Tissue and hygiene in 2024: The big picture
Tissue and hygiene saw positive value and volume sales in Taiwan in 2024, albeit at slightly lower rates of growth than experienced in 2023. The main attributed reasons for this are changing social demographics such as falling birth rates, high costs in raw materials, shipping and logistics, and with inflationary pressures.
2024 key trends
Retail tissue and hygiene is a larger category than away-from-home tissue and hygiene, with retail tissue being the largest overall category in value terms. This is attributed to the fact retail tissue covers a large scope of products.
Competitive landscape
Kimberly-Clark Taiwan was the leading company in tissue and hygiene overall in Taiwan in 2024, although this player did see a small erosion of share compared to 2023. That said, second-placed company United Charm Co Ltd, which is in fairly close competition, also saw a small erosion of share, meaning this phenomenon is attributed to overall market dynamics rather than cannibalism from another company per se.
Retail developments
Retail offline remained stronger than retail online for retail tissue and hygiene overall in Taiwan in 2024, however, the online channel continues to grow strongly. Health and beauty specialists holds the overall strongest distribution share, however, it has seen its share decline slightly.
What next for tissue and hygiene?
Sales of tissue and hygiene are expected to remain on a positive trajectory over the forecast period. Retail adult incontinence is expected to see the strongest CAGR over the forecast period, followed by nappies/diapers/pants, then retail tissue and wipes expected to see similar CAGR, and with menstrual care expected to see the lowest level CAGR, albeit still positive.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Taiwan?
- Which are the leading brands in Tissue and Hygiene in Taiwan?
- How are products distributed in Tissue and Hygiene in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Taiwan
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Taiwan
KEY DATA FINDINGS
Away-from-home tissue and hygiene shows healthy growth
AFH adult incontinence fares well in hospitals, nursing homes, and long-term care facilities
Kimberly-Clark Taiwan cited as the leading player in AFH tissue and hygiene in Taiwan
AFH tissue and hygiene set to see ongoing healthy sales
Both international and local brands will remain present in AFH tissue and hygiene
Local governments have proven to show steady demand for AFH tissue and hygiene
Retail Adult Incontinence in Taiwan
KEY DATA FINDINGS
Retail adult incontinence is the big winner in tissue and hygiene in Taiwan
Vinda maintains its lead, albeit losing share, while United Charm gains
Health and beauty specialists remain the largest distribution channel, as e-commerce loses share and supermarkets gain
Retail adult incontinence is set to be the CAGR winner in tissue and hygiene
International brands dominate due to stronger entry barriers in adult incontinence
In-store sales expected to remain stronger than online
Nappies/Diapers/Pants in Taiwan
KEY DATA FINDINGS
Value and volume sales of nappies/diapers/pants see a stronger performance in 2024 compared to 2023
Procter & Gamble Taiwan Ltd maintains company lead, while United Charm’s MamyPoko is the leading brand
Health and beauty specialists maintain the largest distribution share, while e-commerce is hot on its heels
Nappies/diapers/pants expected to see a healthy CAGR
International players will lead the charge in product developments, while local players focus on affordability
E-commerce and warehouse clubs tipped to grow stronger
Menstrual Care in Taiwan
KEY DATA FINDINGS
Value sales in menstrual care supported by high prices, while volume remains in a slump
United Charm Co Ltd maintains its lead thanks to the success of its Sofy brand across menstrual care categories
Health and beauty specialists maintains the largest sole distribution share, while e-commerce continues to grow
Menstrual care is anticipated to show a relatively low CAGR overall, with a strong performance expected for tampons
International brands will remain strong, with smaller local players benefitting from niche developments
E-commerce will continue to grow as a strong sales channel
Wipes in Taiwan
KEY DATA FINDINGS
Wipes sees a healthy performance, with personal care wipes and general purpose wipes in the lead
Kang Na Hsiung maintains its lead thanks to strength of Carnation brand
Grocery retailers remains the main distribution channel for wipes, with retail e-commerce also holding a notable share
Wipes is expected maintain healthy growth, with the most dynamic CAGR expected in moist toilet wipes
Wipes set to remain divided between international and local players
Both online and offline channels will remain important over the forecast period
Retail Tissue in Taiwan
KEY DATA FINDINGS
Retail tissue benefits from the necessity of products such as paper towels and toilet paper
Local company Yuen Foong Yu has gained more momentum due to continuous product launches in 2023-2024
Retail e-commerce, warehouse clubs, and supermarkets are the most significant channels in retail tissue
Retail tissue will maintain a decent CAGR, with paper towels and toilet roll leading the charge
Retail tissue will remain divided between international and local players
E-commerce will remain strong, while brands will also collaborate with retailers
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels with Wings
- Standard Towels without Wings
-
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!