Home Care in Spain

April 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Spain?
  • Which are the leading brands in Home Care in Spain?
  • How are products distributed in Home Care in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Spain

Endemic Biotech and Yaselicor Lead Sustainable Packaging Shift

Key Data Insights

Chart 1 Key Industry Trends for Home Care
Endemic Biotech and Yaselicor Lead Sustainable Packaging Shift
Sustainability Drives Innovation and Consumer Loyalty
Chart 2 Endemic Biotech Extends Its Zero Waste Product Line
Private Label and Dtc Brands Reshaping the Competitive Landscape
Chart 3 Value Sales of Home Care 2020-2030
Chart 4 Volume Sales of Home Care 2020-2030
Chart 5 Value Sales of Home Care by Category 2025
Dry Formats and Dtc Brands Expected to Drive Sustainable Growth
Chart 6 Analyst Insight for Home Care
Laundry Care Will Maintain Its Leading Position, Boosted by Evolving Formats
Sustainability and Convenience to Drive Innovation and Growth
Chart 7 Yaselicor, an Example of 100% Sustainable Cleaning in the Retail
Chart 8 Forecast Value Sales of Home Care 2020-2030
Chart 9 Forecast Value Sales of Home Care by Category 2025-2030
Procter & Gamble and Mercadona Lead Thanks to Their Diversified Portfolios
Sustainable Innovations and Private Label Reshape Market Dynamics
Chart 10 Flopp Dtc Brand Secures New Investment Round to Accelerate Growth
Chart 11 Company Shares of Home Care 2025
Chart 12 Brand Shares of Home Care 2025
Grocery Retailers Dominate Home Care Sales in Spain
Retail E-Commerce Gains Traction in Niche and Premium Segments
Emerging Trends and Future Outlook
Chart 13 Retail Channels for Home Care 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Air Care in Spain

Key Data Insights

Premium Brands Drive Sales with Luxury Offerings
Chart 21 Key Industry Trends for Air Care
Premium Brands Drive Sales with Luxury Offerings
Loewe Perfumes and Esencias Moles Lead with Innovative Products
Chart 22 Loewe's New Premium Palo Santo Collection
Sustainability Becomes Key Driver in Product Development
Chart 23 Value Sales of Air Care 2020-2030
Chart 24 Volume Sales of Air Care 2020-2030
Chart 25 Value Sales of Air Care by Category 2025
Luxury Brands and Sustainability to Drive Future Growth
Concentrated Liquid Air Fresheners and Candle Air Fresheners Lead Growth
Private Label Expansion and Sustainability to Reshape the Competitive Landscape
Chart 26 Forecast Value Sales of Air Care 2020-2030
Chart 27 Forecast Value Sales of Air Care by Category 2025-2030
Reckitt Benckiser Remains the Leading Branded Player, with Private Label a Strong Presence
Chart 28 Analyst Insight for Air Care
New Launches From Loewe Perfumes and Esencias Moles
Strategic Mergers and Acquisitions Reshape Competitive Dynamics
Chart 29 Company Shares of Air Care 2025
Chart 30 Brand Shares of Air Care 2025
Chart 31 Esencias Moles Boosts the Mood with Gourmand Air Care Boom
Grocery Retailers Dominate Air Care Sales with Their Strong Presence
Retail E-Commerce Gains Traction in Premium Air Care Segment
Specialised Brands Drive Growth through Direct-To-Consumer Models
Chart 32 Retail Channels for Air Care 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real GDP Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025

Bleach in Spain

Key Data Insights

Henkel Updates Bleach Branding as Sales Decline Sharply
Chart 40 Key Industry Trends for Bleach
Henkel Updates Bleach Branding as Sales Decline Sharply
Multifunctionality Trend Drives Innovation in Bleach Products
Multifunctionality Driving Innovation in the Bleach Category
Chart 41 Value Sales of Bleach 2020-2030
Chart 42 Volume Sales of Bleach 2020-2030
Henkel's Rebranding Efforts to Stabilise Declining Sales
Multifunctionality and Sustainability to Drive Future Growth
Chart 43 Analyst Insight for Bleach
Chart 44 Forecast Value Sales of Bleach 2020-2030
Henkel and Mercadona Dominate, with Private Label Continuing to Gain Share
Bleach Category Is Home to Biggest Share of Private Label within Home Care Overall
Chart 45 Henkel Updates Bleach Branding as Category Declines
No Significant Mergers or New Product Launches Expected
Chart 46 Company Shares of Bleach 2025
Chart 47 Brand Shares of Bleach 2025
Grocery Retailers Maintain Lead in Bleach Distribution
Limited Retail E-Commerce Presence in Bleach
Henkel and Mercadona Lead Competitive Landscape Amid Decline
Chart 48 Retail Channels for Bleach 2020-2025
Chart 49 Economic Context for Bleach
Chart 50 Real GDP Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bleach
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025

Dishwashing in Spain

Key Data Insights

Sustainability and Format Innovation Drive Dishwashing Growth
Chart 56 Key Industry Trends for Dishwashing
Sustainability and Format Innovation Drive Dishwashing Growth
Chart 57 Analyst Insight for Dishwashing
Automatic Dishwashing Remains Largest Category
Nobacpro and Ecotech Zero Waste Lead Format Innovation
Chart 58 Nobacpro Is Preparing to Launch Dishwashing Sheets, Expanding Its Eco-Friendly Cleaning Range
Chart 59 Value Sales of Dishwashing 2020-2030
Chart 60 Volume Sales of Dishwashing 2020-2030
Chart 61 Value Sales of Dishwashing by Category 2025
Rising Adoption of Automatic Dishwashing to Drive Growth
Automatic Dishwashing Will Continue Expanding Its Lead over Hand Dishwashing
Sustainability and Efficacy to Drive Future Trends
Chart 62 Forecast Value Sales of Dishwashing 2020-2030
Chart 63 Forecast Value Sales of Dishwashing by Category 2025-2030
Leading Brands Maintain Their Dominance through Innovation and Sustainability
Chart 64 Ecotech Zero Waste Launches Plastic-Free Dishwashing Capsules
Stability in Competitive Landscape with Opportunities for Innovation
Chart 65 Company Shares of Dishwashing 2025
Chart 66 Brand Shares of Dishwashing 2025
Grocery Retailers Consolidate Their Leadership through Proximity Formats
Retail E-Commerce Gains Traction with Dtc Brands and Expanded Online Presence
Stability in the Competitive Landscape with Opportunities for Innovation
Chart 67 Retail Channels for Dishwashing 2020-2025
Chart 68 Economic Context for Dishwashing
Chart 69 Real GDP Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Dishwashing
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025

Home Insecticides in Spain

Key Data Insights

Tenka Best Drives Innovation with Regulatory-Compliant Products
Chart 75 Key Industry Trends for Home Insecticides
Tenka Best Drives Innovation with Regulatory-Compliant Products
Spray/Aerosol Insecticides the Largest Category, Strong Growth in Other Insecticides
Sustainability and Urban Pest Control Shape Market Trends
Chart 76 Value Sales of Home Insecticides 2020-2030
Chart 77 Volume Sales of Home Insecticides 2020-2030
Chart 78 Value Sales of Home Insecticides by Category 2025
Consumers to Drive Demand for Sustainable and Effective Solutions
Spray/Aerosol Insecticides to Maintain the Largest Share
Innovations in Sustainability and Multi-Purpose Solutions Will Drive Future Growth
Chart 79 Forecast Value Sales of Home Insecticides 2020-2030
Chart 80 Forecast Value Sales of Home Insecticides by Category 2025-2030
Henkel and Zelnova Lead with Established Brand Portfolios
Chart 81 Tenka Launches Home Insecticides in Reed Diffuser Format in Line with Bpr Regulation
No Significant Mergers or Acquisitions
Chart 82 Company Shares of Home Insecticides 2025
Chart 83 Brand Shares of Home Insecticides 2025
Grocery Retailers Drive Sales through Supermarkets and Discounters
Chart 84 Analyst Insight for Home Insecticides
Retail E-Commerce Gradually Expands with Digital Growth
No New Retail Concepts or Collaborations Emerge in 2026
Chart 85 Retail Channels for Home Insecticides 2020-2025
Chart 86 Economic Context for Home Insecticides
Chart 87 Real GDP Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Home Insecticides
Chart 90 Population 2020-2030
Chart 91 Consumer Expenditure 2020-2030
Chart 92 Population by Generation 2025

Laundry Care in Spain

Key Data Insights

Steady Growth Driven by Format Innovation and Sustainability
Chart 93 Key Industry Trends for Laundry Care
Steady Growth Driven by Format Innovation and Sustainability
Laundry Detergents Dominate Market Share
Asevi and Unilever Drive Innovation in Laundry Care
Chart 94 Asevi Enters the Powder Sheet Detergent Market with Its Own Launch
Chart 95 Value Sales of Laundry Care 2020-2030
Chart 96 Volume Sales of Laundry Care 2020-2030
Chart 97 Value Sales of Laundry Care by Category 2025
Sustainability and Innovation Drive Laundry Care Growth
Laundry Detergents to Remain Largest Category
Private Label Expansion and Sustainability to Shape the Future
Chart 98 Forecast Value Sales of Laundry Care 2020-2030
Chart 99 Forecast Value Sales of Laundry Care by Category 2025-2030
Private Label Leadership and Manufacturer Competition Intensifies
Unilever Launches New Quick-Wash Cycle Detergent
Chart 100 Unilever Unveils Ai-Optimized Detergent for Quick Wash Cycles
Opportunities Emerge for Businesses in a Competitive Market
Chart 101 Company Shares of Laundry Care 2025
Chart 102 Brand Shares of Laundry Care 2025
Grocery Retailers Maintain Dominance in Laundry Care Distribution
Retail E-Commerce Gains Traction as an Innovation Hub
Chart 103 Analyst Insight for Laundry Care
Emerging Trends and Brands to Watch
Chart 104 Retail Channels for Laundry Care 2020-2025
Chart 105 Economic Context for Laundry Care
Chart 106 Real GDP Growth 2020-2030
Chart 107 Inflation 2020-2030
Chart 108 Consumer Context for Laundry Care
Chart 109 Population 2020-2030
Chart 110 Consumer Expenditure 2020-2030
Chart 111 Population by Generation 2025

Polishes in Spain

Key Data Insights

Major Retailers Streamline Shelf Space Amid Declining Demand
Chart 112 Key Industry Trends for Polishes
Major Retailers Streamline Shelf Space Amid Declining Demand
Chart 113 Shelf Share Declines for Traditional Polishes Amid Rise of Multi-Surface Cleaners
Shoe Polish Remains Resilient Amid Overall Polishes Decline
Multifunctionality Trend Reshapes Product Offerings and Retail Strategies
Chart 114 Analyst Insight for Polishes
Chart 115 Value Sales of Polishes 2020-2030
Chart 116 Volume Sales of Polishes 2020-2030
Chart 117 Value Sales of Polishes by Category 2025
Consumers to Drive Shift Towards Multisurface Products
Shoe Polish Will Be the Most Resilient Category
Private Label Expected to Continue Gaining Ground
Chart 118 Forecast Value Sales of Polishes 2020-2030
Chart 119 Forecast Value Sales of Polishes by Category 2025-2030
Leading Player Maintains Its Position through Its Strong Brand Presence
No Significant Mergers or Acquisitions or New Launches Expected
Chart 120 Company Shares of Polishes 2025
Chart 121 Brand Shares of Polishes 2025
Grocery Retailers Dominate Polish Sales with Strategic Restructuring
Non-Grocery Retailers and E-Commerce Play Supporting Roles
No New Retail Brands or Concepts Emerge in 2026
Chart 122 Retail Channels of Polishes 2020-2025
Chart 123 Economic Context for Polishes
Chart 124 Real GDP Growth 2020-2030
Chart 125 Inflation 2020-2030
Chart 126 Consumer Context for Polishes
Chart 127 Population 2020-2030
Chart 128 Consumer Expenditure 2020-2030
Chart 129 Population by Generation 2025

Surface Care in Spain

Key Data Insights

Strong Growth Driven by Sustainability and Format Innovation
Chart 130 Key Industry Trends for Surface Care
Strong Growth Driven by Sustainability and Format Innovation
Multipurpose Cleaners Lead Thanks to Their Versatility and Sustainability
Private Label and Dtc Brands Drive Innovation and Growth
Chart 131 Yaselicor, an Example of 100% Sustainable Cleaning in the Retail
Chart 132 Value Sales of Surface Care 2020-2030
Chart 133 Volume Sales of Surface Care 2020-2030
Chart 134 Value Sales of Surface Care by Category 2025
Sustainability and Innovation to Drive Growth in Surface Care
Multipurpose Cleaners Will Continue to Lead Thanks to Their Versatility and Sustainability
Natural and Sustainable Formulas to Drive Future Growth and Innovation
Chart 135 Analyst Insight for Surface Care
Chart 136 Forecast Value Sales of Surface Care 2020-2030
Chart 137 Forecast Value Sales of Surface Care by Category 2025-2030
Fragmented Market with Emerging Trends and Players
Sustainability and Format Innovation Drive Product Development
Opportunities in a Dynamic and Innovative Market
Chart 138 Endemic Biotech Extends its Zero Waste Product Line
Chart 139 Company Shares of Surface Care 2025
Chart 140 Brand Shares of Surface Care 2025
Dtc Brands and Discounters Drive Channel Growth
Online Retailers Fuel Growth with Convenience and Variety
Emerging Trends and Future Outlook
Chart 141 Retail Channels for Surface Care 2020-2025
Chart 142 Economic Context for Surface Care
Chart 143 Real GDP Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Surface Care
Chart 146 Population 2020-2030
Chart 147 Consumer Expenditure 2020-2030
Chart 148 Population by Generation 2025

Toilet Care in Spain

Key Data Insights

Henkel Drives Premiumisation with Fragrance-Led Innovation
Chart 149 Key Industry Trends for Toilet Care
Henkel Drives Premiumisation with Fragrance-Led Innovation
Private Label Continues to Make Gains as Consumers Seek Value
Itbs Drives Growth in Toilet Care
Chart 150 Value Sales of Toilet Care 2020-2030
Chart 151 Volume Sales of Toilet Care 2020-2030
Chart 152 Value Sales of Toilet Care by Category 2025
Henkel and Reckitt Benckiser to Drive Premiumisation with Innovation
Private Label Gains Traction through Cost Advantages and Retailer Support
E-Commerce Expansion and Sustainability to Reshape Toilet Care Landscape
Chart 153 Forecast Value Sales of Toilet Care 2020-2030
Chart 154 Forecast Value Sales of Toilet Care by Category 2025-2030
Henkel and Sc Johnson Maintain Their Positions through Innovation
Chart 155 Henkel Expands Its Deluxe Line of Bref with New Mediterranean Fragance
Private Label Continues Gaining Share
Chart 156 Analyst Insight for Bleach
No Significant Mergers or Acquisitions Impact Toilet Care Landscape
Chart 157 Company Shares of Toilet Care 2025
Chart 158 Brand Shares of Toilet Care 2025
Grocery Retailers Dominate Toilet Care Sales through Established Networks
Retail E-Commerce Grows Steadily Despite Its Still Marginal Share
No New Retail Concepts or Collaborations Expected to Emerge in 2026
Chart 159 Retail Channels for Toilet Care 2020-2025
Chart 160 Economic Context for Toilet Care
Chart 161 Real GDP Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Toilet Care
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025

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The following categories and subcategories are included:

Home Care

      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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