Tissue and hygiene in 2024: The big picture
Total current value sales growth for tissue and hygiene in Algeria in 2024 was slightly weaker than that recorded in 2023. This was partly explained by more intense price competition amidst the gradual easing of inflationary pressures related to the global rebound from the pandemic and Russia’s invasion of Ukraine.
2024 key trends
Nappies/diapers/pants remained by far the largest of the main tissue and hygiene categories in value terms in 2024. While it continued to see volume and current value sales increase, growth in both respects was down moderately on 2023.
Competitive landscape
Local manufacturer Faderco SpA remained the clear leader in tissue and hygiene in Algeria in 2024 thanks an extensive portfolio that spans multiple categories and contains several well-established brands with wide distribution coverage, strong advertising support and trusted reputations for offering good quality at reasonable prices. It was also the most dynamic company with regard to total current value sales growth, and recorded the largest overall share gain as compared to 2023.
Retail developments
Small local grocers continued to dominate retail tissue and hygiene distribution in Algeria in 2024. These types of outlets significantly outnumber competing grocery and non-grocery formats, particularly outside of big cities.
What next for tissue and hygiene?
Tissue and hygiene in Algeria is poised to perform well throughout the forecast period, with solid growth in total current value sales projected and most categories anticipated to register consistently positive results in volume terms. The expansion of the market will continue to be underpinned by favourable demographic factors, rising urbanisation and improvements in personal and domestic hygiene standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Algeria?
- Which are the leading brands in Tissue and Hygiene in Algeria?
- How are products distributed in Tissue and Hygiene in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Algeria
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Away-From-Home Tissue and Hygiene in Algeria
KEY DATA FINDINGS
AFH categories continue to profit from improvements in public hygiene standards
Local producers remain dominant in concentrated competitive environment
Sustainability credentials become a more important selling point
AFH napkins will continue to be the biggest and best performing category
AFH adult incontinence set to remain a niche area
Investment in digitalisation strategies expected to rise
Retail Adult Incontinence in Algeria
KEY DATA FINDINGS
Population ageing continues to boost demand
Faderco strengthens its already dominant position
Health and beauty specialists remains the leading distribution channel
Need for adult incontinence products will continue to grow as population ages
Distribution value share of e-commerce expected to rise
Rising consumer expectations likely to encourage added-value launches
Nappies/Diapers/Pants in Algeria
KEY DATA FINDINGS
Sales remain buoyant despite slowing birth rates
Hayat retains overall lead with its Molfix brand
Nappies/diapers/pants distribution is dominated by small local grocers
High birth rates and growing desire for convenience will continue to lift demand
E-commerce set to gain importance as a distribution channel
Sustainability concerns will create opportunities and challenges
Menstrual Care in Algeria
KEY DATA FINDINGS
Overall demand remains robust but trading down to cheaper options persists
Faderco continues to dominate menstrual care
Distribution still heavily concentrated in the small local grocers channel
Rising participation of women in Algeria’s workforce will continue to boost demand
Sustainability and health concerns set to gain influence over innovation
Further distribution gains anticipated for the e-commerce channel
Wipes in Algeria
KEY DATA FINDINGS
Volume growth rates slow but overall demand remains reasonably resilient
Leading company Hygienix loses ground to other domestic producers
Small local grocers channel continues to dominate wipes distribution
Convenience factor and hygiene concerns will continue to broaden appeal of wipes
Sales via e-commerce platforms expected to remain strong
Hypoallergenic and eco-friendly products likely to be focal points for innovation
Retail Tissue in Algeria
KEY DATA FINDINGS
Favourable demographic trends and rising hygiene standards buoy sales
Faderco maintains its commanding lead
Small local grocers remains the leading distribution channel but loses ground
Overall demand for retail tissue products expected to continue rising steadily
Migration of sales from store-based retailers to e-commerce platforms set to persist
All categories likely to witness the launch of more eco-friendly products
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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-
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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-
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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-
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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-
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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-
- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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