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Local Brands Drive Stable Growth through Innovation
The home care market in Jordan exhibited stable growth in 2025, driven by local brands and innovative product offerings, reaching a total retail value of JOD222 million. This growth is expected to continue, with a forecast CAGR of 1% over the next five years, reaching sales of JOD237 million in 2030. The health and wellness trend is a significant driver of innovation, with consumers increasingly seeking products with natural ingredients, reduced chemical footprints and eco-friendly packaging. To succeed in this environment, brands should focus on developing products that cater to consumers' growing demand for sustainable, effective and sensorially appealing solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Jordan?
- Which are the leading brands in Home Care in Jordan?
- How are products distributed in Home Care in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Jordan
Local Brands Drive Stable Growth through Innovation
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Local Brands Drive Stable Growth through Innovation
Bono and Chicco Lead Innovation in Key Categories
Chart 2 Bono Launches Gel Format Multifunctional Cleaner
Health and Wellness Trend Drives Premiumisation and Innovation
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Local Brands and Innovation Drive Growth in Home Care
Laundry Care Will Remain the Largest Category with Steady Growth
Surface Care Drives Growth with Innovative Product Formats
Chart 6 Analyst Insight for Home Care
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Grip through Innovation and Pricing
Mood-Boosting Ingredients Enhance Consumer Experience
Chart 9 Lenol Revamps General Disinfectant with Three Perfumed Variant
Brands Innovate with Health and Wellness-Focused Products
Chart 10 Chicco Launches Hygienizing Laundry Detergent for Child and Family Clothes
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Small Local Grocers Dominate Home Care Distribution
E-Commerce Gains Traction with Urban Consumers
E-Commerce Platforms Drive Change in Urban Areas
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Jordan
Key Data Insights
Stable Growth Driven by Multipurpose and Premium Solutions
Chart 21 Key Industry Trends for Air Care
Stable Growth Driven by Multipurpose and Premium Solutions
Spray/Aerosol Air Fresheners Dominate, Electric and Car Air Fresheners See Dynamic Growth
Mood-Boosting Ingredients Drive Innovation and Growth
Chart 22 Wales Launches Air Freshener with Concentrated Pine Extract
Chart 23 Analyst Insight for Air Care
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Local Brands and Premiumisation to Drive Future Growth
Spray/Aerosol Air Fresheners Will Remain Dominant
Mood-Boosting Ingredients and Multipurpose Products to Shape the Future
Chart 27 Loyal Introduces Tobacco Odor Eliminator Candle Air Freshner
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Concentration and Competitive Dynamics in Air Care
Multipurpose Functionality Gains Traction
Chart 30 Wales Introduced Multi Purpose Air Freshner
Reckitt Sells Air Wick Brand
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Small Local Grocers Lead Air Care Distribution Thanks to Their Strong Presence
Retail E-Commerce Grows Steadily, Driven by Convenience and Variety
Multipurpose Products and Premiumisation Drive Channel Trends
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Air Care
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Air Care
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025
Bleach in Jordan
Key Data Insights
Odex Drives Growth with Mood-Boosting Bleach Innovations
Chart 41 Key Industry Trends for Bleach
Odex Drives Growth with Mood-Boosting Bleach Innovations
Local Producers Dominate with Cost-Effective Products
Consumer Appreciation for Sensory Experiences Drives Innovation
Chart 42 Value Sales 2020-2030
Chart 43 Volume Sales 2020-2030
Local Producers to Drive Growth with Innovative Products
Premiumisation through Fragrance-Led Innovations to Gain Traction
Multipurpose Cleaning Benefits to Support Incremental Growth
Chart 44 Forecast Value Sales 2020-2030
Hypex Strengthens Lead with Competitive Pricing and Distribution
Chart 45 Analyst Insight for Bleach
Odex Drives Growth with Mood-Boosting Bleach Innovations
Chart 46 Odex Introduces Lemon and Floral Scented Bleach
No Significant Mergers or Acquisitions Anticipated
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Small Local Grocers Lead Bleach Sales with Convenience and Credit
Supermarkets and Hypermarkets Gain Traction among Urban Shoppers
Retail E-Commerce Emerges with Home Delivery and Broader Product Choices
Chart 49 Retail Channels 2020-2025
Chart 50 Economic Context for Bleach
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Bleach
Chart 54 Population 2020-2030
Chart 55 Consumer Expenditure 2020-2030
Chart 56 Population by Generation 2025
Dishwashing in Jordan
Key Data Insights
Local Players Gain Momentum with Evolving Formulations
Chart 57 Key Industry Trends for Dishwashing
Local Players Gain Momentum with Evolving Formulations
Hand Dishwashing Dominates with Evolving Product Formats
Mood-Boosting Ingredients and Health Concerns Drive Innovation
Chart 58 Wales Launches Concentrated Liquid Detergent with Aromatic Fragrances
Chart 59 Value Sales 2020-2030
Chart 60 Volume Sales 2020-2030
Chart 61 Value Sales by Category 2025
Local Players to Drive Growth with Innovative Formulations
Hand Dishwashing Will Maintain Its Dominance with Evolving Formats
Wellness Trends and Natural Ingredients Fuel Innovation
Chart 62 Layan's Dishwashing Liquid with Natural Enzymes and Malodour Control
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Local Players Maintain the Lead with Competitive Pricing and Innovation
Chart 65 Analyst Insight for Dishwashing
Mood-Boosting Ingredients and Evolving Formats Drive Innovation
Chart 66 Golden Introduces Residue-Free Dishwasher Tablets
No Significant Mergers or Acquisitions and Limited New Entrants
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Small Local Grocers Lead Thanks to Their Convenience and Proximity
Retail E-Commerce Gains Traction with Innovative Offerings
Traditional Channels Remain Dominant, E-Commerce Expands
Chart 69 Retail Channels 2020-2025
Chart 70 Economic Context for Dishwashing
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Dishwashing
Chart 74 Population 2020-2030
Chart 75 Consumer Expenditure 2020-2030
Chart 76 Population by Generation 2025
Home Insecticides in Jordan
Key Data Insights
Urbanisation and Health Concerns Drive Sales Growth
Chart 77 Key Industry Trends for Home Insecticides
Urbanisation and Health Concerns Drive Sales Growth
Spray/Aerosol Insecticides Most Dynamic in 2025
Health and Wellness Trend Fuels Premiumisation
Chart 78 Value Sales 2020-2030
Chart 79 Volume Sales 2020-2030
Chart 80 Value Sales by Category 2025
Consumers to Drive Demand for Safer and More Effective Solutions
Spray/Aerosol Insecticides to Maintain Their Dominance through Innovation
Chart 81 Analyst Insight for Home Insecticides
Health and Wellness Trend to Fuel Innovation and Growth
Chart 82 Forecast Value Sales 2020-2030
Chart 83 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Their Dominance through Innovation and Distribution
Revenger and Other Brands Drive Innovation with New Formulations
Chart 84 Revenger Revamps Insect Killer Spray with Instant Kill Claim
No Significant Mergers or New Product Launches Reported
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Small Local Grocers Lead Home Insecticides Sales through Accessibility and Affordability
Retail E-Commerce Gains Traction with Home Delivery and Wider Product Range
No Emerging Retail Brands or Concepts Expected for 2026
Chart 87 Retail Channels 2020-2025
Chart 88 Economic Context for Home Insecticides
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Home Insecticides
Chart 92 Population 2020-2030
Chart 93 Consumer Expenditure 2020-2030
Chart 94 Population by Generation 2025
Laundry Care in Jordan
Key Data Insights
Local Brands Drive Growth with Affordable, Targeted Solutions
Chart 95 Key Industry Trends for Laundry Care
Local Brands Drive Growth with Affordable, Targeted Solutions
Mood-Boosting Ingredients Reshape Consumer Preferences
Laundry Detergents Dominate, Fabric Softeners Show Dynamic Growth
Chart 96 Persil Launches Active Wear Detergent in Jordan to Meet Rising Demand for Performance Fabric Care
Chart 97 Value Sales 2020-2030
Chart 98 Volume Sales 2020-2030
Chart 99 Value Sales by Category 2025
Local Brands Lead Sustainable and Premium Laundry Care Growth
Chart 100 Analyst Insight for Laundry Care
Fabric Softeners and Laundry Aids Drive Growth with Innovation
Sustainability and Premiumisation Drive Business Opportunities
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Madar Group and Procter & Gamble the Leading Players
Mood-Boosting Ingredients and Wellness Drive Premiumisation
Chart 103 Alkafaah Intl. Launches Wales Laundry Essentials with Invigorative Scent-Infused Products
Innovation and Sustainability Will Drive Future Growth Opportunities
Chart 104 Bodra Launches Eco-Friendly, Skin-Safe Laundry Detergent for Health-Conscious Consumers in Jordan
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Small Local Grocers and Supermarkets Drive Offline Sales
Retail E-Commerce Gains Traction with Quick-Commerce Services
No New Retail Brands or Concepts Emerge in 2026
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Laundry Care
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Laundry Care
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Polishes in Jordan
Key Data Insights
Rising Demand for Multisurface and Easy-To-Use Spray Polishes
Chart 115 Key Industry Trends for Polishes
Rising Demand for Multisurface and Easy-To-Use Spray Polishes
Multifunctionality and Convenience Drive Polish Sales
Chart 116 Analyst Insight for Polishes
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Bono Strengthens Position with Innovative Product Formats
Multifunctional Polishes to Gain Momentum
Stable Economic Conditions to Support Market Growth
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Bono and Kiwi Lead with Innovative Product Formats
Multifunctional Products Drive Polish Sales through Diverse Channels
Chart 122 Bono Introduces Wood and Furniture Polish in Aerosol Can
Opportunities for Businesses in a Stable Market
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Small Local Grocers Continue to Dominate Sales of Polishes in Jordan
Online Channels Gain Traction with Innovative Products
No New Retail Brands or Concepts Emerge in 2026
Chart 125 Retail Channels 2020-2025
Chart 126 Economic Context for Polishes
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Polishes
Chart 130 Population 2020-2030
Chart 131 Consumer Expenditure 2020-2030
Chart 132 Population by Generation 2025
Surface Care in Jordan
Key Data Insights
Strong Performance Driven by Multifunctional Products and Sustainability
Chart 133 Key Industry Trends for Surface Care
Strong Performance Driven by Multifunctional Products and Sustainability
Multipurpose Cleaners Dominate Sales Thanks to Their Versatility and Convenience
Innovative Product Formats and Sustainability Drive Premiumisation
Chart 134 Value Sales 2020-2030
Chart 135 Volume Sales 2020-2030
Chart 136 Value Sales by Category 2025
Multipurpose Cleaners to Remain the Largest Category
Multipurpose Cleaners and Home Care Disinfectants Will Continue Growing
Sustainability and Health Trends to Drive Premiumisation
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Local Players Drive Growth with Affordable Pricing
Chart 139 Analyst Insight for Surface Care
Evolving Product Formats Drive Convenience and Premiumisation
Chart 140 Loyal Revamps Multisurface Cleaners with both Cleaning and Deodorising Feature
No Significant Mergers or Acquisitions
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Small Local Grocers Lead Surface Care Sales
E-Commerce Gains Traction with Convenience and Competitive Prices
No Emerging Retail Brands or Concepts Identified
Chart 143 Retail Channels 2020-2025
Chart 144 Economic Context for Surface Care
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Surface Care
Chart 148 Population 2020-2030
Chart 149 Consumer Expenditure 2020-2030
Chart 150 Population by Generation 2025
Toilet Care in Jordan
Key Data Insights
Stable Growth Driven by Innovation and Consumer Preferences
Chart 151 Key Industry Trends for Toilet Care
Stable Growth Driven by Innovation and Consumer Preferences
Toilet Liquids/Foam the Largest Category
Innovative Product Formats Drive Dynamic Growth
Chart 152 Wc Net Introduces Toilet Cleaner Bleach in Gel Format
Chart 153 Value Sales 2020-2030
Chart 154 Volume Sales 2020-2030
Chart 155 Value Sales by Category 2025
Consumers to Drive Premiumisation and Sustainability in Toilet Care
Toilet Liquids/Foam Will Remain Dominant, Itbs Show Promise
Local Players to Strengthen Their Presence through Innovation and Competitive Pricing
Chart 156 Forecast Value Sales 2020-2030
Chart 157 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Grip Despite Rising Local Competition
Local Players Gain Momentum with Innovative Products
Chart 158 Analyst Insight for Toilet Care
Stable Market with Limited Mergers and Acquisitions
Chart 159 Company Shares 2025
Chart 160 Brand Shares 2025
Small Grocery Retailers Lead Distribution with Their Strong Presence
Retail E-Commerce Gains Momentum with Local Brands
No Emerging Retail Brands or Concepts in 2026
Chart 161 Retail Channels 2020-2025
Chart 162 Economic Context for Toilet Care
Chart 163 Real Gdp Growth 2020-2030
Chart 164 Inflation 2020-2030
Chart 165 Consumer Context for Toilet Care
Chart 166 Population 2020-2030
Chart 167 Consumer Expenditure 2020-2030
Chart 168 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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