Select Country Report
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Despite ongoing cost-of-living constraints and subdued value growth in 2025, tissue and hygiene in Jordan demonstrated notable resilience relative to regional peers, with retail sales reaching JOD285 million and robust volume supported by essentials-focused consumption. The attractiveness of this landscape is underpinned by the dominance of local manufacturers who continue to outpace international competitors through price leadership, efficient pack sizing, and local sourcing, enabling them to respond quickly to economic pressures and shifting consumer sentiment.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Jordan?
- Which are the leading brands in Tissue and Hygiene in Jordan?
- How are products distributed in Tissue and Hygiene in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Jordan
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Key Data Insights
Chart 1 Key Industry Trends for Tissue and Hygiene
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Chart 2 Nuqul Group Offers Fine Baby Diapers in Mega Saving Bulk Packages
Nappies and Diapers Drive Growth as Essentials Outpace Non-Essentials
Brands Target Sensitive Consumers with Clean Label Launches
Chart 3 Kimberly-Clark? Expands Natural Line for Clean Wellness Consumers
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Local Brands to Win Trust as Affordability Drives Household Choices
E-Commerce and Local Partnerships to Reshape Distribution and Loyalty
Population Ageing and Rising Costs to Inform Product Innovation and Value
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Local Players Capitalise on Affordability to Defend Share
Chart 8 Analyst Insight for Tissue and Hygiene
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers Sustain Lead through Bundle Strategies
Retail E-Commerce Accelerates as Families Seek Value and Convenience
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Tissue and Hygiene
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Tissue and Hygiene
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Away-From-Home Tissue and Hygiene in Jordan
Key Data Insights
Fine Hygienic Holding Leverages Wellness Expansion to Deepen Client Loyalty
Fine Hygienic Holding Leverages Wellness Expansion to Deepen Client Loyalty
Chart 19 Fine Hygienic Holding Accelerates Holistic Expansion into Wellness
E-Commerce Streamlines Institutional Purchasing and Boosts Efficiency
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Smart Dispenser Adoption to Reshape B2b Supplier Competition
Economy-Plus Tissue to Win Long-Term Contracts with Horeca and Smes
Green Procurement Mandates to Drive Demand for Recycled Fibre and Biodegradable Wipes
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Bulk Procurement Drives Institutional Loyalty and Stable Supply
Chart 24 Retail Channels 2020-2025
Chart 25 Economic Context for Away-From-Home Tissue and Hygiene
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 29 Population 2020-2030
Chart 30 Consumer Expenditure 2020-2030
Chart 31 Population by Generation 2025
Retail Adult Incontinence in Jordan
Key Data Insights
Brands Drive Bulk Sales as Price Sensitivity Intensifies
Brands Drive Bulk Sales as Price Sensitivity Intensifies
Chart 32 Nuqul Group Offers Value Bulk Packs to ?Meet Affordability Demand
Nuqul Group Boosts Demand for Moderate and Heavy Solutions through Affordable Bundles
Chart 33 Nuqul Group's Different Size Pants for Elders Seeking Convenience and Discretion
E-Commerce Accelerates Discreet Purchasing and Broadens Access to Bulk Offers
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Health and Beauty Specialists and E-Commerce to Redefine Trust and Convenience for Carers
Big Brands to Leverage Clinical Credentials to Justify Premium Pricing and Loyalty
Urban Seniors to Drive Demand for Dignity and Discretion in Design
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Fine Care Secures Lead as Rivals Lose Ground on Trust
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Health and Beauty Specialists Reinforce Trust as Caregivers Seek Guidance and Discretion
Online Platforms Attract Caregivers with Privacy and Convenience
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Retail Adult Incontinence
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Retail Adult Incontinence
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Nappies/Diapers/Pants in Jordan
Key Data Insights
Mega Pack Offerings Drive Household Loyalty as Prices Rise
Chart 49 Key Industry Trends for Nappies/Diapers/Pants
Mega Pack Offerings Drive Household Loyalty as Prices Rise
Chart 50 Nuqul Group's Fine Baby Diapers in Mega Packs
Brands Expand Baby Pants to Meet Demand From Working Mothers
Quick-Commerce Model Transforms Parents’ Shopping Habits
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Local Competitors to Challenge Global Dominance with Affordable Innovation
Disposable Pants to Attract Working Parents Seeking Daily Convenience
Quick-Commerce Partnerships to Boost Online Visibility and Bulk Sales
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Sanabel Babylife Leverages Local Appeal to Outperform Multinationals
Chart 56 Market Insights for Nappies/Diapers/Pants
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Small Local Grocers Lead as Supermarkets Retain Parent Loyalty through Promotions and Bulk Packs
E-Commerce Accelerates as Urban Parents Seek Convenience with Delivery Apps
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Nappies/Diapers/Pants
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Nappies/Diapers/Pants
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Menstrual Care in Jordan
Key Data Insights
Top Player, Procter & Gamble, Leverages Value Packs to Drive Affordability and Volume Resilience
Chart 67 Key Industry Trends for Menstrual Care
Top Player, Procter & Gamble, Leverages Value Packs to Drive Affordability and Volume Resilience
Chart 68 Procter & Gamble Value Pack Always Sanitary Pads
Kimberly-Clark’S Natural Line Addresses Rising Demand for Skin-Safe Innovation
Local Brands Capture Value as Boycotts and Economic Pressures Shift Buying Habits
Chart 69 Kimberly-Clark Expands Natural Line to Meet Clean Wellness Demand
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Online Platforms to Enable Discreet Purchasing as Young Consumers Prioritise Privacy
Brands to Combine Affordability with Wellness Claims to Gain Consumer Trust
Local Sourcing and Promotions to Strengthen Resilience Amid Economic Pressures
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Procter & Gamble Adapts Pricing While Local Brands Gain Ground
Chart 75 Market Insights for Menstrual Care
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Retailers Drive Multipack Sales with Promotions
Online Platforms Accelerate as Privacy and Convenience Shape Buying Habits
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Menstrual Care
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Menstrual Care
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Wipes in Jordan
Key Data Insights
Nuqul Group Drives Value-Led Shift as Consumers Abandon Multinationals
Chart 86 Key Industry Trends for Wipes
Nuqul Group Drives Value-Led Shift as Consumers Abandon Multinationals
Chart 87 Nuqul Group Offers Affordable Brand Line, Lido
Local Brands Capture Health-Conscious Parents with Water-Based Wipes
Chart 88 Al Sanabel Co. Leverages Clean Wellness with Water-Based Baby Wipes
E-Commerce and Social Platforms Enable Bulk Shopping and Discreet Purchases
Chart 89 Value Sales 2020-2030
Chart 90 Value Sales by Category 2025
Local Brands to Expand Online Offering as Digital-First Strategies Outpace Tradition
Personal Wipes to Maintain Lead as On-The-Go Formats Gain Traction
Chart 91 Forecast Value Sales 2020-2030
Chart 92 Forecast Value Sales by Category 2025-2030
Local Players Capitalise on Clinical Branding to Outpace Global Rivals
Chart 93 Market Insights for Wipes
Chart 94 Company Shares 2025
Chart 95 Brand Shares 2025
Supermarkets and Hypermarkets Retain Family Shoppers with Value Packs
E-Commerce Attracts New Buyers with Bulk Offers and Convenience
Chart 96 Retail Channels 2020-2025
Chart 97 Economic Context for Wipes
Chart 98 Real Gdp Growth 2020-2030
Chart 99 Inflation 2020-2030
Chart 100 Consumer Context for Wipes
Chart 101 Population 2020-2030
Chart 102 Consumer Expenditure 2020-2030
Chart 103 Population by Generation 2025
Retail Tissue in Jordan
Key Data Insights
Wadi Al-Rafidain Wins over Price-Conscious Shoppers with Value Packs
Wadi Al-Rafidain Wins over Price-Conscious Shoppers with Value Packs
Chart 104 Wadi Al-Rafidain Co. Offers Value Pack Facial Tissues to Meet Affordability Demand
Fine Prestige Drives Premiumisation While Affordability Remains Critical
Chart 105 Nuqul Group Launched Sterile Facial Tissues as Clean Wellness Offering
Chart 106 Value Sales 2020-2030
Chart 107 Volume Sales 2020-2030
Chart 108 Value Sales by Category 2025
Local Brands to Leverage Loyalty to Defend Volume Growth
Facial Tissue to Lead as Price Trumps Premiumisation
Delivery Platforms to Reshape Tissue Sales as Value Overtakes Brand Power
Chart 109 Forecast Value Sales 2020-2030
Chart 110 Forecast Value Sales by Category 2025-2030
Fine Secures Digital Exclusivity to Extend Leadership as Rivals Lose Ground
Chart 111 Company Shares 2025
Chart 112 Brand Shares 2025
Supermarkets Leverage Bulk Promotions to Capture Family Spend
Chart 113 Retail Channels 2020-2025
Chart 114 Economic Context for Retail Tissue
Chart 115 Real Gdp Growth 2020-2030
Chart 116 Inflation 2020-2030
Chart 117 Consumer Context for Retail Tissue
Chart 118 Population 2020-2030
Chart 119 Consumer Expenditure 2020-2030
Chart 120 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Tissue and Hygiene
-
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
-
-
-
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
-
- Rx/Reimbursement adult incontinence
-
-
-
- AFH Adult Incontinence
-
-
- Liners
- Light Pads
- Other Light Adult Incontinence
-
- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
-
- Rx/Reimbursement adult incontinence
-
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
-
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
-
-
-
-
-
- AFH Napkins
- Retail Napkins
-
- AFH Tablecloths
- Retail Tablecloths
-
-
-
- AFH Boxed Facial Tissues
- Retail Boxed Facial Tissues
- Pocket Handkerchiefs
-
-
- AFH Paper Towels
- Retail Paper Towels
-
- AFH Toilet Paper
- Retail Toilet Paper
- AFH Wipers
-
-
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!