Tissue and hygiene in 2024: The big picture
Sales of tissue and hygiene in Azerbaijan are recording further growth in both volume and value terms in 2024 as most products are perceived to be essential items. The inflation rate has slowed in the year; however, consumers remain price sensitive and players are seeking to attract consumers with deep discounts.
2024 key trends
Retail tissue remains the largest category as its products are deemed to be essential and are frequently used. It is consequently also recording further growth in both value and volume terms in 2024.
Competitive landscape
Mazarina MMC is the leading company in overall tissue and hygiene in 2024. The company leads menstrual care thanks to its successful marketing policy, wide range of products, as well as consumer trust in the Kotex brand.
Retail developments
The tissue and hygiene market is showing positive growth across all sales channels in 2024, including traditional retailers where consumers can find goods at lower prices; however, there is a risk of purchasing counterfeit goods due to grey imports, primarily from Turkey. Small local grocers remains the leading channel in the year despite losing share to modern grocery retailers, including supermarkets, which is the most dynamic distribution channel in 2024.
What next for tissue and hygiene?
Retail tissue is expected to register further moderate value and volume growth over the forecast period as many of the products are perceived to be essential items. The toilet paper and paper towels categories will experience dynamic growth driven by innovation and the anticipated active promotional campaigns from manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Azerbaijan?
- Which are the leading brands in Tissue and Hygiene in Azerbaijan?
- How are products distributed in Tissue and Hygiene in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Azerbaijan
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Azerbaijan
KEY DATA FINDINGS
Horeca growth drives demand
Away-from-home adult incontinence supported by rising awareness and an ageing population
Investment in production facilities expected
Horeca industry development to drive demand
Evolution of the AFH category is closely tied to tenders
Rising demand for eco-friendly options
Retail Adult Incontinence in Azerbaijan
KEY DATA FINDINGS
Rising awareness and an ageing population drive robust growth
Mazarina MMC leads, offering quality and reliable products
Health and beauty specialists lead as consumers trust pharmacists and value their recommendations
Growth driven by rising product awareness and availability, and an ageing population
E-commerce expansion
Innovation in response to demand
Nappies/Diapers/Pants in Azerbaijan
KEY DATA FINDINGS
Discounts and promotions drive demand
Intense competition in 2024
Rise of modern grocery retailers and e-commerce
Innovation and consumer education support future demand
Further growth of convenient e-commerce
Focus on eco-friendly and natural products
Menstrual Care in Azerbaijan
KEY DATA FINDINGS
Moderate growth supported by return to out-of-home lifestyles
Mazarina MMC maintains its lead in 2024
Small local grocers lead, but continue to lose share to supermarkets
Growth supported by an increasing number of working women, rising awareness and immigration
Convenience and lower prices will drive growth of e-commerce
Rise of eco-friendly options
Wipes in Azerbaijan
KEY DATA FINDINGS
Active lifestyles and convenience of wipes ensure further growth in 2024
Intense competition in baby wipes
Small local grocers retain their lead in 2024
Moderate growth as consumers prioritise health and hygiene
Price has to be right
Low interest in intimate wipes
Retail Tissue in Azerbaijan
KEY DATA FINDINGS
Promotions and discounts support sales
Qafqaz Paper Industry Co retains its clear lead in 2024
Modern grocery retailers appeal, offering a wider products variety and promotions
Essential nature of toilet paper and promotions support future demand
E-commerce expansion
Innovation to appeal to increasingly health-conscious and environmentally-aware consumers
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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