Tissue and hygiene in 2024: The big picture
In 2024, tissue and hygiene in Bolivia witnessed a surge in current value growth, driven by a general increase in prices. Ongoing inflationary pressures and the shortage of dollars in the economy has pushed up costs for players, which were passed on to the end consumer.
2024 key trends
Retail tissue continues to be the largest category in current value sales during 2024, led by toilet paper, where price increases fuelled value growth. Nonetheless, value sales were lower compared to other categories due to the strong participation of the local industry.
Competitive landscape
Local producer Copelme SA continues to be the leading company in tissue and hygiene during 2024. The company's product portfolio is primarily focused on value-priced products, which has enabled it to gain value share in 2024.
Retail developments
Small local grocers continued to rank as the leading distribution channel in 2024. This channel is made up of small entrepreneurs concentrated in zonal markets, capital cities and rural areas throughout the country.
What next for tissue and hygiene?
High prices will continue to impinge on volume sales over the forecast period, continuing the trend seen in 2024. Prices will be adjusted in accordance with revenues and currency fluctuations, especially the dollar.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Bolivia?
- Which are the leading brands in Tissue and Hygiene in Bolivia?
- How are products distributed in Tissue and Hygiene in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Bolivia
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Bolivia
KEY DATA FINDINGS
Value growth is driven by price increases
Dynamism in away-from-home napkins category
Copelme SA offers customised napkins to businesses
Away-from-home tissue and hygiene sales to gain momentum
Economic constraints will result in lower business demand
Copelme SA diversifies its product offering to grow institutional sales
Retail Adult Incontinence in Bolivia
KEY DATA FINDINGS
Adult incontinence products witness falling sales
Zaimella de Bolivia’s Prudential brand surges ahead of Plenitud
Health and beauty specialists enjoy growth
Market dynamics and consumer behaviour in adult incontinence amid rising prices
Rising e-commerce sales in retail adult incontinence
Innovative mid-range products target value-seeking consumers
Nappies/Diapers/Pants in Bolivia
KEY DATA FINDINGS
Rising demand for larger diapers amid economic challenges
Kimberly Bolivia SA transfers portfolio to Importadora Logmark Esapro SA
Small local grocers gain marginal share over 2024
Price fluctuations in nappies/diapers/pants to fuel value growth
Collaborations to support e-commerce growth
Affordable brands to perform well in the forecast period
Menstrual Care in Bolivia
KEY DATA FINDINGS
Foreign currency shortage leads to sharp price increases
Nosotras brand strengthens its lead in menstrual care as ‘other’ brands gain share
Distribution channels shape menstrual care
Menstrual awareness campaigns and innovation to spearhead growth
E-commerce to be supported by digital payment solutions
Direct selling brands offer innovations and holistic approaches
Wipes in Bolivia
KEY DATA FINDINGS
Price rises in wipes underpins value growth
Surco Surco Importaciones SA has success with Babyñoño
The traditional channel stands out in wipes
Robust outlook for wipes
Growth of e-commerce in wipes supported by middle and high income groups
Innovation in cosmetic wipes amid sales decline
Retail Tissue in Bolivia
KEY DATA FINDINGS
Price increases encourage consumers to economise
Copelme SA strengthens its lead in retail tissue
Small local grocers take on the modern channel
Stable outlook for retail tissue
Copelme SA extends its Nacional brand
E-commerce channel has potential for growth
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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