through Promotions as Friends Gain Wider Access
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Pharmacies Maintain Dominance as Buyers Seek Privacy and Affordability
Daraz Drives E-Commerce Growth as Shoppers Embrace Flexible Payments
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Retail Adult Incontinence
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Retail Adult Incontinence
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Nappies/Diapers/Pants in Sri Lanka
Key Data Insights
Velona Cuddles Drives Shift to Pant Diapers with Night Protection
Velona Cuddles Drives Shift to Pant Diapers with Night Protection
Chart 49 Velona Launches Overnyts Pant Diapers with 12-Hour Night Protection
Baby Cheramy Strengthens Loyalty with Ai Diaper Helpdesk Launch
Chart 50 Baby Cheramy Launches Ai Diaper Helpdesk
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Pant-Style Innovation and Digital Support Expected to Accelerate Usage among New Parents
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Velona Cuddles Leverages Innovation and Trust to Consolidate Leadership
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Health and Beauty Specialists and Small Local Grocers Dominate Distribution
E-Commerce Leverages Premium Positioning to Gain Urban Parents
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Nappies/Diapers/Pants
Chart 60 Real GDP Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Nappies/Diapers/Pants
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Menstrual Care in Sri Lanka
Key Data Insights
Government Expands School Access and Affordability, Boosting Product Uptake
Government Expands School Access and Affordability, Boosting Product Uptake
Towels Maintain Leadership as Disposable Period Pants See Rapid Gains
Eva and Fems Drive Inclusion and Awareness, Reshaping Consumer Choices
Chart 66 Government Plans Reusable Pads to Tackle Period Poverty
Chart 67 Value Sales 2020-2030
Chart 68 Volume Sales 2020-2030
Chart 69 Value Sales by Category 2025
School Initiatives and Brand Activism Set to Drive New User Growth
Towels Expected to Hold Leadership as Disposable Period Pants Accelerate
Tax Reforms and Education Tonfuel Sustainable Product Adoption
Chart 70 Forecast Value Sales 2020-2030
Chart 71 Forecast Value Sales by Category 2025-2030
Eva and Fems Leverage Education to Sustain Dominance as Rivals Target Price-Sensitive Buyers
Whisper and Easy-Free Reshape Premium and Budget Offerings with Targeted Launches
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Pharmacies Lead Menstrual Care Retail Distribution
E-Commerce Expands with Urban Demand for Privacy and Niche Products
Chart 74 Retail Channels 2020-2025
Chart 75 Economic Context for Menstrual Care
Chart 76 Real GDP Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Menstrual Care
Chart 79 Population 2020-2030
Chart 80 Consumer Expenditure 2020-2030
Chart 81 Population by Generation 2025
Wipes in Sri Lanka
Key Data Insights
Value Brands and Bundle Deals Reshape Consumer Purchasing
Value Brands and Bundle Deals Reshape Consumer Purchasing
Chart 82 Bundle Discounts Push Growth in Low-Cost Wipes
Supermarkets Drive Bulk Purchases as Everyday Use Declines
Chart 83 Value Sales 2020-2030
Chart 84 Value Sales by Category 2025
Convenience-Focused Launches and E-Commerce Set to Reshape Consumer Behaviour
Personal Wipes Is Expected to Sustain Value through Portability and Specialist Claims
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Pee Bee Management Services Ltd Sustains Dominance as Rivals Lose Momentum
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Small Local Grocers Dominate as Proximity and Affordability Drive Wipes Purchases
E-Commerce Leverages Bundle Deals but Remains a Niche Player
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Wipes
Chart 91 Real GDP Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Wipes
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Retail Tissue in Sri Lanka
Key Data Insights
Spar and Finex Drive Value-Focused Buying as Affordability Dominates
Spar and Finex Drive Value-Focused Buying as Affordability Dominates
Chart 97 Spar Launches Affordable Private Label Tissues
Flora, Finex and Softlux Sustain Leadership as Toilet Paper Remains Essential
Finex’S Car Tissue Canister Expands Usage beyond the Home
Chart 98 Finex Launches Car-Friendly Facial Tissue Canister
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Spar, Keells and Cargills Poised to Expand Private-Label, Shifting Value Dynamics
Premium Tissue Gains Traction in Horeca as Budget Formats Expected to Lead at Home
Custom Formats and Innovation Set to Unlock New Profit Pools for Brands
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Flora Strengthens Position as Rivals Innovate to Gain Share
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Small Local Grocers Dominate as Households Prioritise Convenience
E-Commerce Platforms Leverage Discounts but Face Offline Preference
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Retail Tissue
Chart 108 Real GDP Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Retail Tissue
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
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- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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