Select Country Report
Local Production Boosts Sales and Affordability
Home care in Angola demonstrated robust growth in 2025, driven by local production and increasing demand for affordable, multifunctional products. The total retail value reached AOA190,588 million, representing a 14% growth from 2024, with laundry care being the largest category and surface care experiencing dynamic growth due to rising health and hygiene awareness. With a forecast CAGR of 17% to AOA411,720 million by 2030, the market presents an attractive opportunity for brands that deliver value through innovative, cost-effective solutions.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Angola?
- Which are the leading brands in Home Care in Angola?
- How are products distributed in Home Care in Angola?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Angola
Local Production Boosts Sales and Affordability
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Local Production Boosts Sales and Affordability
Laundry Care Remains Largest, While Healthand Wellness Gains Traction
Multifunctionality Reshapes Product Offerings
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Consumer Demand for Affordability to Drive Future Growth
Chart 5 Analyst Insight for Home Care
Domestic Manufacturing Expected to Continue Rising
Multifunctionality Expected to Shape Business Landscape
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Strategic Adaptations
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets Remain a Popular Home Care Distribution Channel
Retail E-Commerce Faces Challenges in Angolan Home Care
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Home Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Home Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Air Care in Angola
Key Data Insights
Local Brands Drive Growth with Culturally Attuned Offerings
Local Brands Drive Growth with Culturally Attuned Offerings
Spray/Aerosol Air Fresheners Remain Largest Category
Sustainability Gains Traction among Urban Consumers
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Shift in Consumer Preferences to Drive Growth
Spray/Aerosol and Care Air Fresheners to Maintain Positions
Sustainability to Drive Innovation and Demand
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Local Companies Maintain Lead with Affordable, Culturally Relevant Offerings
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets Lead Sales of Air Care Products
Informal Stalls Remain Vital for Price-Sensitive Shoppers
Retail E-Commerce Has Limited Presence Due to Infrastructural Challenges
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Air Care
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Air Care
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bleach in Angola
Key Data Insights
Local Brands Drive Sales with Affordable Pricing
Local Brands Drive Sales with Affordable Pricing
Multifunctionality Solidifies Bleach Dominance in Toilet Care
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Water Disinfection and Hygiene Awareness to Drive Bleach Growth
Local Brands Expected to Drive Market Growth with Alternatives
Chart 35 Forecast Value Sales 2020-2030
Local Brands Dominate with Affordable Pricing Strategy
Chart 36 Company Shares 2025
Chart 37 Brand Shares 2025
Small Local Grocers Lead Distribution
Local Brands Leverage Digital Tools for Growth
Chart 38 Retail Channels 2020-2025
Chart 39 Economic Context for Bleach
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Bleach
Chart 43 Population 2020-2030
Chart 44 Consumer Expenditure 2020-2030
Chart 45 Population by Generation 2025
Dishwashing in Angola
Key Data Insights
Hand Dishwashing Drives Market Growth
Hand Dishwashing Drives Market Growth
Cold Wash Trend Reshapes Product Formulations and Marketing
Chart 46 Cold Wash Gains Momentum in Angola with Locally Made Ultra Dishwashing Liquid
Chart 47 Value Sales 2020-2030
Chart 48 Volume Sales 2020-2030
Chart 49 Value Sales by Category 2025
Affordability and Effectiveness to Drive Market Growth Despite Inflation
Regional Preferences and Pricing Strategies to Expand Market Opportunities
Chart 50 Forecast Value Sales 2020-2030
Chart 51 Forecast Value Sales by Category 2025-2030
Leading Brands Consolidate Share through Local Production and Affordability
Informal Retail and Changing Consumer Habits Present Challenges and Opportunities
Chart 52 Company Shares 2025
Chart 53 Brand Shares 2025
Grocery Retailers Remain Leading Distribution Channel
Retail E-Commerce Remains Insignificant Due to Infrastructural Challenges
Chart 54 Retail Channels 2020-2025
Chart 55 Economic Context for Dishwashing
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Dishwashing
Chart 59 Population 2020-2030
Chart 60 Consumer Expenditure 2020-2030
Chart 61 Population by Generation 2025
Home Insecticides in Angola
Key Data Insights
Urbanisation Drives Demand for Affordable Products
Urbanisation Drives Demand for Affordable Products
Malaria Campaign Drives Sales Growth
Spray and Aerosol Formats Lead Sales
Chart 62 Value Sales 2020-2030
Chart 63 Volume Sales 2020-2030
Chart 64 Value Sales by Category 2025
Consumer Preferences to Drive Demand for Targeted Solutions
Spray and Aerosol Formats to Remain Largest
Chart 65 Forecast Value Sales 2020-2030
Chart 66 Forecast Value Sales by Category 2025-2030
Rayan Investment Maintains Lead through Affordable and Effective Products
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Grocery Retailers Dominate Home Insecticides Sales through Widespread Availability
Small Local Grocers Maintain Strong Presence Despite Slight Decline
Retail E-Commerce Remains Insignificant Due to Infrastructural Challenges
Chart 69 Retail Channels 2020-2025
Chart 70 Economic Context for Home Insecticides
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Home Insecticides
Chart 74 Population 2020-2030
Chart 75 Consumer Expenditure 2020-2030
Chart 76 Population by Generation 2025
Laundry Care in Angola
Key Data Insights
Rising Incomes and Demand for Branded Products Drives Growth
Rising Incomes and Demand for Branded Products Drives Growth
Laundry Detergents Lead Market Share with Consistent Demand
Evolving Product Formats and Multifunctionality Drive Dynamic Growth
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Liquid Detergents and Affordable Sachet Formats to Drive Growth
Sustainable Laundry Products to Drive Dynamic Growth
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Local Players Gain Ground through Innovation
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Supermarkets and Hypermarkets Remain Popular Distribution Channels
Retail E-Commerce Faces Challenges in Angolan Laundry Care
New Retail Partnership Launches Eco-Friendly and Multifunctional Products
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Laundry Care
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Laundry Care
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Polishes in Angola
Key Data Insights
Local Brands Drive Multifunctional Polish Sales through Innovation
Local Brands Drive Multifunctional Polish Sales through Innovation
Shoe Polish Remains Largest Product in Terms of Retail Value
Urban Expansion and Rising Incomes Fuel Demand for Polish Products
Chart 92 Value Sales 2020-2030
Chart 93 Volume Sales 2020-2030
Chart 94 Value Sales by Category 2025
Businesses to Prioritise Multifunctionality and Ease of Use
Shoe Polish to Remain Largest Category
Furniture Polish to Be the Best Performing Category
Chart 95 Forecast Value Sales 2020-2030
Chart 96 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Position through Wide Presence
Chart 97 Company Shares 2025
Chart 98 Brand Shares 2025
Supermarkets Drive Sales through Accessibility
Retail E-Commerce Remains Insignificant Due to Infrastructural Challenges
Chart 99 Retail Channels 2020-2025
Chart 100 Economic Context for Polishes
Chart 101 Real Gdp Growth 2020-2030
Chart 102 Inflation 2020-2030
Chart 103 Consumer Context for Polishes
Chart 104 Population 2020-2030
Chart 105 Consumer Expenditure 2020-2030
Chart 106 Population by Generation 2025
Surface Care in Angola
Key Data Insights
Urban Population's Changing Lifestyles Influence Surface Care Demand
Urban Population's Changing Lifestyles Influence Surface Care Demand
Multi-Purpose Cleaners Gain Traction with Eco-Friendly Packaging
Smaller Formats Gain Traction among Price-Sensitive Consumers
Chart 107 Value Sales 2020-2030
Chart 108 Volume Sales 2020-2030
Chart 109 Value Sales by Category 2025
Demand for Household Cleaning Products to Drive Surface Care Growth
Income-Based Segmentation to Drive Brand Strategies
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Local Brands Gain Ground with Affordable Offerings
Chart 112 Company Shares 2025
Chart 113 Brand Shares 2025
Supermarkets Remain Popular with Strong Presence and Diverse Offerings
Retail E-Commerce Remains Insignificant Due to Infrastructural Limitations
Strategic Partnerships and Local Brands Drive Sales Growth
Chart 114 Retail Channels 2020-2025
Chart 115 Economic Context for Surface Care
Chart 116 Real Gdp Growth 2020-2030
Chart 117 Inflation 2020-2030
Chart 118 Consumer Context for Surface Care
Chart 119 Population 2020-2030
Chart 120 Consumer Expenditure 2020-2030
Chart 121 Population by Generation 2025
Toilet Care in Angola
Key Data Insights
Rising Urbanisation Drives Demand for Modern Toilet Care Solutions
Rising Urbanisation Drives Demand for Modern Toilet Care Solutions
Toilet Liquids/Foam Dominates Market with Strong Consumer Preference
Sustainability Reshapes Consumer Behaviour
Chart 122 Value Sales 2020-2030
Chart 123 Volume Sales 2020-2030
Chart 124 Value Sales by Category 2025
Affordable Formats to Drive Market Growth
Retail Channels Expected to See Growth in Cities and Rural Areas
Local Production Expected to Gain Competitive Advantage
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Dominance through Strategic Moves
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Small Local Grocers Lead Care Sales through Accessibility
Chart 129 Retail Channels 2020-2025
Chart 130 Economic Context for Toilet Care
Chart 131 Real Gdp Growth 2020-2030
Chart 132 Inflation 2020-2030
Chart 133 Consumer Context for Toilet Care
Chart 134 Population 2020-2030
Chart 135 Consumer Expenditure 2020-2030
Chart 136 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
-
- Bleach
-
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!