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Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
The home care market in Saudi Arabia demonstrated resilience in 2025, recording 4% growth to reach retail sales of SAR5.8 billion. This growth was driven by ongoing urbanisation and rising consumer demand for convenient cleaning solutions. The market is expected to continue expanding at a forecast CAGR of 4%, reaching SAR7.1 billion by 2030. To capitalise on this growth, brands will need to innovate and respond to evolving consumer preferences, particularly in areas such as multifunctionality and sustainability, while also strengthening their digital presence to engage tech-savvy shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Saudi Arabia?
- Which are the leading brands in Home Care in Saudi Arabia?
- How are products distributed in Home Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Saudi Arabia
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Laundry Care Leads Value Sales through Convenience and Premium Appeal
Multifunctionality and Evolving Product Formats Influence Home Care
Chart 2 Clorox Scentiva Multi Surface Spray Cleaner Japanese Spring Blossom Bleach Free
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Chart 6 Analyst Insight for Home Care
Laundry Care Is Set to Lead Sales through Premium and Multifunctional Appeal
Changing Consumer Preferences and Localisation Are Set to Influence Innovation
Mood-Boosting Ingredients Are Set to Drive Demand in Home Care
Chart 7 Windex Glass Cleaner Lavender
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Procter & Gamble Co and Modern Industries Co Lead with a Strong Focus on Essential Home Care Products
Competitors Gain Ground through Multifunctional Innovation
Chart 10 Al Emlaq Super Gel Multipurpose Cleaner
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Grocery Retailers Dominate Sales through Convenience, Accessibility and Competitive Pricing
Retail E-Commerce Gains Traction through Rising Internet Penetration and the Growing Demand for Convenience
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Saudi Arabia
Key Data Insights
Premium Products Drive Sales with Unique Fragrances and Designs
Chart 21 Key Industry Trends for Air Care
Premium Products Drive Sales with Unique Fragrances and Designs
Chart 22 The 3-Wick Candles From Bath & Body Works Are Premium Quality with Exclusive Fragrance and Packaging
Spray/Aerosol Air Fresheners Remain the Largest Format Despite Growth in Alternatives
Private Label Gains Traction with Localised Offerings and Retail E-Commerce Growth
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Chart 26 Analyst Insight for Air Care
Premium and Natural Products Are Expected to Drive Growth for Air Care
Candle and Car Air Fresheners Are Set to Drive Growth through Unique Fragrances and Premium Design
Chart 27 Bath & Body Works Eucalyptus Spearmint Car Air Freshener in Eucalyptus Spearmint Scent
Retail E-Commerce and Local Preferences Are Set to Influence Performance
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Leading Companies Retain the Top Spots through Established Brands and Strong Distrubution
Bath & Body Works Leads Growth with Premium and Wellness-Focused Innovation
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Hypermarkets and Supermarkets Lead Air Care Sales through Convenience and Affordable Ranges
Retail E-Commerce Gains Share with Convenience and Exclusive Promotions
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bleach in Saudi Arabia
Key Data Insights
Premium Formats Drive Retail Value Growth Despite Moderate Volume Sales
Chart 40 Key Industry Trends for Bleach
Premium Formats Drive Retail Value Growth Despite Moderate Volume Sales
Multifunctionality Becomes Increasingly Important in Bleach
Urbanisation and Hygiene Awareness Fuel Market Growth
Chart 41 Clorox Platinum Disinfectant Regular and Crisp Lemon Bleach
Chart 42 Value Sales 2020-2030
Chart 43 Volume Sales 2020-2030
Steady Growth Is Set to Be Driven by Rising Disposable Incomes and Ongoing Urbanisation
Multifunctionality and Packaging Innovations Are Set to Drive Growth in Bleach
Promotions and Accessibility Will Remain Key Drivers of Sales
Chart 44 Forecast Value Sales 2020-2030
Abu Dawood Industrial Co Leads the Bleach Market with Its Brand Clorox
Companies Can Leverage Stability to Strengthen Market Positions
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Supermarkets and Hypermarkets Lead Bleach Sales with a Strong Presence
Retail E-Commerce Gains Share with Convenience and Promotions
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Saudi Arabia
Key Data Insights
Steady Growth Is Driven by Convenience Needs and Rising Disposable Incomes
Chart 55 Key Industry Trends for Dishwashing
Steady Growth Is Driven by Convenience Needs and Rising Disposable Incomes
Hand Dishwashing Leads Sales While Automatic Dishwashing Drives Growth
Evolving Product Formats Attract Consumers through Convenience and Enhanced Performance
Chart 56 'Finish' All in One Max Dishwasher Gel (Rb) with Fast Dissolving and Lemon Sparkle Formula
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Chart 60 Analyst Insight for Dishwashing
Consumer Confidence Is Set to Support Demand for Convenient, High-Performing Formats
Rising Dishwasher Ownership Supports the Dynamic Performance of Automatic Dishwashing
Quick Wash and Efficiency Are Set to Be the Focus of Product Innovation
Chart 61 Procter and Gamble Co.'S '1 Step Fairy Dish-Washer Capsules', with Alternative Power to Bleach.
Chart 62 Forecast Value Sales 2020-2030
Chart 63 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Their Positions through Robust Distribution and Innovation
Private Label and Dtc?Brands Influence Dishwashing in Saudi?Arabia
Chart 64 Carrefour Antibacterial Dishwashing Liquid
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Supermarkets and Hypermarkets Lead Dishwashing Sales through Convenience
Retail E-Commerce Drives Growth with Convenience and Digital Promotions
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Dishwashing
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Dishwashing
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Home Insecticides in Saudi Arabia
Key Data Insights
Urbanisation and Rising Incomes Drive Sales Growth
Chart 75 Key Industry Trends for Home Insecticides
Urbanisation and Rising Incomes Drive Sales Growth
Spray/Aerosol Insecticides Leads Sales as Consumers Appreciate Ease and Multifunctionality
Multifunctionality and Urban Pest Control Influence Market Trends in Home Insecticides
Chart 76 New 'Raid' Pro Multi Killer Spray by (S. C. Johnson & Son, Inc).
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Chart 80 Analyst Insight for Home Insecticides
Spray/Aerosol Insecticides Are Expected to Drive Growth with Multifunctional Properties
Powder Insecticides Has Potential for Renewed Growth over the Forecast Period
Demand for Sustainable, Natural Formulas Is Set to Influence Product Development
Chart 81 Forecast Value Sales 2020-2030
Chart 82 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Dominance through Innovation and Multifunctional Solutions
Domestic Player Saudi Industrial Detergents Co Drives Value Growth through Ixol
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Supermarkets and Hypermarkets Lead Home Insecticides Sales through Convenience and Promotions
Retail E-Commerce Emerges as Fastest Growing Channel Driven by Convenience and Digital Promotions
Chart 85 Retail Channels 2020-2025
Chart 86 Economic Context for Home Insecticides
Chart 87 Real Gdp Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Home Insecticides
Chart 90 Population 2020-2030
Chart 91 Consumer Expenditure 2020-2030
Chart 92 Population by Generation 2025
Laundry Care in Saudi Arabia
Key Data Insights
Rising Incomes and Urbanisation Drive Growth in Laundry Care
Chart 93 Key Industry Trends for Laundry Care
Rising Incomes and Urbanisation Drive Growth in Laundry Care
Laundry Detergents Lead Sales While Fabric Softeners Drive Value Growth through Fragrance Innovation
Multifunctional Laundry Products Respond to Demand for Convenience and Efficiency
Chart 94 Omo Active Laundry Detergent Powder with a Touch of Comfort for 100% Effective Stain Removal
Chart 95 Value Sales 2020-2030
Chart 96 Volume Sales 2020-2030
Chart 97 Value Sales by Category 2025
Chart 98 Chart Analyst Insight for Laundry Care
Laundry Detergents Is Set to Retain Its Lead While Concentrated Liquid Detergents Grow
Quick Wash Products Are Set to Capitalise on Changing Consumer Habits
Chart 99 Ariel Fast Dissolving Laundry Detergent with Lavender Fragrance
Partnerships and Sustainability Are Set to Shape Laundry Care
Chart 100 Forecast Value Sales 2020-2030
Chart 101 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co Retains Its Leads in Laundry Care While Competition Intensifies
Private Label Gains Traction with Competitive Pricing
Chart 102 Lulu Ultra Active Washing Powder
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Supermarkets and Hypermarkets Lead Sales of Laundry Care through Grocery Retailers
Retail E-Commerce Gains Traction with Rising Internet Penetration
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Laundry Care
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Laundry Care
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Polishes in Saudi Arabia
Key Data Insights
Growing Demand for Multifunctional Polishes Drives Value Growth in 2025
Chart 113 Key Industry Trends for Polishes
Growing Demand for Multifunctional Polishes Drives Value Growth in 2025
Furniture Polish Sales Are Supported by Rising Urbanisation
Chart 114 Elegant 7C Furniture Polish by Epoch Aerosols Industries Llc
Shoe Polish Records Dynamic Value Growth through Convenience and Added Benefits
Chart 115 Value Sales 2020-2030
Chart 116 Volume Sales 2020-2030
Chart 117 Value Sales by Category 2025
Premiumisation and a Digital Presence Are Expected to Drive Future Growth
Furniture Polish Is Set to Maintain the Largest Share with Stable Growth
Metal Polish Is Set to Emerge as One of the Fastest-Growing Subcategories
Chart 118 Forecast Value Sales 2020-2030
Chart 119 Forecast Value Sales by Category 2025-2030
Dawliah Holding Group Continues to Lead the Polishes Category
Leading Players Focus on Multifunctionality and Premiumisation
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Supermarkets and Hypermarkets Lead Sales of Polishes through Convenience
Retail E-Commerce Gains Traction with Rising Internet Penetration
Chart 122 Retail Channels 2020-2025
Chart 123 Economic Context for Polishes
Chart 124 Real Gdp Growth 2020-2030
Chart 125 Inflation 2020-2030
Chart 126 Consumer Context for Polishes
Chart 127 Population 2020-2030
Chart 128 Consumer Expenditure 2020-2030
Chart 129 Population by Generation 2025
Surface Care in Saudi Arabia
Key Data Insights
Multi-Purpose Cleaners Drive Sales with Convenience and Efficiency
Chart 130 Key Industry Trends for Surface Care
Multi-Purpose Cleaners Drive Sales with Convenience and Efficiency
Bathroom Cleaners Drive Value Growth as Consumers Demand Anti-Fungal and Anti-Mould Properties
Innovation in Evolving Product Formats Is Driven by Demand for Efficiency and Controlled Usage
Chart 131 Jif Hygienic Foam for Kitchen in a Trigger Spray Format
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Chart 135 Analyst Insight for Surface Care
Multi-Purpose Cleaners Is Set to Support Value Sales through the Ongoing Demand for Convenience
Home Care Disinfectants Is Expected to Drive Growth, Offering Protection against Germs and Viruses
Chart 136 The Bolton Grp's Smac Degreaser with Disinfectant
Innovation Is Set to Focus on Multifunctionality as Consumers Seek Simple and Cost-Effective Solutions
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain the Top Spots through Trust and Innovation
Private Label Gains Traction with Innovative Products and Competitive Pricing
Chart 139 Lulu Introduces Scouring Surface Cleaner in a Cream Format for Kitchen and Bathroom Surfaces.
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Supermarkets and Hypermarkets Lead Surface Care Sales through Strong Presence and Convenience
Retail E-Commerce Gains Traction with Convenience and Promotions
Chart 142 Retail Channels 2020-2025
Chart 143 Economic Context for Surface Care
Chart 144 Real Gdp Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Surface Care
Chart 147 Population 2020-2030
Chart 148 Consumer Expenditure 2020-2030
Chart 149 Population by Generation 2025
Toilet Care in Saudi Arabia
Key Data Insights
Evolving Product Formats Support Steady Value Growth in Toilet Care
Chart 150 Key Industry Trends for Toilet Care
Evolving Product Formats Support Steady Value Growth in Toilet Care
Toilet Liquids/Foam Leads Sales with Consistent Innovation
Mood-Boosting Ingredients Gain Traction in Premium Offerings
Chart 151 Clorox Scentiva Toilet Cleaner - Madagascar Citrus Scent
Chart 152 Value Sales 2020-2030
Chart 153 Volume Sales 2020-2030
Chart 154 Value Sales by Category 2025
Consumer Demand for Convenient and Effective Solutions Is Set to Support Sales
Local Preferences Are Expected to Influence Product Innovation
Rising Hygiene Awareness Is Set to Drive Demand for High-Performance Solutions
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Arabian Trading Supplies Maintains the Top Spot with the Leading Brand Harpic
Competitors Focus on Convenient Formats and Mood-Enhancing Scents
Chart 157 S. C. Johnson & Son Launches Mr. Muscle Disc Rim Block / Gel Stamp in Marine Fresh Scent
Chart 158 Company Shares 2025
Chart 159 Brand Shares 2025
Supermarkets and Hypermarkets Lead Toilet Care Sales through Ease and Convenience
Evolving Consumer Habits Leads Retail E-Commerce to Gain Traction in 2025
Chart 160 Retail Channels 2020-2025
Chart 161 Economic Context for Toilet Care
Chart 162 Real Gdp Growth 2020-2030
Chart 163 Inflation 2020-2030
Chart 164 Consumer Context for Toilet Care
Chart 165 Population 2020-2030
Chart 166 Consumer Expenditure 2020-2030
Chart 167 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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