Select Country Report
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Tissue and hygiene in Laos demonstrated notable resilience in 2025, achieving current value sales of LAK677 billion, an 11% increase year-on-year, outperforming many regional counterparts where premiumisation is more pronounced. This robust performance was driven by a sharp consumer focus on affordability, with pronounced demand for bulk formats and smaller unit packs as inflation and a 91% surge in electricity prices further constrain purchasing power.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Laos?
- Which are the leading brands in Tissue and Hygiene in Laos?
- How are products distributed in Tissue and Hygiene in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Laos
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Kuma’S Convenient Hanging Tissues Boost Demand for Easy-Use Formats
Chart 2 Kuma Introduced Bear Hanging Tissues Format in 2025
Mamypoko Launch Meets Demand for Gentle, Skin-Friendly Solutions among Young Families
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Local Manufacturers to Expand Bulk Options as Households Seek Affordability
Supermarkets to Drive Growth of Convenient Retail
Urban Lifestyles to Fuel Demand for Convenience Innovation
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Unicharm Leverages Brand Loyalty and Distribution to Sustain Leadership
Chart 7 Analyst Insight for Tissue and Hygiene
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Offline Grocery Stores Strengthen Loyalty with Bulk Tissue Deals
Social Media Sellers and Delivery Apps Drive E-Commerce Expansion
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Tissue and Hygiene
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Tissue and Hygiene
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Laos
Key Data Insights
Bulk Pack Adoption by Restaurants Drives Value-Focused Purchasing
Chart 18 Key Industry Trends for Away-From-Home Tissue and Hygiene
Bulk Pack Adoption by Restaurants Drives Value-Focused Purchasing
Chart 19 Demand for Larger Pack Sizes Grows as AFH Buyers Seek Cost Efficiency
Pop-Up Tissue Packs Replace Rolls in Urban Eateries for Greater Efficiency
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Wet Markets and Grocery Retailers Enable Restaurants to Optimise Bulk Procurement
Pop-Up Tissues Gain Ground as Convenience Trumps Traditional Formats
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Local Grocery Stores Secure Business Loyalty through Bulk Pricing
Chart 24 Retail Channels 2020-2025
Chart 25 Economic Context for Away-From-Home Tissue and Hygiene
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 29 Population 2020-2030
Chart 30 Consumer Expenditure 2020-2030
Chart 31 Population by Generation 2025
Retail Adult Incontinence in Laos
Key Data Insights
Brands Leverages Convenience and Active Living to Drive Demand for Pull-Up Pants
Chart 32 Key Industry Trends for Retail Adult Incontinence
Brands Leverages Convenience and Active Living to Drive Demand for Pull-Up Pants
Lifree’S Charcoal Absorbent Pants Meet Wellness and Hygiene Demands
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Chart 35 Value Sales by Category 2025
Chart 36 Lifree Introduced Comfortable Absorbent Pants with Charcoal Absorbent Core
Supermarkets and Health and Beauty Specialists to Reshape Brand Choice as Households Prioritise Affordability
Pull-Up Pants and Easy-Change Designs to Outperform as Caregivers Seek Convenience
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Certainty and Lifree Reinforce Their Lead as New Launches Shift Brand Dynamics
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Hypermarkets and Health and Beauty Specialists Attract Shoppers with Promotions and Convenience
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Retail Adult Incontinence
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Retail Adult Incontinence
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Nappies/Diapers/Pants in Laos
Key Data Insights
Leading Players Accelerate Convenience Offerings as Inflation Drives Value Focus
Chart 49 Key Industry Trends for Nappies/Diapers/Pants
Leading Players Accelerate Convenience Offerings as Inflation Drives Value Focus
Chart 50 MamyPoko Introduced MamyPoko Pants Premium Perfect Dry in Lao
Brands Expand Value Appeal with Bulk Pants and Licensed Designs
Mamypoko and Government Partnership Advances Organic and Wellness Positioning
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Retailers to Harness Digital and Logistics Integration to Boost Convenience
Bulk Formats and Promotions to Drive Value-For-Money Competition
Pants Formats to Accelerate as Urban Lifestyles Reshape Preferences
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Mamypoko and Babylove Defend Leadership as Elleair Intensifies Competition
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Hypermarkets Expand Reach as Small Grocers Lose Share
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Nappies/Diapers/Pants
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Nappies/Diapers/Pants
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Menstrual Care in Laos
Key Data Insights
Sofy Leverages Influencer Campaigns to Drive Premium Product Uptake
Chart 66 Key Industry Trends for Menstrual Care
Sofy Leverages Influencer Campaigns to Drive Premium Product Uptake
Chart 67 Sofy IUntroduced the Sofy Cooling Fresh Yuzu to the Lao Market in April 2025
Elis Capitalises on Wellness Trend to Grow Skin-Friendly Sales
Chart 68 “Elis” Has Become Widely Regarded as a Skin-Friendly Brand
Brands Maintain Loyalty through Small-Pack Innovation and Pricing
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Brands to Drive Small-Pack Sales as Urban Shift Boosts Innovation
Social Media to Reshape Brand Engagement and Sales
Cooling and Comfort Features Win Budget-Conscious Urban Shoppers
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Unicharm Leverages Youth Marketing and Product Variety to Sustain Leadership
Chart 74 Analyst Insight for Menstrual Care
Elis Targets Urban Youth with Premium Positioning and Roadshows
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Sofy and Laurier Sustain Leadership through Local Grocers and Small Packs
Health and Beauty Specialists Drive Channel Diversification and Premiumisation
Mobile Platforms and Urban E-Commerce Partnerships Accelerate Online Towel Sales
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Menstrual Care
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Menstrual Care
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Wipes in Laos
Milako Drives Value-Focused Purchasing as Living Costs Rise
Chart 85 Key Industry Trends for Wipes
Milako Drives Value-Focused Purchasing as Living Costs Rise
Chart 86 Milako Private Lable Bulk Wipes Launched to Meet Affordability Demand
Mamypoko and Kuma Capture Demand for Wellness and Portability
Chart 87 MamyPoko Leverages Clean Wellness Wipes
Social Commerce Channels to Reshape Shopping Habits for Urban Parents
Personal Wipes to Outpace Cleaning Products as Ingredient Scrutiny Intensifies
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Mamypoko Leverages Distribution Strength to Defend Leadership as Kuma Expands Urban Reach
Kuma Accelerates Growth with Innovative Mini-Packs and Localised Marketing
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Supermarkets and Convenience Stores Drive Growth through Convenience and Visibility
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Wipes
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Wipes
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Retail Tissue in Laos
Key Data Insights
Sokthavy Supermarket Expands Soft-Pack Formats to Meet Evolving Demand
Chart 100 Key Industry Trends for Retail Tissue
Sokthavy Supermarket Expands Soft-Pack Formats to Meet Evolving Demand
Chart 101 Sokthavy Supermarket Launches Its Own Soft-Pack Tissue Brand Across Its Store Network
Multipacks Drive Affordability as Value Overtakes Volume Growth
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Manufacturers to Scale Local Production to Drive Affordable Bulk Packs
Pull-Down and Pop-Up Packs Displace Traditional Rolls as Bulk Demand Rises
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Top Players Maintain Lead as Brands Compete with New Formats
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Small Local Grocers Sustain Leadership as Urban Shoppers Seek Bulk Value
Social Media and Apps Drive New E-Commerce Options for Bulk Tissue
Chart 109 Retail Channels 2020-2025
Chart 110 Economic Context for Retail Tissue
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Retail Tissue
Chart 114 Population 2020-2030
Chart 115 Consumer Expenditure 2020-2030
Chart 116 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!