Select Country Report
Market Growth Drive Shift to Lower-Tier Brands
The home care market in Pakistan demonstrated a positive performance in 2025, driven by consumers becoming more cautious about hygiene and cleanliness, with sales reaching PKR556 billion. This growth is expected to continue, with a forecast CAGR of 8% to PKR831 billion by 2030, supported by a rising urban population and increasing median disposable income per household. The market's attractiveness is enhanced by the dominance of laundry care, which is driven by the demand for affordable and high-quality products, and the increasing penetration of washing machines in Pakistani households. To succeed in this market, brands should focus on offering affordable options, leveraging e-commerce platforms, and emphasising health and hygiene benefits.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Pakistan?
- Which are the leading brands in Home Care in Pakistan?
- How are products distributed in Home Care in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Pakistan
Market Growth Drive Shift to Lower-Tier Brands
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Market Growth Drive Shift to Lower-Tier Brands
Chart 2 Imtiaz, Carrefour, Al Fatah All Have Produced Their Own Products Targeting More Affordable Options
Laundry Care Drives Sales of Private Label Products
Health Concerns Boost Demand, Driven by Global Brand Presence
Chart 3 Increasing Brand Awareness Towards Cleanliness and Germ Protection
Chart 4 Value Sales of Home Care 2020-2030
Chart 5 Volume Sales of Home Care 2020-2030
Chart 6 Value Sales of Home Care by Category 2025
Growth in Established Brands Expected as Boycott Sentiment Dissipates
Laundry Care and Polishes to Maintain Lead
Chart 7 Analyst Insight for Home Care
Market Recovery Expected to Drive Growth in Home Care
Chart 8 Forecast Value Sales of Home Care 2020-2030
Chart 9 Forecast Value Sales of Home Care by Category 2025-2030
Leading Companies Dominate Sales with Strong Brand Presence
Brand Activities and Marketing Efforts Drive Growth
Chart 10 Company Shares of Home Care 2025
Chart 11 Brand Shares of Home Care 2025
Small Grocers Lead Home Care Sales with Wide Presence
Retail E-Commerce Grows Rapidly with Convenience and Discounts
Chart 12 Retail Channels for Home Care 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Pakistan
Key Data Insights
Premium Scents Drive Sales through Emotional Connections
Chart 20 Key Industry Trends for Air Care
Premium Scents Drive Sales through Emotional Connections
Chart 21 Products That Look Premium
Candle Fresheners Gain Popularity through Social Media
Chart 22 Air Care Growth in Pakistan
Private Label Products Disrupt Traditional Market Dynamics
Chart 23 Different Privately Launching Different Brands in Pakistan
Chart 24 Value Sales of Air Care 2020-2030
Chart 25 Volume Sales of Air Care 2020-2030
Chart 26 Value Sales of Air Care by Category 2025
Premiumisation to Drive Air Care Growth
Spray/Aerosol Air Fresheners to Remain Dominant, Electric Air Fresheners to Grow Rapidly
Chart 27 Analyst Insight for Air Care
Local Brands and Private Label Products to Shape Competitive Landscape
Chart 28 Forecast Value Sales of Air Care 2020-2030
Chart 29 Forecast Value Sales of Air Care by Category 2025-2030
Leading Companies Maintain Dominance through Consistent Performance
Chart 30 Company Shares of Air Care 2025
Chart 31 Brand Shares of Air Care 2025
Grocery Retailers Lead Air Care Sales in Pakistan
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 32 Retail Channels for Air Care 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bleach in Pakistan
Key Data Insights
Urban Consumers Drive Demand for Branded Bleaches
Chart 40 Key Industry Trends for Bleach
Urban Consumers Drive Demand for Branded Bleaches
Cost Effectiveness and Multipurpose Qualities Drive Sales
Chart 41 Cost Effectiveness, Quality and Multipurpose Qualities of Bleaches
Chart 42 Value Sales of Bleach 2020-2030
Chart 43 Volume Sales of Bleach 2020-2030
Consumers Increasingly Seek Convenience and Affordability
Local Players Gain Traction with Competitive Pricing
Shift to Specialised and Premium Products Gains Momentum
Chart 44 Forecast Value Sales of Bleach 2020-2030
Leading Brands Maintain Dominance through Reliability and Quality
Local Players and Private Labels to Challenge Market Leaders
Chart 45 Company Shares of Bleach 2025
Chart 46 Brand Shares of Bleach 2025
Grocery Retailers Drive Bleach Sales with Strong Retail Presence
Retail E-Commerce Gains Traction with Convenience and Promotions
Chart 47 Retail Channels for Bleach 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Pakistan
Key Data Insights
Colgate Palmolive Drives Premiumisation with Strong Brand Presence
Chart 55 Key Industry Trends for Dishwashing
Colgate Palmolive Drives Premiumisation with Strong Brand Presence
Chart 56 Colgate Palmolive Focusing on Premiumization as Part of Growth Strategy
Hand Dishwashing Dominates Sales with Innovative Product Formats
Chart 57 Effectiveness of the Product Providing Customer with Bio Gradable Experience
Quick Wash and Eco-Friendly Formats Fuel Growth
Chart 58 Value Sales of Dishwashing 2020-2030
Chart 59 Volume Sales of Dishwashing 2020-2030
Chart 60 Value Sales of Dishwashing by Category 2025
Eco-Friendliness and Skin Protection to Drive Growth
Chart 61 Analyst Insight for Dishwashing
Hand Dishwashing to Remain Dominant, Automatic Dishwashing to Gain Traction
E-Commerce to Drive Growth through Convenience and Promotions
Chart 62 Forecast Value Sales of Dishwashing 2020-2030
Chart 63 Forecast Value Sales of Dishwashing by Category 2025-2030
Colgate Palmolive Maintains Lead through Strong Brand Presence
Chart 64 Company Shares of Dishwashing 2025
Chart 65 Brand Shares of Dishwashing 2025
Small Local Grocers Remain Dominant Despite Hypermarket Growth
Retail E-Commerce Gains Traction with Exclusive Offers
Chart 66 Retail Channels for Dishwashing 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025
Home Insecticides in Pakistan
Key Data Insights
Rising Disposable Income and Health Risk Awareness Fuels Sales Growth
Chart 74 Key Industry Trends for Home Insecticides
Rising Disposable Income and Health Risk Awareness Fuels Sales Growth
Shift Towards Safer and Modern Pest Control Methods
Urban Pest Control and Health Awareness Drive Market
Chart 75 Value Sales of Home Insecticides 2020-2030
Chart 76 Volume Sales of Home Insecticides 2020-2030
Chart 77 Value Sales of Home Insecticides by Category 2025
Consumers Drive Demand for Spray/Aerosol and Electric Insecticides
Affordable Smaller Packs Set to Appeal to Price-Sensitive Consumers
Consumers Expected to Seek Safe and Effective Products Offering Multiple Benefits
Chart 78 Forecast Value Sales of Home Insecticides 2020-2030
Chart 79 Forecast Value Sales of Home Insecticides by Category 2025-2030
Leading Brands Maintain Dominance through Effectiveness and Loyalty
Chart 80 Company Shares of Home Insecticides 2025
Chart 81 Brand Shares of Home Insecticides 2025
Small Local Grocers Drives Sales with Wide Availability and Local Reach
Retail E-Commerce Gains Traction with Growing Online Presence
Traditional Retail Channels Continue to Dominate Despite E-Commerce Growth
Chart 82 Retail Channels for Home Insecticides 2020-2025
Chart 83 Economic Context for Home Insecticides
Chart 84 Real Gdp Growth 2020-2030
Chart 85 Inflation 2020-2030
Chart 86 Consumer Context for Home Insecticides
Chart 87 Population 2020-2030
Chart 88 Consumer Expenditure 2020-2030
Chart 89 Population by Generation 2025
Laundry Care in Pakistan
Key Data Insights
Rising Demand for Affordable and Effective Laundry Solutions
Chart 90 Key Industry Trends for Laundry Care
Rising Demand for Affordable and Effective Laundry Solutions
Laundry Detergents Drive Sales with Mood-Boosting Ingredients
Chart 91 Arial Revamps Product with Downy Fragrance with 10 Days of Freshness with the Single Wash
Private Label Disruption Challenges Established Brands
Chart 92 Small Players Like Carrefour Hyper Market, Imtiaz Supermarket Have Introduced Their Own Products
Chart 93 Value Sales of Laundry Care 2020-2030
Chart 94 Volume Sales of Laundry Care 2020-2030
Chart 95 Value Sales of Laundry Care by Category 2025
Consumers Expected to Drive Growth with Affordable and Effective Solutions
Laundry Detergents to Remain Dominant with Evolving Formulations
Chart 96 Analyst Insight for Laundry Care
Private Label and Local Brands to Reshape Competitive Landscape
Chart 97 Forecast Value Sales of Laundry Care 2020-2030
Chart 98 Forecast Value Sales of Laundry Care by Category 2025-2030
Leading Companies Maintain Position Despite Private Label Disruption
Chart 99 Company Shares of Laundry Care 2025
Chart 100 Brand Shares of Laundry Care 2025
Grocery Retailers Drive Sales with Strong Presence
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 101 Retail Channels for Laundry Care 2020-2025
Chart 102 Economic Context for Laundry Care
Chart 103 Real Gdp Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Laundry Care
Chart 106 Population 2020-2030
Chart 107 Consumer Expenditure 2020-2030
Chart 108 Population by Generation 2025
Polishes in Pakistan
Key Data Insights
Premium Products Drive Sales with a Focus on User-Friendly Products
Chart 109 Key Industry Trends for Polishes
Premium Products Drive Sales with a Focus on User-Friendly Products
Largest and Best Performing Category Dominated by Shoe Polish
Chart 110 Value Sales of Polishes 2020-2030
Chart 111 Volume Sales of Polishes 2020-2030
Chart 112 Value Sales of Polishes by Category 2025
Premiumisation To Fuel Polishes' Growth
Shoe Polish Expected to Maintain Dominance with Steady Growth
Chart 113 Forecast Value Sales of Polishes 2020-2030
Chart 114 Forecast Value Sales of Polishes by Category 2025-2030
Leading Companies Maintain Dominance through Premiumisation
Chart 115 Company Shares of Polishes 2025
Chart 116 Brand Shares of Polishes 2025
Small Local Grocers Drive Retail Offline Sales Growth
Retail E-Commerce Gains Traction with Convenience and Promotions
Chart 117 Retail Channels for Polishes 2020-2025
Chart 118 Economic Context for Polishes
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Polishes
Chart 122 Population 2020-2030
Chart 123 Consumer Expenditure 2020-2030
Chart 124 Population by Generation 2025
Surface Care in Pakistan
Key Data Insights
Disinfectants Drive Growth in Surface Care
Chart 125 Key Industry Trends for Surface Care
Disinfectants Drive Growth in Surface Care
Chart 126 Phenyl among the Top Dis-Infectant Caters From Low to Higher Class Income Groups Altogether
Premiumisation Drives Surface Care Growth
Consumers Shift to Mood-Boosting Ingredients
Chart 127 Health and Awareness Concerns Has Deepened after Pandemic People Still Look for Germ Protection
Chart 128 Value Sales of Surface Care 2020-2030
Chart 129 Volume Sales of Surface Care 2020-2030
Chart 130 Value Sales of Surface Care by Category 2025
Consumers to Prioritise Hygiene and Germ Protection
Innovation and Competition to Shape Future
Chart 131 Forecast Value Sales of Surface Care 2020-2030
Chart 132 Forecast Value Sales of Surface Care by Category 2025-2030
Leading Brands Maintain Dominance Amidst Emerging Competition
Innovation to Shape Market Dynamics
Chart 133 Company Shares of Surface Care 2025
Chart 134 Brand Shares of Surface Care 2025
Grocery Retailers Dominate Surface Care Sales in Pakistan
E-Commerce Gains Traction in Surface Care Distribution
Chart 135 Retail Channels for Surface Care 2020-2025
Chart 136 Economic Context for Surface Care
Chart 137 Real Gdp Growth 2020-2030
Chart 138 Inflation 2020-2030
Chart 139 Consumer Context for Surface Care
Chart 140 Population 2020-2030
Chart 141 Consumer Expenditure 2020-2030
Chart 142 Population by Generation 2025
Toilet Care in Pakistan
Key Data Insights
Reckitt Benckiser's Harpic Drives Premiumisation with Celebrity Endorsements
Chart 143 Key Industry Trends for Toilet Care
Reckitt Benckiser's Harpic Drives Premiumisation with Celebrity Endorsements
Health and Wellness Concerns Drive Sales through Effective Marketing
Chart 144 Value Sales of Toilet Care 2020-2030
Chart 145 Volume Sales of Toilet Care 2020-2030
Chart 146 Value Sales of Toilet Care by Category 2025
Sanitation Improvements Expected to Drive Growth
Toilet Liquids/Foam to Remain Largest as Consumers Prioritise Hygiene
Chart 147 Forecast Value Sales of Toilet Care 2020-2030
Chart 148 Forecast Value Sales of Toilet Care by Category 2025-2030
Reckitt Benckiser Pakistan Dominates with Strong Brand Presence
Chart 149 Company Shares of Toilet Care 2025
Chart 150 Brand Shares of Toilet Care 2025
Small Grocers Lead Sales with Growing E-Commerce Presence
E-Commerce Gains Traction with Rising Online Shopping Trend
Chart 151 Retail Channels for Toilet Care 2020-2025
Chart 152 Economic Context for Toilet Care
Chart 153 Real Gdp Growth 2020-2030
Chart 154 Inflation 2020-2030
Chart 155 Consumer Context for Toilet Care
Chart 156 Population 2020-2030
Chart 157 Consumer Expenditure 2020-2030
Chart 158 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
-
- Bleach
-
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!