Tissue and hygiene in 2024: The big picture
Tissue and hygiene saw strong current value growth in Jordan in 2024. Growth was driven by a number of factors, including ongoing urbanisation and increased consciousness of the significance of cleanliness and hygiene.
2024 key trends
The rising number of women entering the paid workforce was an important factor in the development of tissue and hygiene at the end of the review period. Most notably, this impacted menstrual care, with women engaging in more socially visible activity and having greater financial independence.
Competitive landscape
Al Sanabel Converting Industries Co Ltd remained the leading company in overall tissue and hygiene in Jordan in 2024, and was also the most dynamic player during the year. The company benefits from being a local player, as many Jordanian consumers prefer to support domestic businesses.
Retail developments
Small local grocers was the leading distribution channel for tissue and hygiene in 2024. These stores have a widespread presence across the country.
What next for tissue and hygiene?
The tissue and hygiene market is expected to see further growth in Jordan over the forecast period. Retail developments will play a part in the process, with the expansion of modern grocery retailing providing consumers with access to a wider range of products, often at competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Jordan?
- Which are the leading brands in Tissue and Hygiene in Jordan?
- How are products distributed in Tissue and Hygiene in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Jordan
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
Key Data Findings
2024 Developments
Growth in the female population, and increasing education and empowerment
Procter & Gamble leads in menstrual care
Small local grocers channel is the key contributor to sales of menstrual care products
Prospects and Opportunities
Menstrual care expected to maintain growth trend
E-commerce channel set to make a greater contribution to sales of menstrual care
High purchasing power of Jordanian households can support product innovation
Category Data
Key Data Findings
2024 Developments
Nappies/diapers/pants faces challenge of falling birth rates
Al Sanabel Converting Industries Co leads nappies/diapers/pants
Small local grocers the largest distribution channel in nappies/diapers/pants
Prospects and Opportunities
Sales of nappies/diapers/pants expected to decline in the long run
E-commerce to become increasingly important
Opportunities for innovations such as smart nappies and ultra-absorbent materials
Category Data
Key Data Findings
2024 Developments
Adult incontinence continues to grow, driven by growing elderly population
Fine leads adult incontinence
Pharmacies a key channel for adult incontinence products
Prospects and Opportunities
Sales of adult incontinence expected to see continued solid growth
E-commerce set to make increasing contribution to sales of adult incontinence products
Innovations to focus on affordability and efficiency
Category Data
Key Data Findings
2024 Developments
Rising demand for personal wipes
Munir Sukhtian Group the leading player in personal wipes
Supermarkets channel the key contributor to sales of personal wipes
Prospects and Opportunities
Personal wipes expected to maintain steady growth
Further expansion of e-commerce
Innovations expected in the forecast period
Category Data
Key Data Findings
2024 Developments
Retail tissue showing solid growth
Nuqul leads retail tissue
Small local grocers key to distribution of retail tissue products
Prospects and Opportunities
Further growth ahead
E-commerce to establish presence in category
Eco-friendly products to enter the market.
Category Data
Key Data Findings
2024 Developments
Away-from-home tissues in decline due to fall in tourism activities
Nuqul Group plays key role in AFH market
No significant presence for away-from-home adult incontinence
Prospects and Opportunities
AFH tissue and hygiene set to see growth
Digitalisation set to nurture e-commerce and B2B platforms
Customisation set to be the key to innovation in the AFH tissue market
Category Data
The following categories and subcategories are included:
Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
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-
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- Light Adult Incontinence
- Moderate/Heavy Adult Incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
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- Standard Towels with Wings
- Standard Towels without Wings
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- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels without Wings
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- Menstrual Care Including Intimate Wipes
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-
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
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- Rx/Reimbursement adult incontinence
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-
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- AFH Adult Incontinence
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- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
- Rx/Reimbursement adult incontinence
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- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
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- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
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-
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- AFH Napkins
- Retail Napkins
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- AFH Tablecloths
- Retail Tablecloths
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-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
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-
- AFH Paper Towels
- Retail Paper Towels
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- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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This report originates from Passport, our Tissue and Hygiene research and analysis database.
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