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Consumers Shift to Affordable Home Care Solutions
The home care market in Lebanon is characterised by a shift towards affordable and multifunctional products, driven by economic hardship and declining consumer purchasing power. The market saw significant current value growth of 16% in retail sales in 2025, albeit primarily due to price increases. Laundry care remains the largest category, while air care saw the most dynamic growth in 2025. The competitive landscape has two strong leading players, but private label products and local brands have been gaining traction. To succeed, brands must balance wellness-orientated features with affordability and focus on value packs and budget-friendly formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Lebanon?
- Which are the leading brands in Home Care in Lebanon?
- How are products distributed in Home Care in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Lebanon
Consumers Shift to Affordable Home Care Solutions
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Consumers Shift to Affordable Home Care Solutions
Spinneys and Local Players Drive Private Label Growth
Chart 2 Spinneys Launches Essentials Surface Cleaner
Evolving Product Formats Reshape Home Care Landscape
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Affordable Essentials to Drive Home Care Sales in Lebanon
Laundry Care to Maintain the Largest Share Despite Economic Challenges
Wellness-Orientated Products to Gain Traction with Affordable Pricing
Chart 6 Analyst Insight for Home Care
Chart 7 Odex Bleach with New Fragrance Infused Formats
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Top Players Maintain Their Leading Positions
Private Label and Local Brands Gain Ground
Strategic Mergers and Acquisitions Reshape Competitive Dynamics
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Small Local Grocers Dominate Sales through Accessibility and Convenience
Retail E-Commerce Grows Gradually, Driven by Urban Consumers
No Emerging Retail Brands or Concepts Reported for 2026
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Lebanon
Key Data Insights
Smart Diffusers and Wellness Claims Drive Value Growth
Chart 20 Key Industry Trends for Air Care
Smart Diffusers and Wellness Claims Drive Value Growth
Spray/Aerosol Air Fresheners the Dominant Format
Health and Wellness Drives Innovation and Growth
Chart 21 Organic Air Freshener Launches in Lebanon
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Consumers to Drive Premiumisation with Demand for Wellness-Focused Products
Spray/Aerosol Formats to Maintain Their Dominance
Sustainability and Technology to Shape Future Trends
Chart 25 Analyst Insight for Air Care
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Sc Johnson &?Son Maintains the Lead Amidst Market Shifts
Recent Innovations Cater to Wellness and Sustainability
Chart 28 Smart Smell Systems' AI-Enhanced Air Fresheners
Divestment and Strategic Shifts Reshape Competitive Landscape
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Grocery Retailers Dominate Air Care Sales
Retail E-Commerce Grows Steadily, Driven by Convenience and Promotions
No Emerging Retail Brands or Concepts Reported for 2026
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Air Care
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Air Care
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bleach in Lebanon
Key Data Insights
Bleach Market Recovering in 2025 after Two Years of Declining Volume Sales
Chart 39 Key Industry Trends for Bleach
Bleach Market Recovering in 2025 after Two Years of Declining Volume Sales
Largest Category Remains Traditional Liquid Bleach
Evolving Product Formats Drive Dynamic Growth
Chart 40 Analyst Insight for Bleach
Chart 41 Odex Expands Bleach Range in Lebanon with New Fragrance Infused Formats
Chart 42 Value Sales 2020-2030
Chart 43 Volume Sales 2020-2030
Consumers to Drive Demand for Safer and More Sustainable Bleach Formats
Traditional Liquid Bleach Will Remain the Largest Format Despite Growing Competition
Newer Bleach Formats to Drive Growth with Convenience and Safety Features
Chart 44 Forecast Value Sales 2020-2030
Spartan Chemical Co Maintains Lead with Diversified Offerings
Stable Leadership Amidst Evolving Consumer Preferences
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Small Local Grocers Lead Bleach Sales with Strong Consumer Loyalty
Retail E-Commerce Gradually Gains Traction with Urban Consumers
No New Retail Brands or Concepts Emerge in 2026
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Lebanon
Key Data Insights
Positive Growth for Dishwashing in Lebanon
Chart 55 Key Industry Trends for Dishwashing
Positive Growth for Dishwashing in Lebanon
Hand Dishwashing Remains Largest Due to Affordability
Chart 56 Pril Introduces Cold-Active Dishwashing Liquid with Fast Dissolve Formula
Automatic Dishwashing Seeing Innovation
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Increasing Affordability and Innovation to Drive Growth
Hand Dishwashing Will Remain Dominant, Automatic Dishwashing Will Continue Gaining Traction
Innovation and Affordability the Key to Future Success
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Henkel and Spartan Chemical Continue to Lead
Private Label and Format Innovation Drive Market Shift
Chart 62 Brio Expands Dishwashing Line with Affordable, Locally-Made Variants in Lebanon
Strategic Divestment Reshapes Competitive Landscape
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Small Local Grocers Lead Sales Thanks to Their Convenience and Affordability
Chart 65 Analyst Insight for Dishwashing
Retail E-Commerce Gradually Gains Traction with Urbanisation
No New Retail Concepts or Collaborations to Watch for in 2026
Chart 66 Retail Channels 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025
Home Insecticides in Lebanon
Key Data Insights
Demand for Fast-Acting and Indoor-Safe Solutions Driving Growth
Chart 74 Key Industry Trends of Home Insecticides
Demand for Fast-Acting and Indoor-Safe Solutions Driving Growth
Spray/Aerosol Insecticides Dominate Market Share
Urban Pest Control and Health Concerns Drive Innovation
Chart 75 Smash Adds Dual-Action Spray to its Indoor Insecticide Range
Chart 76 Value Sales 2020-2030
Chart 77 Volume Sales 2020-2030
Chart 78 Value Sales by Category 2025
Consumers to Drive Demand for Safer and More Effective Solutions
Spray/Aerosol Insecticides Will Maintain Their Dominance, Boosted by Continued Innovation
E-Commerce Gains Traction as a Key Distribution Channel
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Fumakilla Maintains the Lead Despite Losing Share
No Significant Mergers or New Product Launches Expected
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Supermarkets Lead Ahead of Small Local Grocers
Retail E-Commerce the Fastest-Growing Channel
Chart 83 Analyst Insight for Home Insecticides
Traditional Retail Remains Dominant Despite E-Commerce Growth
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Home Insecticides
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Home Insecticides
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Laundry Care in Lebanon
Key Data Insights
High Washing Machine Penetration Helps Drive Growth
Chart 92 Key Industry Trends for Laundry Care
High Washing Machine Penetration Helps Drive Growth
Laundry Detergents Dominate Sales, Driven by Hygiene Concerns
Multifunctionality and Private Label Drive Market Dynamics
Chart 93 Analyst Insight for Laundry Care
Chart 94 Value Sales 2020-2030
Chart 95 Volume Sales 2020-2030
Chart 96 Value Sales by Category 2025
Chart 97 Clariant Launches TexCare One Terra for High-Performance Multifunctional Laundry Capsules
Consumers to Prioritise Affordability and Multifunctionality in Products
Laundry Detergents Will Remain Dominant, Driven by Hygiene Concerns
Sustainability and Multifunctionality to Drive Innovation and Growth
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Henkel and Procter & Gamble Continue to Lead
Clariant and Reckitt Drive Innovation with Multifunctional Products
Chart 100 Reckitt launches Dettol “Homes with Pets” Laundry Sanitiser
Opportunities Emerge for New Entrants and Existing Players
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Small Local Grocers Lead Laundry Care Sales Thanks to Their Accessibility
Retail E-Commerce Grows Steadily Despite Infrastructure Challenges
No Emerging Retail Brands or Concepts Identified for 2026
Chart 103 Retail Channels 2020-2025
Chart 104 Economic Context for Laundry Care
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Laundry Care
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025
Polishes in Lebanon
Key Data Insights
Inflation Driving Current Value Growth in Polishes
Chart 111 Key Indutry Trends for Polishes
Inflation Driving Current Value Growth in Polishes
Floor Polish the Most Dynamic Product Type
Evolving Product Formats Reshape Polish Demand
Chart 112 Silver Debuts Foam Polish with Built In Brush
Chart 113 Value Sales 2020-2030
Chart 114 Volume Sales 2020-2030
Chart 115 Value Sales by Category 2025
Convenience and Multifunctionality to Drive Sales of Polishes
Shoe Polish Will Remain Dominant
Innovative Product Formats and Digital Presence to Shape Future
Chart 116 Forecast Value Sales 2020-2030
Chart 117 Forecast Value Sales by Category 2025-2030
Cigir Kimya and Sc Johnson Lead Polishes
Divestment Could Reshape Competitive Dynamics
Chart 118 Analyst Insight for Polishes
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Small Local Grocers Drive Sales with Accessible Locations
Retail E-Commerce Gains Traction Slowly with Growing Demand
Traditional Retail Formats Remain Dominant Despite E-Commerce Growth
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Polishes
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Polishes
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Surface Care in Lebanon
Key Data Insights
Prioritisation of Hygiene Helps Drive Surface Care Growth
Chart 129 Key Industry Trends for Surface Care
Prioritisation of Hygiene Helps Drive Surface Care Growth
Multipurpose Cleaners Lead Sales with Their Practical Appeal
Chart 130 Analyst Insight for Surface Care
Private Label and Dtc Strategies Disrupt Traditional Brand Dynamics
Chart 131 Spinneys Launches Essentials Multipurpose Cleaner
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Affordable Innovations to Drive Surface Care Growth
Multipurpose Cleaners to Remain the Biggest Category
Home Care Disinfectants to Be Fastest-Growing Category
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Henkel and Reckitt Remain among the Leaders, Backed by Innovation
Health and Wellness Drives Innovation with Antibacterial Products
Chart 137 Reckitt Launches Dettol Rose All Purpose Cleaner
Mergers and Acquisitions Shape the Competitive Landscape
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Modern Grocery Retailers Lead Surface Care Sales
Retail E-Commerce Gains Traction with Younger Consumers
No New Retail Brands or Concepts Emerge in 2026
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Surface Care
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Surface Care
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Toilet Care in Lebanon
Key Data Insights
Premium Gel Cleaners Gain Traction among Urban Households
Chart 148 Key Industry Trends for Toilet Care
Premium Gel Cleaners Gain Traction among Urban Households
Health and Wellness Drives Demand for Natural Ingredients
Regulatory Shifts and Technological Innovation Shaping Toilet Care
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Consumers to Drive Demand for Convenient and Safe Products
Toilet Liquids/Foam to Remain the Largest Category
Chart 152 Analyst Insight for Toilet Care
Chart 153 Forecast Value Sales 2020-2030
Chart 154 Forecast Value Sales by Category 2025-2030
Bolton Group and Procter & Gamble Lead Toilet Care
Ambi Pur Drives Innovation with Premium Gel Toilet Cleaner
Chart 155 Ambi Pur Launches WC Gel Blue Blossom Toilet Cleaner
Reckitt Benckiser Divestment Signals Strategic Shift
Chart 156 Company Shares 2025
Chart 157 Brand Shares 2025
Modern Grocery Retailers Lead Toilet Care Sales
Retail E-Commerce the Fastest-Growing Channel
Trends Shaping Toilet Care Distribution in Lebanon
Chart 158 Retail Channels 2020-2025
Chart 159 Economic Context for Toilet Care
Chart 160 Real Gdp Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Toilet Care
Chart 163 Population 2020-2030
Chart 164 Consumer Expenditure 2020-2030
Chart 165 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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