Home care in 2024: The big picture
With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pouches of handwash detergent.
2024 key trends
In the air care segment, there has been a switch from spray/aerosol air fresheners to candle air fresheners due to the aesthetic appeal, long-lasting fragrance and variety of scents offered by the latter. In dishwashing, liquid handwash detergents are increasingly favoured over bar detergents, particularly in urban areas, due to their superior efficacy.
Competitive landscape
Azur SA, best known for its Savon Azur bar detergent, has temporarily laid off part of its workforce, as it struggles financially due to a significant drop in business. The company lost significant retail value share in laundry care over the course of the review period.
Retailing developments
Distribution in home care is now almost evenly split between small local grocers and supermarkets like Spar and Carrefour, with supermarkets poised to overtake small local grocers as the former continue to proliferate during the forecast period.
What next for home care?
Retail constant value sales of home care will accelerate slightly during the forecast period vis-à-vis the review period, buoyed by a rapidly rising population and ongoing urbanisation. Budget-friendly pack sizes (both very large and very small) will continue to grow in popularity, as prices are likely to continue to rise unless the government eases its import-substitution strategy, which limits the supply of crude palm oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Cameroon?
- Which are the leading brands in Home Care in Cameroon?
- How are products distributed in Home Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Cameroon
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Air Care in Cameroon
KEY DATA FINDINGS
Demand growth for candle air fresheners slows sharply
Imports of candle air fresheners surge, widening their distribution
Affordable and accessible, spray/aerosol air fresheners remain the top choice for most consumers
Urbanisation and Westernisation will underpin growth in demand for air care
Candle air fresheners will remain the top performer
Widening distribution will boost sales of electric air fresheners
Bleach in Cameroon
KEY DATA FINDINGS
Colgate-Palmolive Co. launches more affordable pouch format
Five-litre format proliferates
Local consumers show little sign of abandoning bleach
Price competition will remain fierce
Specialised home care disinfectants will not undermine bleach’s popularity
Scented bleach will grow in popularity
Dishwashing in Cameroon
KEY DATA FINDINGS
Some local consumers substitute liquid handwashing detergents for bar soap
Hand dishwashing remains dominant
Small local grocers remain the leading distribution channel
Larger pack sizes will continue to gain momentum
Liquid dishwashing will continue to gain ground on bar soap
Domestic manufacturers will continue to gain market share
Home Insecticides in Cameroon
KEY DATA FINDINGS
Consumers prioritise efficacy over price
Increased imports of Chinese insecticide coils
Mosquitoes and cockroaches the main threats
Malaria threat will underpin demand growth
“Made in Cameroon” labelling could help local brands
Urbanisation and infrastructure failings will remain key growth drivers
Laundry Care in Cameroon
KEY DATA FINDINGS
Price stability buoys demand
Hand wash detergents continue to gain ground on bar detergents
Novia Industries launches first scented bar detergent in Cameroon
Quotas on imports of crude palm oil will remain a challenge for manufacturers of bar detergents
Scented bar and hand wash detergents will proliferate
Washing machines will continue to proliferate, boosting demand for automatic detergents
Polishes in Cameroon
KEY DATA FINDINGS
Shoe polish dominates, but retail volume sales remain limited
Private label drives growth in furniture polish
Demand for floor polish remains negligible
Small local grocers will remain the dominant distribution channel
Casualisation trend in footwear will deepen
Popularity of contemporary wooden furniture to boost demand for furniture polish
Surface Care in Cameroon
KEY DATA FINDINGS
Multi-purpose cleaners remain dominant
Artisanal and private label offerings squeeze established brands
WhatsApp revolutionizes e-commerce
Low penetration rate leaves ample room for growth
Rising awareness of advantages of surface cleaners will spur growth
Supermarkets will overtake small local grocers as the leading distribution channel
Toilet Care in Cameroon
KEY DATA FINDINGS
Toilet Care products remain unaffordable to most local consumers
Toilet liquids/foams remain dominant
Bleach remains the main ingredient in toilet care products
Potential for growth, but pricing is key
Smaller pack sizes could boost demand
Overcoming entrenched habits will be key to growth
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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This report originates from Passport, our Home Care research and analysis database.
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