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Stable Prices and Private Label Drive Home Care Growth
Home care in Colombia demonstrated resilience in 2025, with 4% growth in current value terms driven by stable prices and the expansion of private label products. Laundry care maintained its dominance, supported by continuous innovation and high washing machine penetration, while air care saw particularly dynamic growth through the rise of wellness-focused products. The market is expected to continue expanding, fuelled by private label products and discounters, with a forecast CAGR of 6% in current value terms to COP9.13 trillion in 2030. To succeed, brands should innovate, offer competitive pricing and cater to evolving consumer needs such as wellness-oriented and eco-friendly products.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Colombia?
- Which are the leading brands in Home Care in Colombia?
- How are products distributed in Home Care in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Colombia
Stable Prices and Private Label Drive Home Care Growth
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Stable Prices and Private Label Drive Home Care Growth
Laundry Care Dominates , While Air Care Rises Fastest
Chart 2 Industrias Bisonte Launches Cleaning Kit for Casual Footwear
Health and Wellness Trends Drive Innovation in Development
Chart 3 Collagen as a new Ingredient in the Deluxe Lozacrem Line
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Private Label Expansion To Shape Competition and Innovation
Laundry Care Will Maintain Dominance through a Focus On Specialised Products
Consumers Anticipated to Remain Price Sensitive to Sustainability Initiatives
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Share Amid Private Label Rise
Option Exemplifies Product Innovation, Increasing Competition
Chart 9 Analyst Insight for Home Care
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Discounters Leads Retail Value Sales through Promotional Activity on Social Media
E-Commerce Gains Traction with Convenience and Promotions
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Colombia
Key Data Insights
Rapid Expansion of Private Label Boosts Air Care Performance
Chart 20 Key Industry Trends for Air Care
Rapid Expansion of Private Label Boosts Air Care Performance
Chart 21 Glade Launches Gel Format with TrueScent Technology
Spray/Aerosol Air Fresheners Drives Sales with Features to Promote Wellbeing
Chart 22 Glade Introduces the Mood Collection
Health and Wellness Trends Lead to Innovation in Mood-Boosting Ingredients
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Pet-Friendly Products Anticipated to Drive Innovation in Air Care
Wellness Trends Shape Future Product Development
Shifting Consumer Priorities to Prompt Rise of Purpose-Driven Fragrances
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Sc Johnson &?Son Colombiana Maintains Lead with Diverse Product Offerings
Chart 28 Analyst Insight for Air Care
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Supermarkets and Hypermarkets Drive Offline Sales
Retail E-Commerce Gains Traction with Exclusive Online Deals
Discounters and Private Label Products on the Rise
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Air Care
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Air Care
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bleach in Colombia
Key Data Insights
Discounters Boost Bleach Sales with Affordable Gel Formats
Chart 39 Key Industry Trends for Bleach
Discounters Boost Bleach Sales with Affordable Gel Formats
Chart 40 Gel Formats Gain Traction With New Brands Like Bondi Emerging
Liquid Bleach Remains Dominant Despite Gel-Format Growth
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Bleach Holds Potential for Premiumisation
Discounters to Remain the Largest Distribution Channel
Sustainability Concerns Influence Packaging Innovations
Chart 43 Forecast Value Sales 2020-2030
Clorox De Colombia and Brinsa Lead, While Private Label Maintains Rapid Growth
Chart 44 Analyst Insight for Bleach
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Discounters as Leading Distribution Channel Sees Further Strong Growth
Retail E-Commerce Remains Niche with Limited Growth Potential
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Colombia
Key Data Insights
Significant Private Label Growth Highlights Shift in Consumer Behaviour
Chart 55 Key Industry Trends for Dishwashing
Significant Private Label Growth Highlights Shift in Consumer Behaviour
Evolving Product Formats Sold through Discounters Drive Category Growth
Chart 56 Collagen as a New Ingredient in the Deluxe Loza Crem Line
Rising Demand for Natural Products Drives Innovation in Dishwashing
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Convenience Set to Drive Dishwashing Growth, While Consumer Demand for Sustainability Remains Insignificant
Automatic Dishwashing Will Continue to See Fastest Expansion
Commercial Brands Utilise Opportunities Presented by Small Local Grocers
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Private Label Gains Traction, While Innovation Shapes Market Dynamics
Chart 62 Analyst Insight for Dishwashing
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Discounters Leads Dishwashing Sales with Expanding Network
Retail E-Commerce Grows Steadily Despite Small Market Share
Chart 65 Retail Channels 2020-2025
Chart 66 Economic Context for Dishwashing
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Dishwashing
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025
Home Insecticides in Colombia
Key Data Insights
Moderate Growth Continues Despite Weather Relief
Chart 73 Key Industry Trends for Home Insecticides
Moderate Growth Continues Despite Weather Relief
Chart 74 Extermin Zoom: Reaching Small Spaces
Urbanisation Fuels Growth in Spray/Aerosol Insecticides and Insecticide Coils
Mcm Company Drives Multifunctionality Trend with Extermin Zoom
Chart 75 Value Sales 2020-2030
Chart 76 Volume Sales 2020-2030
Chart 77 Value Sales by Category 2025
Increasing Pet Ownership Set to Drive Innovation in Spray/Aerosol Insecticides
Private Label Expected to Continue Gaining Ground as Consumers Continue to Seek Value
Persisting Barriers to Eco-Friendly Insecticides
Chart 78 Forecast Value Sales 2020-2030
Chart 79 Forecast Value Sales by Category 2025-2030
Sc Johnson &?Son Colombiana Maintains Leadership with Strong Brand Portfolio
Private Label and Innovation Shape Competitive Dynamics
Chart 80 Company Shares 2025
Chart 81 Brand Shares 2025
Supermarkets and Small Local Grocers Drive Offline Sales
Retail E-Commerce Gains Traction through Convenience and Promotions
Chart 82 Analyst Insight for Home Insecticides
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Home Insecticides
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Home Insecticides
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Laundry Care in Colombia
Key Data Insights
Private Label Gains Traction through Competitive Pricing
Chart 91 Key Industry Trends for Laundry Care
Private Label Gains Traction through Competitive Pricing
Laundry Detergents Leads Sales, Driven by Multifunctional Products
Chart 92 Reckitt Benckiser Launches Woolite with Keratin
Influencers and Social Media Boost Brand Visibility and Engagement
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
Private Label Set to Drive Competitive Pricing and Innovation
Laundry Detergents Will Remain Largest Category, Driven by Liquid Detergent Growth
Consumers Remain Price Sensitive Regarding Eco-Friendly Laundry Care
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Private Label and Detergentes Continue to Lead in Laundry Care
Emerging Player, Option, Drives Innovation
Chart 98 Analyst Insight for Laundry Care
Chart 99 Company Shares 2025
Chart 100 Brand Shares 2025
Discounters Leads Laundry Care Distribution in Colombia
E-Commerce Gains Traction with Convenience and Promotions
Chart 101 Retail Channels 2020-2025
Chart 102 Economic Context for Laundry Care
Chart 103 Real Gdp Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Laundry Care
Chart 106 Population 2020-2030
Chart 107 Consumer Expenditure 2020-2030
Chart 108 Population by Generation 2025
Polishes in Colombia
Key Data Insights
Shoe Polish Drives Recovery with Innovative Products
Chart 109 Key Industry Trends for Polishes
Shoe Polish Drives Recovery with Innovative Products
Chart 110 Industrias Bisonte Launches Cleaning Kit for Casual Footwear
Furniture, Floor, and Metal Polishes Continue to Decline
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Shoe Polish to Impact Overall Category Progress
Furniture Polish Set to See Improved Performance Towards End of Forecast Period
Opportunity for Brands to Invest in Digital Platforms
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Industrias Bisonte?Strengthens Lead with Innovative Shoe Care
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Grocery Retailers Dominate Polishes Sales with Strong Presence
Retail E-Commerce Slowly Gains Traction through Convenience and Online Deals
Chart 118 Retail Channels 2020-2025
Chart 119 Economic Context for Polishes
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Polishes
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025
Surface Care in Colombia
Key Data Insights
Demand for Sustainability Boosts Surface Care Sales
Chart 126 Key Industry Trends for Surface Care
Demand for Sustainability Boosts Surface Care Sales
Chart 127 SC Johnson Launches Cleaner Suitable for 101 Surfaces
Multi-Purpose Cleaners Dominates Sales, Driven by Premiumisation
Evolving Product Formats Drive Innovation and Growth
Chart 128 Value Sales 2020-2030
Chart 129 Volume Sales 2020-2030
Chart 130 Value Sales by Category 2025
Concentrated Cleaning Products Anticipated to Gain Traction
Increasing Pet Ownership in Colombia Will Drive Premiumisation and Sales of Multi-Purpose Cleaners
Wellness-Oriented Products to Shape Progress
Chart 131 Forecast Value Sales 2020-2030
Chart 132 Forecast Value Sales by Category 2025-2030
Private Label Products Drive Market Share with Affordability and Innovation
Chart 133 Analyst Insight for Surface Care
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Discounters Leads Surface Care Sales through Expansion and Innovation
Retail E-Commerce Emerges as Channel with Growing Potential
Chart 136 Retail Channels 2020-2025
Chart 137 Economic Context for Surface Care
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Surface Care
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Toilet Care in Colombia
Key Data Insights
Moderate Growth in Colombian Toilet Care Led by Private Label In-Cistern Devices
Chart 144 Key Industry Trends for Toilet Care
Moderate Growth in Colombian Toilet Care Led by Private Label In-Cistern Devices
In-Cistern Devices Dominates Sales, Boosted by Private Label Products Sold through Discounters
Chart 145 Task Launches Bi-Colour Biodegradable In- Cistern Devices
Sustainability Drives Toilet Care Dynamics
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Private Label In-Cistern Devices to Lead Growth in Toilet Care
Toilet Care Will Remain Polarised between Premium and Cost-Effective Products
Opportunities Set to Arise through Small Local Grocers
Chart 149 Analyst Insight for Toilet Care
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Colombiana Maintains Lead, While Private Label Gains Traction
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Discounters Leads Toilet Care Sales in 2025
Retail E-Commerce Gains Traction with Exclusive Online Deals
Chart 154 Retail Channels 2020-2025
Chart 155 Economic Context for Toilet Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Toilet Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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