Tissue and hygiene in 2024: The big picture
Tissue and hygiene in Cameroon registered moderate value growth in 2024, with inflation and higher transportation costs still a factor following the elimination of fuel subsidies in 2023. Players in tissue and hygiene players focused on delivering affordable products through price adjustments to maintain consumer demand.
2024 key trends
Retail tissue is the largest and most dynamic category in tissue and hygiene, driven by affordability, convenience and strategic pricing. Pocket handkerchiefs are widely accessible at XAF100 per pack, while toilet paper is benefitting from lower prices providing a boost to volume sales.
Competitive landscape
Sitracel SA maintained pole position in tissue and hygiene with production capacity of 60 million toilet rolls/year, 250 million tissues/year, 20 million sanitary/napkins per year, and one million diapers/year. Its portfolio also remains the most extensive with its flagship brands Faytex (menstrual care) and Sita (retail tissue) ranking among the most popular household brands in the country.
Retail developments
There were no major changes in retailing development during 2024. Offline channels maintain their dominant position in the tissue and hygiene industry, spearheaded by small local grocers and supermarkets.
What next for tissue and hygiene?
Cameroon failed to reach the 3% inflation mark for 2024 set by CEMAC. However, with the gradual reduction in inflation observed since the third quarter of 2023, it is likely that inflation will slow down and come under control across the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Cameroon?
- Which are the leading brands in Tissue and Hygiene in Cameroon?
- How are products distributed in Tissue and Hygiene in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Cameroon
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Cameroon
KEY DATA FINDINGS
Robust growth for away-from-home paper napkins offset by negative growth in toilet paper
Blurred lines in the AFH tissue sector
Low demand levels will stifle category development
Moderate growth as infrastructure improves
Private sector and horeca businesses to drive sales
Customisation and minimal packaging will spearhead customisation
Nappies/Diapers/Pants in Cameroon
KEY DATA FINDINGS
Rising informal sales drive down average prices
Homebro Cameroon Ltd strengthens its lead
Access to single units gives small local grocers a stronghold
Rising demand from young mothers seeking convenience
In-store shopping will dominate amidst scepticism of e-commerce
Innovations to focus on mobility, comfort and absorbency
Menstrual Care in Cameroon
KEY DATA FINDINGS
Menstrual care registers strong growth
Homebro Cameroon Ltd extends its leading position in menstrual care
Small local grocers retain lead in distribution
Strong outlook for menstrual care as demand strengthens
E-commerce sales set to grow with help of mobile technology
Innovation will extend variety and bring sustainable options to the fore
Wipes in Cameroon
KEY DATA FINDINGS
Modest growth for wipes despite supply disruptions
Homebro Cameroon Ltd drives innovation in wipes with affordable, dual-function brand
Supermarkets lead the distribution of wipes due to trust and reliability
Modest growth fuelled by baby wipes
Limited evolution in e-commerce sales
Multifunctionality and healthier ingredients to shape future of wipes
Retail Tissue in Cameroon
KEY DATA FINDINGS
Strong demand amid rising transportation costs and supply chain challenges
Sitracel SA strengthens position with extensive portfolio
Supermarkets flourish by aligning with local producers and offer greater variety
Expansion of local manufacturing and rising costs to impact retail tissue sector
Mobile vendors to remain a key channel in retail tissue
Eco-friendly products poised to gain traction from low base
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
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-
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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